{
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    "website": "https://heap.io/",
    "record": "https://startuphistory.org/c/heap.io"
  },
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    "headline": "Bo Stendal Sørensen",
    "description": null,
    "evidence": "https://web.archive.org/web/20130722164403/http://www.heap.io:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
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        {
          "headline": "Bo Stendal Sørensen",
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        },
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          "headline": "Bo Stendal Sørensen",
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          "evidence": "https://web.archive.org/web/20141022095417/http://www.heap.io:80/",
          "evidence_kind": "internet_archive"
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      ],
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      "captures": 2,
      "evidence": "https://web.archive.org/web/20141022095417/http://www.heap.io:80/",
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-01T04:31:51.000Z",
      "variants": [
        {
          "headline": "The New Standard in Tracking Customer Data",
          "subhead": "Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.",
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          "evidence": "https://web.archive.org/web/20190318005557/https://heap.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The New Standard in Tracking Customer Data",
          "subhead": "Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.",
          "observed_at": "2019-07-01T04:31:51.000Z",
          "evidence": "https://web.archive.org/web/20190701043151/https://heap.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The New Standard in Tracking Customer Data",
      "subhead": "Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.",
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      "to": "2019-07-01T04:31:51.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190701043151/https://heap.io/",
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-01T00:08:20.000Z",
      "variants": [
        {
          "headline": "Heap - The New Standard in Product Analytics",
          "subhead": "Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.",
          "observed_at": "2020-01-01T00:08:20.000Z",
          "evidence": "https://web.archive.org/web/20200101000820/https://heap.io/",
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        }
      ],
      "headline": "Heap - The New Standard in Product Analytics",
      "subhead": "Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.",
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      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Better Insights. Faster.",
          "subhead": "Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the \"unknown unknowns\" that stay invisible with other tools.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://www.heap.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Better Insights. Faster.",
      "subhead": "Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the \"unknown unknowns\" that stay invisible with other tools.",
      "from": "2026-11-06T17:17:31.700Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 1,
      "evidence": "https://www.heap.io/",
      "evidence_kind": "live_capture",
      "seen": {
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  "changes": [
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      "id": "page-129976bfb4be565bc384bfe5b993fdce46e924af76ad06e3b44d18725182ae2d:cbd3eda95bab55aa58fca09edcb45b0a1ca5a6e041f4b3f1048e0d0e75440da5:headline:28cd790165a4e772",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bo Stendal Sørensen” to “The New Standard in Tracking Customer Data”.",
      "between": {
        "from": "2014-10-22T09:54:17.000Z",
        "to": "2019-03-18T00:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190318005557/https://heap.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 2,
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-10-22T09:54:17.000Z",
        "to": "2019-03-18T00:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190318005557/https://heap.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20141022095417/http://www.heap.io:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2014-10-22T09:54:17.000Z",
        "to": "2019-03-18T00:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190318005557/https://heap.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-129976bfb4be565bc384bfe5b993fdce46e924af76ad06e3b44d18725182ae2d:cbd3eda95bab55aa58fca09edcb45b0a1ca5a6e041f4b3f1048e0d0e75440da5:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20141022095417/http://www.heap.io:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-10-22T09:54:17.000Z",
        "to": "2019-03-18T00:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190318005557/https://heap.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-d858a02abb687e3c0c1d67d74dc4b3c4c1928d95af2f583c03f4c5d899fad0b8:d55b8637b966cdf08bd46c3d7f997371e88ee751ebc15181731999e0b7dc260e:traction:64624a47b454f789",
      "before_evidence": "https://web.archive.org/web/20200101000820/https://heap.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10,000 companies” on its homepage (was “6,000 companies”).",
      "between": {
        "from": "2020-01-01T00:08:20.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.heap.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Heap” company record, https://startuphistory.org/c/heap.io"
}