{
  "company": {
    "name": "Hawthorne",
    "website": "https://hawthorne.co/",
    "record": "https://startuphistory.org/c/hawthorne.co"
  },
  "status": null,
  "history_since": "2018-01-29T12:27:39.000Z",
  "baseline": {
    "snapshot_id": "2181dc458ade7df00bff117a052337e487b5f1bd9d86262aac8a673e6d004b83",
    "observed_at": "2018-01-29T12:27:39.000Z",
    "headline": null,
    "description": "Hawthorne uses your body chemistry & lifestyle data to tailor your perfect scent.",
    "evidence": "https://web.archive.org/web/20180129122739/https://hawthorne.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2022-07-02T15:18:06.000Z",
      "variants": [
        {
          "headline": "Hawthorne – Your Tailored Bathroom",
          "subhead": null,
          "observed_at": "2019-01-26T23:48:54.000Z",
          "evidence": "https://web.archive.org/web/20190126234854/https://hawthorne.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hawthorne – Your Tailored Bathroom",
          "subhead": "Personal care tailored to you. Get your premium deodorant, shampoo, soap, fragrance, and more. Personalized for your skin, hair, and body needs exclusively at Hawthorne.co. Satisfaction guarantee on a",
          "observed_at": "2020-01-02T06:58:26.000Z",
          "evidence": "https://web.archive.org/web/20200102065826/https://hawthorne.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hawthorne – Your Tailored Bathroom",
          "subhead": "Personal care tailored to you. Get your premium skincare, deodorant, shampoo, soap, cologne, and more. Personalized for your skin, hair, and body needs exclusively at Hawthorne.co. Satisfaction guaran",
          "observed_at": "2021-07-29T16:24:34.000Z",
          "evidence": "https://web.archive.org/web/20210729162434/https://hawthorne.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hawthorne – Your Tailored Bathroom",
          "subhead": "Elevated personal care tailored for you. Get your premium cologne, skincare, deodorant, shampoo, soap, and more. Personalized for your skin, hair, and body needs at Hawthorne.co.",
          "observed_at": "2022-07-02T15:18:06.000Z",
          "evidence": "https://web.archive.org/web/20220702151806/https://hawthorne.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hawthorne – Your Tailored Bathroom",
      "subhead": "Elevated personal care tailored for you. Get your premium cologne, skincare, deodorant, shampoo, soap, and more. Personalized for your skin, hair, and body needs at Hawthorne.co.",
      "from": "2019-01-26T23:48:54.000Z",
      "to": "2022-07-02T15:18:06.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20220702151806/https://hawthorne.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-01-26T23:48:54.000Z",
          "to": "2022-07-02T15:18:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T10:46:04.000Z",
      "variants": [
        {
          "headline": "A New Era of Selfcare",
          "subhead": "Premium fragrance, skincare, shampoo, deodorant, and self-care products aimed to further elevate and complement your personal style. Thoughtful formulas, high-end design, and quality ingredients.",
          "observed_at": "2023-07-19T07:55:35.000Z",
          "evidence": "https://web.archive.org/web/20230719075535/https://www.hawthorne.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hawthorne – A New Era of Selfcare",
          "subhead": "Amplify your presence with award-winning cologne, haircare, and grooming.",
          "observed_at": "2025-01-01T10:46:04.000Z",
          "evidence": "https://web.archive.org/web/20250101104604/https://hawthorne.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hawthorne – A New Era of Selfcare",
      "subhead": "Amplify your presence with award-winning cologne, haircare, and grooming.",
      "from": "2023-07-19T07:55:35.000Z",
      "to": "2025-01-01T10:46:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250101104604/https://hawthorne.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-19T07:55:35.000Z",
          "to": "2025-01-01T10:46:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-07T23:54:35.000Z",
      "variants": [
        {
          "headline": "Hawthorne - Step Into Surround Scent",
          "subhead": "Discover long-lasting cologne, deodorant, shampoo, soap, and more from Hawthorne. Built with Surround Scent tech, our extra strength fragrances are bold, high-performance, and made to last all day.",
          "observed_at": "2026-01-07T23:54:35.000Z",
          "evidence": "https://web.archive.org/web/20260107235435/https://hawthorne.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hawthorne - Step Into Surround Scent",
      "subhead": "Discover long-lasting cologne, deodorant, shampoo, soap, and more from Hawthorne. Built with Surround Scent tech, our extra strength fragrances are bold, high-performance, and made to last all day.",
      "from": "2026-01-07T23:54:35.000Z",
      "to": "2026-01-07T23:54:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260107235435/https://hawthorne.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-07T23:54:35.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-59b9aa390756748be57952f3b1f126ae81ba5268bbce5d843924ee7383302bbd:52f19e764199e6c8665e12fd211f02795376fe35771b5de536ca0bd2928c81b1:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230719075535/https://www.hawthorne.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-07-19T07:55:35.000Z",
        "to": "2025-01-01T10:46:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101104604/https://hawthorne.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-52f19e764199e6c8665e12fd211f02795376fe35771b5de536ca0bd2928c81b1:151c8f35f45e15128f5ff2eaddc6edc73e66b5d57ccebc61bad87d81cf118a8c:headline:d03c2437c648886b",
      "before_evidence": "https://web.archive.org/web/20250101104604/https://hawthorne.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Hawthorne – A New Era of Selfcare” to “Hawthorne - Step Into Surround Scent”.",
      "between": {
        "from": "2025-01-01T10:46:04.000Z",
        "to": "2026-01-07T23:54:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260107235435/https://hawthorne.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hawthorne” company record, https://startuphistory.org/c/hawthorne.co"
}