{
  "company": {
    "name": "Hatchproof",
    "website": "https://hatchproof.com/",
    "record": "https://startuphistory.org/c/hatchproof.com"
  },
  "status": null,
  "history_since": "2024-01-13T17:17:33.000Z",
  "baseline": {
    "snapshot_id": "3fb063f6c23231c66711aadbf75a1b511e5b5b4a6eef60eb29bb30d08ea6b6de",
    "observed_at": "2024-01-13T17:17:33.000Z",
    "headline": "Behavioural Science & AI evolving the way we align people",
    "description": "Explore Hatchproof: Upgrade your HR processes with AI-driven ATS recruitment software. Say goodbye to manual screening and let technology take care of finding the best-fit candidates for your organisa",
    "evidence": "https://web.archive.org/web/20240113171733/https://www.hatchproof.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
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  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-01-13T17:17:33.000Z",
      "variants": [
        {
          "headline": "Behavioural Science & AI evolving the way we align people",
          "subhead": "Explore Hatchproof: Upgrade your HR processes with AI-driven ATS recruitment software. Say goodbye to manual screening and let technology take care of finding the best-fit candidates for your organisa",
          "observed_at": "2024-01-13T17:17:33.000Z",
          "evidence": "https://web.archive.org/web/20240113171733/https://www.hatchproof.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Behavioural Science & AI evolving the way we align people",
      "subhead": "Explore Hatchproof: Upgrade your HR processes with AI-driven ATS recruitment software. Say goodbye to manual screening and let technology take care of finding the best-fit candidates for your organisa",
      "from": "2024-01-13T17:17:33.000Z",
      "to": "2024-01-13T17:17:33.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-17T13:13:29.000Z",
      "variants": [
        {
          "headline": "Maximize Retention: Science-Backed AI for Lifecycle Optimization",
          "subhead": "Hatchproof is a revolutionary AI-backed People Alignment Platform (PAP) rooted in behavioral science principles that drastically reduces talent acquisition costs, elevates employee retention levels, a",
          "observed_at": "2024-07-17T13:13:29.000Z",
          "evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Maximize Retention: Science-Backed AI for Lifecycle Optimization",
      "subhead": "Hatchproof is a revolutionary AI-backed People Alignment Platform (PAP) rooted in behavioral science principles that drastically reduces talent acquisition costs, elevates employee retention levels, a",
      "from": "2024-07-17T13:13:29.000Z",
      "to": "2024-07-17T13:13:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-17T13:13:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-22T00:17:58.000Z",
      "variants": [
        {
          "headline": "DAY ONE IS YOUR MAKE OR BREAK. LET'S MAKE IT LEGENDARY.",
          "subhead": "Revolutionize retention with Hatchproof. Our AI-powered platform aligns people, purpose, and potential—creating unstoppable teams that thrive from day one.",
          "observed_at": "2025-01-22T00:17:58.000Z",
          "evidence": "https://web.archive.org/web/20250122001758/https://www.hatchproof.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "DAY ONE IS YOUR MAKE OR BREAK. LET'S MAKE IT LEGENDARY.",
      "subhead": "Revolutionize retention with Hatchproof. Our AI-powered platform aligns people, purpose, and potential—creating unstoppable teams that thrive from day one.",
      "from": "2025-01-22T00:17:58.000Z",
      "to": "2025-01-22T00:17:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250122001758/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-22T00:17:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-19T20:46:08.000Z",
      "variants": [
        {
          "headline": "GREAT TEAMS DON'T JUST HAPPEN - THEY'RE BUILT ON ALIGNMENT.",
          "subhead": "Work is broken. Churn is bleeding companies dry. Hatchproof’s Agentic AI stops the loss, aligns teams, and fuels unstoppable growth.",
          "observed_at": "2025-07-19T20:46:08.000Z",
          "evidence": "https://web.archive.org/web/20250719204608/https://www.hatchproof.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GREAT TEAMS DON'T JUST HAPPEN - THEY'RE BUILT ON ALIGNMENT.",
      "subhead": "Work is broken. Churn is bleeding companies dry. Hatchproof’s Agentic AI stops the loss, aligns teams, and fuels unstoppable growth.",
      "from": "2025-07-19T20:46:08.000Z",
      "to": "2025-07-19T20:46:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250719204608/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-19T20:46:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-24T21:23:15.000Z",
      "variants": [
        {
          "headline": "Keep HIgh Performers Exit the wrong fits",
          "subhead": "Hatchproof is the AI performance engine that replaces politics with proof, giving leaders real-time insight to reward impact, stop mediocrity, and grow faster..",
          "observed_at": "2026-01-24T21:23:15.000Z",
          "evidence": "https://web.archive.org/web/20260124212315/https://hatchproof.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Keep HIgh Performers Exit the wrong fits",
      "subhead": "Hatchproof is the AI performance engine that replaces politics with proof, giving leaders real-time insight to reward impact, stop mediocrity, and grow faster..",
      "from": "2026-01-24T21:23:15.000Z",
      "to": "2026-01-24T21:23:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260124212315/https://hatchproof.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-24T21:23:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Performance intelligence for humans and agents",
          "subhead": "Performance intelligence infrastructure for humans and AI agents. Hatch reads the work itself to show who's performing, who's stuck, and where capacity sits.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://hatchproof.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Performance intelligence for humans and agents",
      "subhead": "Performance intelligence infrastructure for humans and AI agents. Hatch reads the work itself to show who's performing, who's stuck, and where capacity sits.",
      "from": "2026-11-06T17:17:31.700Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 1,
      "evidence": "https://hatchproof.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:17:31.700Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3fb063f6c23231c66711aadbf75a1b511e5b5b4a6eef60eb29bb30d08ea6b6de:905b60cc95573c98bd839bf78668b0fa6f8f0f8d91f1bf3ea63c8cfe0b66d8d0:headline:ee32d05b6861c0b0",
      "before_evidence": "https://web.archive.org/web/20240113171733/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Behavioural Science & AI evolving the way we align people” to “Maximize Retention: Science-Backed AI for Lifecycle Optimization”.",
      "between": {
        "from": "2024-01-13T17:17:33.000Z",
        "to": "2024-07-17T13:13:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-3fb063f6c23231c66711aadbf75a1b511e5b5b4a6eef60eb29bb30d08ea6b6de:905b60cc95573c98bd839bf78668b0fa6f8f0f8d91f1bf3ea63c8cfe0b66d8d0:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240113171733/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-01-13T17:17:33.000Z",
        "to": "2024-07-17T13:13:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-905b60cc95573c98bd839bf78668b0fa6f8f0f8d91f1bf3ea63c8cfe0b66d8d0:bc969c269ba9cbf339ce436d8d1371f63151be4e3390a12d734a86ba21b8f630:headline:8ba2b7df83f687a8",
      "before_evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Maximize Retention: Science-Backed AI for Lifecycle Optimization” to “DAY ONE IS YOUR MAKE OR BREAK. LET'S MAKE IT LEGENDARY.”.",
      "between": {
        "from": "2024-07-17T13:13:29.000Z",
        "to": "2025-01-22T00:17:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122001758/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-905b60cc95573c98bd839bf78668b0fa6f8f0f8d91f1bf3ea63c8cfe0b66d8d0:bc969c269ba9cbf339ce436d8d1371f63151be4e3390a12d734a86ba21b8f630:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-07-17T13:13:29.000Z",
        "to": "2025-01-22T00:17:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122001758/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 5,
      "id": "page-905b60cc95573c98bd839bf78668b0fa6f8f0f8d91f1bf3ea63c8cfe0b66d8d0:bc969c269ba9cbf339ce436d8d1371f63151be4e3390a12d734a86ba21b8f630:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240717131329/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-17T13:13:29.000Z",
        "to": "2025-01-22T00:17:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122001758/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-bc969c269ba9cbf339ce436d8d1371f63151be4e3390a12d734a86ba21b8f630:47965ad7f4bb4257ab2203e26094ed530c284c8e24a319cae9176061da511ad2:headline:30638ebeae7a943b",
      "before_evidence": "https://web.archive.org/web/20250122001758/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DAY ONE IS YOUR MAKE OR BREAK. LET'S MAKE IT LEGENDARY.” to “GREAT TEAMS DON'T JUST HAPPEN - THEY'RE BUILT ON ALIGNMENT.”.",
      "between": {
        "from": "2025-01-22T00:17:58.000Z",
        "to": "2025-07-19T20:46:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20250719204608/https://www.hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-47965ad7f4bb4257ab2203e26094ed530c284c8e24a319cae9176061da511ad2:477f6ccba24962c536c765570d711c27b3270cd898c3619ee3e1c843df82ac4b:headline:92e25c740753c410",
      "before_evidence": "https://web.archive.org/web/20250719204608/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GREAT TEAMS DON'T JUST HAPPEN - THEY'RE BUILT ON ALIGNMENT.” to “Keep HIgh Performers Exit the wrong fits”.",
      "between": {
        "from": "2025-07-19T20:46:08.000Z",
        "to": "2026-01-24T21:23:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260124212315/https://hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-47965ad7f4bb4257ab2203e26094ed530c284c8e24a319cae9176061da511ad2:477f6ccba24962c536c765570d711c27b3270cd898c3619ee3e1c843df82ac4b:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20250719204608/https://www.hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-19T20:46:08.000Z",
        "to": "2026-01-24T21:23:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260124212315/https://hatchproof.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "classifier-477f6ccba24962c536c765570d711c27b3270cd898c3619ee3e1c843df82ac4b:8a3df02a72775b2089ca637034d8a966c60f1afbd38e949bbaa89bcde4133811:repositioning",
      "before_evidence": "https://web.archive.org/web/20260124212315/https://hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Keep HIgh Performers Exit the wrong fits” to “Performance intelligence for humans and agents”.",
      "between": {
        "from": "2026-01-24T21:23:15.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://hatchproof.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-477f6ccba24962c536c765570d711c27b3270cd898c3619ee3e1c843df82ac4b:8a3df02a72775b2089ca637034d8a966c60f1afbd38e949bbaa89bcde4133811:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260124212315/https://hatchproof.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-24T21:23:15.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://hatchproof.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hatchproof” company record, https://startuphistory.org/c/hatchproof.com"
}