{
  "company": {
    "name": "Heartex (Label Studio)",
    "website": "https://heartex.com/",
    "record": "https://startuphistory.org/c/heartex.com"
  },
  "status": null,
  "history_since": "2015-08-01T13:46:43.000Z",
  "baseline": {
    "snapshot_id": "abc234edf21955f0f0546a53246c9a4cd2993dff7c745f5935236499bfd95941",
    "observed_at": "2015-08-01T13:46:43.000Z",
    "headline": "heartex.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20150801134643/http://heartex.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-05T15:14:22.000Z",
      "variants": [
        {
          "headline": "heartex.com",
          "subhead": null,
          "observed_at": "2015-08-01T13:46:43.000Z",
          "evidence": "https://web.archive.org/web/20150801134643/http://heartex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The domain name heartex.com is for sale!",
          "subhead": "The domain name heartex.com is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
          "observed_at": "2018-08-05T15:14:22.000Z",
          "evidence": "https://web.archive.org/web/20180805151422/http://heartex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The domain name heartex.com is for sale!",
      "subhead": "The domain name heartex.com is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
      "from": "2015-08-01T13:46:43.000Z",
      "to": "2018-08-05T15:14:22.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180805151422/http://heartex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-08-01T13:46:43.000Z",
          "to": "2018-08-05T15:14:22.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-30T23:50:31.000Z",
      "variants": [
        {
          "headline": "Label data like your model depends on it. Because it does.",
          "subhead": "Label images, text, audios, time-series. A complete solution for the training data with data management, powerful API, and automation features.",
          "observed_at": "2021-01-30T23:50:31.000Z",
          "evidence": "https://web.archive.org/web/20210130235031/https://heartex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Label data like your model depends on it. Because it does.",
      "subhead": "Label images, text, audios, time-series. A complete solution for the training data with data management, powerful API, and automation features.",
      "from": "2021-01-30T23:50:31.000Z",
      "to": "2021-01-30T23:50:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210130235031/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-30T23:50:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-30T23:27:43.000Z",
      "variants": [
        {
          "headline": "Collaborative Data Labeling for Internal Projects",
          "subhead": "Enterprise data labeling platform and open source data labeling tools for any data type including images, text, audio, time-series, video and more. Scale data labeling operations and improve labeling ",
          "observed_at": "2021-07-30T23:27:43.000Z",
          "evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Collaborative Data Labeling for Internal Projects",
      "subhead": "Enterprise data labeling platform and open source data labeling tools for any data type including images, text, audio, time-series, video and more. Scale data labeling operations and improve labeling ",
      "from": "2021-07-30T23:27:43.000Z",
      "to": "2021-07-30T23:27:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-30T23:27:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-04T18:59:03.000Z",
      "variants": [
        {
          "headline": "Make better predictions with data-centric AI",
          "subhead": "Enterprise data labeling platform and open source data labeling tools for any data type including images, text, audio, time-series, video and more. Scale data labeling operations and improve labeling ",
          "observed_at": "2022-07-06T08:09:07.000Z",
          "evidence": "https://web.archive.org/web/20220706080907/https://heartex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Make better predictions with data-centric AI",
          "subhead": "The most flexible, secure and scalable data annotation tool for machine learning & AI—supports all data types, formats, ML backends & storage providers.",
          "observed_at": "2023-01-04T18:59:03.000Z",
          "evidence": "https://web.archive.org/web/20230104185903/https://heartex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make better predictions with data-centric AI",
      "subhead": "The most flexible, secure and scalable data annotation tool for machine learning & AI—supports all data types, formats, ML backends & storage providers.",
      "from": "2022-07-06T08:09:07.000Z",
      "to": "2023-01-04T18:59:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230104185903/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-06T08:09:07.000Z",
          "to": "2023-01-04T18:59:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Scale human judgment. Build better AI.",
          "subhead": "Labeling, evaluation, and quality workflows that deploy where your data lives and scale with the world's most demanding AI teams.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://humansignal.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Scale human judgment. Build better AI.",
      "subhead": "Labeling, evaluation, and quality workflows that deploy where your data lives and scale with the world's most demanding AI teams.",
      "from": "2026-11-06T17:17:31.700Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 1,
      "evidence": "https://humansignal.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:17:31.700Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6df31253d5dc73481e17fe37f172ed69d50a41c975ef017ce40c6c7eb02d5e0b:776e90b32461012a05002bdc4a6343b342de25924a78134a6d83cffcd5775867:headline:7e1c9c2684fc9691",
      "before_evidence": "https://web.archive.org/web/20210130235031/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Label data like your model depends on it. Because it does.” to “Collaborative Data Labeling for Internal Projects”.",
      "between": {
        "from": "2021-01-30T23:50:31.000Z",
        "to": "2021-07-30T23:27:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-6df31253d5dc73481e17fe37f172ed69d50a41c975ef017ce40c6c7eb02d5e0b:776e90b32461012a05002bdc4a6343b342de25924a78134a6d83cffcd5775867:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210130235031/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-01-30T23:50:31.000Z",
        "to": "2021-07-30T23:27:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-776e90b32461012a05002bdc4a6343b342de25924a78134a6d83cffcd5775867:acc258e0fd0341b107b16772355ea8e3618d54912dd75db885d6da84a93ff663:headline:3e405271a446585b",
      "before_evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Collaborative Data Labeling for Internal Projects” to “Make better predictions with data-centric AI”.",
      "between": {
        "from": "2021-07-30T23:27:43.000Z",
        "to": "2022-07-06T08:09:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706080907/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-776e90b32461012a05002bdc4a6343b342de25924a78134a6d83cffcd5775867:acc258e0fd0341b107b16772355ea8e3618d54912dd75db885d6da84a93ff663:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-07-30T23:27:43.000Z",
        "to": "2022-07-06T08:09:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706080907/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-776e90b32461012a05002bdc4a6343b342de25924a78134a6d83cffcd5775867:acc258e0fd0341b107b16772355ea8e3618d54912dd75db885d6da84a93ff663:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20210730232743/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-07-30T23:27:43.000Z",
        "to": "2022-07-06T08:09:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706080907/https://heartex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-a984b01cae096983f2f776000a684b8896e17b33757060c2ba33863950cf0d7b:ffae33dd6f3517b6d6e0e3a6326fba069c0d3190ac4466deb40541a235d09f1f:headline:c6cb90e6fd608f65",
      "before_evidence": "https://web.archive.org/web/20230104185903/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make better predictions with data-centric AI” to “Scale human judgment. Build better AI.”.",
      "between": {
        "from": "2023-01-04T18:59:03.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://humansignal.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a984b01cae096983f2f776000a684b8896e17b33757060c2ba33863950cf0d7b:ffae33dd6f3517b6d6e0e3a6326fba069c0d3190ac4466deb40541a235d09f1f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230104185903/https://heartex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-01-04T18:59:03.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://humansignal.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Heartex (Label Studio)” company record, https://startuphistory.org/c/heartex.com"
}