{
  "company": {
    "name": "HeadOffice",
    "website": "https://headoffice.app/",
    "record": "https://startuphistory.org/c/headoffice.app"
  },
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  "baseline": {
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    "headline": "Go Beyond Accounting",
    "description": "HeadOffice is a super app that helps you manage your money, customers, people and taxes.",
    "evidence": "https://web.archive.org/web/20230928034132/https://headoffice.app",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
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          "evidence": "https://web.archive.org/web/20230928034132/https://headoffice.app",
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        },
        {
          "headline": "Go Beyond Accounting",
          "subhead": "HeadOffice is a super app that helps you manage your money, customers, people and taxes.",
          "observed_at": "2024-02-22T12:09:58.000Z",
          "evidence": "https://web.archive.org/web/20240222120958/https://headoffice.app",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Go Beyond Accounting",
      "subhead": "HeadOffice is a super app that helps you manage your money, customers, people and taxes.",
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      "to": "2024-02-22T12:09:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240222120958/https://headoffice.app",
      "evidence_kind": "internet_archive",
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          "to": "2024-02-22T12:09:58.000Z"
        }
      },
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      "quote_observed_at": "2025-03-13T04:17:00.000Z",
      "variants": [
        {
          "headline": "HeadOffice, everything you ever wanted to run and grow your business.",
          "subhead": "This financial operating system for your business.",
          "observed_at": "2024-09-17T12:30:09.000Z",
          "evidence": "https://web.archive.org/web/20240917123009/https://headoffice.app",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HeadOffice, everything you ever wanted to run and grow your business.",
          "subhead": "This financial operating system for your business.",
          "observed_at": "2025-03-13T04:17:00.000Z",
          "evidence": "https://web.archive.org/web/20250313041700/https://headoffice.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HeadOffice, everything you ever wanted to run and grow your business.",
      "subhead": "This financial operating system for your business.",
      "from": "2024-09-17T12:30:09.000Z",
      "to": "2025-03-13T04:17:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250313041700/https://headoffice.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-09-17T12:30:09.000Z",
          "to": "2025-03-13T04:17:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Accounting Payroll Tax Returns built for Jamaican businesses.",
          "subhead": "HeadOffice — The all-in-one business management platform for accountants, bookkeepers, and businesses.",
          "observed_at": "2026-04-10T22:44:05.000Z",
          "evidence": "https://web.archive.org/web/20260410224405/https://headoffice.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Accounting Payroll Tax Returns built for Jamaican businesses.",
          "subhead": "HeadOffice — The all-in-one business management platform for accountants, bookkeepers, and businesses.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://headoffice.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Accounting Payroll Tax Returns built for Jamaican businesses.",
      "subhead": "HeadOffice — The all-in-one business management platform for accountants, bookkeepers, and businesses.",
      "from": "2026-04-10T22:44:05.000Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 2,
      "evidence": "https://headoffice.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-04-10T22:44:05.000Z",
          "to": "2026-11-06T17:17:31.700Z"
        }
      },
      "current": true
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      "id": "page-97f5f9351bcad33e59e3cbd4293906b9b00cdc3832f401cc182a7f5445ee2880:d743f6deeb169af482561c49d61df5e5233eb3486b1fa6448199a5e701ba0857:headline:92cf90abd16be6f5",
      "before_evidence": "https://web.archive.org/web/20240222120958/https://headoffice.app",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go Beyond Accounting” to “HeadOffice, everything you ever wanted to run and grow your business.”.",
      "between": {
        "from": "2024-02-22T12:09:58.000Z",
        "to": "2024-09-17T12:30:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240917123009/https://headoffice.app",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-97f5f9351bcad33e59e3cbd4293906b9b00cdc3832f401cc182a7f5445ee2880:d743f6deeb169af482561c49d61df5e5233eb3486b1fa6448199a5e701ba0857:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240222120958/https://headoffice.app",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-02-22T12:09:58.000Z",
        "to": "2024-09-17T12:30:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240917123009/https://headoffice.app",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-7fc20c72c92174328336e8592a518a0dfb4e707860597feef8bebe73191d124e:6ae4a8c24bfe7a3a95492da03511d55efd430d9d46d5e9838d04029ef40ec224:headline:4fcfda26a8d0948a",
      "before_evidence": "https://web.archive.org/web/20250313041700/https://headoffice.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “HeadOffice, everything you ever wanted to run and grow your business.” to “Accounting Payroll Tax Returns built for Jamaican businesses.”.",
      "between": {
        "from": "2025-03-13T04:17:00.000Z",
        "to": "2026-04-10T22:44:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260410224405/https://headoffice.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7fc20c72c92174328336e8592a518a0dfb4e707860597feef8bebe73191d124e:6ae4a8c24bfe7a3a95492da03511d55efd430d9d46d5e9838d04029ef40ec224:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250313041700/https://headoffice.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-03-13T04:17:00.000Z",
        "to": "2026-04-10T22:44:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260410224405/https://headoffice.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “HeadOffice” company record, https://startuphistory.org/c/headoffice.app"
}