{
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    "website": "https://helika.io/",
    "record": "https://startuphistory.org/c/helika.io"
  },
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  "baseline": {
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    "headline": "Web3 product analytics",
    "description": "Helika is a web3 product analytics platform that helps projects better understand their users, increase engagement, and drive growth.",
    "evidence": "https://web.archive.org/web/20230302090749/https://www.helika.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
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  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
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      "variants": [
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          "evidence": "https://web.archive.org/web/20230302090749/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most powerful Web3 Gaming Analytics Platform",
          "subhead": "Helika's web3 gaming analytics platform provides industry-leading solutions to help studios build, grow, and optimize games.",
          "observed_at": "2024-01-18T08:27:11.000Z",
          "evidence": "https://web.archive.org/web/20240118082711/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most powerful partner in gaming",
          "subhead": "Helika's web3 gaming analytics platform provides industry-leading solutions to help studios build, grow, and optimize games.",
          "observed_at": "2024-07-13T23:04:58.000Z",
          "evidence": "https://web.archive.org/web/20240713230458/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The most powerful partner in gaming",
      "subhead": "Helika's web3 gaming analytics platform provides industry-leading solutions to help studios build, grow, and optimize games.",
      "from": "2023-03-02T09:07:49.000Z",
      "to": "2024-07-13T23:04:58.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240713230458/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2024-07-13T23:04:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-16T21:20:05.000Z",
      "variants": [
        {
          "headline": "Helika - Web3 Gaming Analytics Platform",
          "subhead": "Helika's web3 gaming analytics platform provides industry-leading solutions to help studios build, grow, and optimize games.",
          "observed_at": "2025-01-13T21:52:22.000Z",
          "evidence": "https://web.archive.org/web/20250113215222/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Integrated Web3 Analytics Platform, 360° View",
          "subhead": "Helika's web3 analytics platform provides industry-leading solutions and tools to help DeFi, Dapp & Game studios. Book a demo today!",
          "observed_at": "2025-07-16T21:20:05.000Z",
          "evidence": "https://web.archive.org/web/20250716212005/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One Integrated Web3 Analytics Platform, 360° View",
      "subhead": "Helika's web3 analytics platform provides industry-leading solutions and tools to help DeFi, Dapp & Game studios. Book a demo today!",
      "from": "2025-01-13T21:52:22.000Z",
      "to": "2025-07-16T21:20:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250716212005/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-07-16T21:20:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-17T02:52:43.000Z",
      "variants": [
        {
          "headline": "Refine, launch and scale your games with our Publishing Engine and Accelerator Programs.",
          "subhead": "We help game studios with user acquisition, retention, and monetization. Unlock the power of always-on brand ambassadors!",
          "observed_at": "2026-01-17T02:52:43.000Z",
          "evidence": "https://web.archive.org/web/20260117025243/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Refine, launch and scale your games with our Publishing Engine and Accelerator Programs.",
      "subhead": "We help game studios with user acquisition, retention, and monetization. Unlock the power of always-on brand ambassadors!",
      "from": "2026-01-17T02:52:43.000Z",
      "to": "2026-01-17T02:52:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260117025243/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-17T02:52:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Let Your IP Speak",
          "subhead": "Helika helps brands create interactive AI characters that engage audiences, grow communities, and unlock monetization across digital channels.",
          "observed_at": "2026-07-14T07:26:28.000Z",
          "evidence": "https://web.archive.org/web/20260714072628/https://www.helika.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Let Your IP Speak",
          "subhead": "Helika helps brands create interactive AI characters that engage audiences, grow communities, and unlock monetization across digital channels.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://www.helika.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Let Your IP Speak",
      "subhead": "Helika helps brands create interactive AI characters that engage audiences, grow communities, and unlock monetization across digital channels.",
      "from": "2026-07-14T07:26:28.000Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 2,
      "evidence": "https://www.helika.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T07:26:28.000Z",
          "to": "2026-11-06T17:17:31.700Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-77f273c514624d4c5b8a9aab20e274c545de2d4fd02c25ed353fe9181888ceb8:708b45834469243b5fbb732064d1dcdd7b8698ddfcb94e7c3deba4f9a66e016b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230302090749/https://www.helika.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-03-02T09:07:49.000Z",
        "to": "2023-09-25T18:46:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20230925184628/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-2e487f066164790a1cc7168989da48990e89379d463fe444ba76cfc9f86bfe55:369ea4eb97161906726a4a4c2bdc92a93c2d616cfe08f533d4d1b9d450af1500:logos:d187f1a123612575",
      "before_evidence": "https://web.archive.org/web/20250113215222/https://www.helika.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: b3.",
      "between": {
        "from": "2025-01-13T21:52:22.000Z",
        "to": "2025-07-16T21:20:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716212005/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-369ea4eb97161906726a4a4c2bdc92a93c2d616cfe08f533d4d1b9d450af1500:e80c3ee7ee3bcc96784b7f4d72221bd225e0030c5a9afef86fac133c417b440e:repositioning",
      "before_evidence": "https://web.archive.org/web/20250716212005/https://www.helika.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “One Integrated Web3 Analytics Platform, 360° View” to “Refine, launch and scale your games with our Publishing Engine and Accelerator Programs.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-07-16T21:20:05.000Z",
        "to": "2026-01-17T02:52:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117025243/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-e80c3ee7ee3bcc96784b7f4d72221bd225e0030c5a9afef86fac133c417b440e:5dfdbe3ae5d340002891c2897ab8f3890730d7703b7cd10a1b2c73bf0af16d5f:headline:d4cd0593f91804af",
      "before_evidence": "https://web.archive.org/web/20260117025243/https://www.helika.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Refine, launch and scale your games with our Publishing Engine and Accelerator Programs.” to “Let Your IP Speak”.",
      "between": {
        "from": "2026-01-17T02:52:43.000Z",
        "to": "2026-07-14T07:26:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714072628/https://www.helika.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Helika” company record, https://startuphistory.org/c/helika.io"
}