{
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      "summary": "Added a careers page.",
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      "evidence": "https://web.archive.org/web/20240418030149/https://www.hedra.com/",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
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      "kind": "headline",
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      "between": {
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      "evidence": "https://web.archive.org/web/20250701042403/https://www.hedra.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The next gen multimodal content creation platform” to “Your ideas to extraordinary content”.",
      "between": {
        "from": "2025-07-01T04:24:03.000Z",
        "to": "2026-01-06T12:10:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260106121017/https://www.hedra.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
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      "id": "classifier-30e28e6fa43e7547758e93c024f58eb76aa4825104ee3ea345aeb17f9d9a2ff5:634c2bc534c0377a16164d1da456449422fb75b3496aa0d213c60ccc7f8d6195:repositioning",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your ideas to extraordinary content” to “The Creative Agent for Work”. A classifier read this as a change in its core product.",
      "between": {
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        "to": "2026-07-04T23:18:26.000Z"
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      "evidence": "https://web.archive.org/web/20260704231826/https://www.hedra.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "classifier-634c2bc534c0377a16164d1da456449422fb75b3496aa0d213c60ccc7f8d6195:93e89fc980423b22875cf02528aca578ae79967c3363a3a2e96a42539918309a:repositioning",
      "before_evidence": "https://web.archive.org/web/20260704231826/https://www.hedra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Creative Agent for Work” to “Production inference. Recursive self-improvement.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-07-04T23:18:26.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.hedra.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hedra” company record, https://startuphistory.org/c/hedra.com"
}