{
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    "name": "Heatseeker",
    "website": "https://heatseeker.ai/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Predict what ‍ customers actually want before going to market” to “Ditch slow, unreliable surveys and get real insight in days!”.",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ditch slow, unreliable surveys and get real insight in days!” to “Decide faster. Launch smarter. Backed by real buyer behavior”.",
      "between": {
        "from": "2025-01-13T19:39:44.000Z",
        "to": "2025-07-15T12:53:50.000Z"
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      "evidence": "https://web.archive.org/web/20250715125350/https://www.heatseeker.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20250715125350/https://www.heatseeker.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Decide faster. Launch smarter. Backed by real buyer behavior” to “The Customer Insights Engine”.",
      "between": {
        "from": "2025-07-15T12:53:50.000Z",
        "to": "2026-02-07T15:40:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260207154012/https://www.heatseeker.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-36952034823342327ad26f80b5371087789523b3a75cccfa8919ae65d40c488c:4275b92698963ec1dc64ed22f2e8876ac095b9003959181b8cdf950f025845f5:headline:12c26d47808f9b6b",
      "before_evidence": "https://web.archive.org/web/20260207154012/https://www.heatseeker.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Customer Insights Engine” to “Know what your customers will actually do, before you bet the budget.”.",
      "between": {
        "from": "2026-02-07T15:40:12.000Z",
        "to": "2026-09-23T17:57:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260923175757/https://www.heatseeker.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-36952034823342327ad26f80b5371087789523b3a75cccfa8919ae65d40c488c:4275b92698963ec1dc64ed22f2e8876ac095b9003959181b8cdf950f025845f5:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260207154012/https://www.heatseeker.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-02-07T15:40:12.000Z",
        "to": "2026-09-23T17:57:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260923175757/https://www.heatseeker.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 11,
      "id": "page-4275b92698963ec1dc64ed22f2e8876ac095b9003959181b8cdf950f025845f5:dc96068a84988442f8cf81d4c5a4c7f4a1a2d00526717afb1177d8cb2e2f3aa9:headline:2e20ec9c86d10344",
      "before_evidence": "https://web.archive.org/web/20260923175757/https://www.heatseeker.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know what your customers will actually do, before you bet the budget.” to “Put customer evidence behind your next growth decision.”.",
      "between": {
        "from": "2026-09-23T17:57:57.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.heatseeker.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-4275b92698963ec1dc64ed22f2e8876ac095b9003959181b8cdf950f025845f5:dc96068a84988442f8cf81d4c5a4c7f4a1a2d00526717afb1177d8cb2e2f3aa9:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260923175757/https://www.heatseeker.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-09-23T17:57:57.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.heatseeker.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Hotjar (part of Contentsquare group)",
      "record": "https://startuphistory.org/c/hotjar.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both provide tools for teams to test and understand customer behavior to inform product and growth decisions."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Heatseeker” company record, https://startuphistory.org/c/heatseeker.ai"
}