{
  "company": {
    "name": "Harbr",
    "website": "https://harbrdata.com/",
    "record": "https://startuphistory.org/c/harbrdata.com"
  },
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    "headline": "We’ve Gone Live",
    "description": "The Harbr Data Ecosystem eliminates barriers to external collaboration, so that every company can reveal, build and manage their data ecosystem to deliver commercial success. Harbr's current customers",
    "evidence": "https://web.archive.org/web/20200511054109/https://www.harbrdata.com/",
    "evidence_kind": "internet_archive",
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      "headline": "The Enterprise Data Exchange",
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      "headline": "Power Your Data Business",
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      "evidence_kind": "internet_archive",
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      "variants": [
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          "evidence_kind": "internet_archive"
        }
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      "headline": "THE PLATFORM FOR DATA CONSUMERS",
      "subhead": "Harbr Data Commerce Platform. Powering high-margin data businesses by enabling customized data product design and delivery at scale",
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      "evidence": "https://web.archive.org/web/20230712002302/https://www.harbrdata.com/",
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      "seen": {
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    {
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        {
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        {
          "headline": "GET MORE FROM YOUR DATA WITH HARBR",
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          "evidence": "https://harbrdata.com/",
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      "headline": "Your own trusted data environment, without the build project",
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      "from": "2024-01-18T02:51:04.000Z",
      "to": "2026-11-06T17:16:07.975Z",
      "captures": 3,
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      "seen": {
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      "kind": "headline",
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      "before_evidence_kind": "internet_archive",
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      "between": {
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        "to": "2021-07-31T23:00:57.000Z"
      },
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        "to": "2021-07-31T23:00:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20210731230057/https://www.harbrdata.com/",
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      "before_evidence_kind": "internet_archive",
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      },
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Power Your Data Business” to “THE PLATFORM FOR DATA CONSUMERS”.",
      "between": {
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        "to": "2023-07-12T00:23:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230712002302/https://www.harbrdata.com/",
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    {
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      "before_evidence": "https://web.archive.org/web/20230712002302/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE PLATFORM FOR DATA CONSUMERS” to “DATA WITHOUT BOUNDARIES”.",
      "between": {
        "from": "2023-07-12T00:23:02.000Z",
        "to": "2024-01-18T02:51:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240118025104/https://www.harbrdata.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20230712002302/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-12T00:23:02.000Z",
        "to": "2024-01-18T02:51:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240118025104/https://www.harbrdata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 8,
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      "before_evidence": "https://web.archive.org/web/20240118025104/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “DATA WITHOUT BOUNDARIES” to “GET MORE FROM YOUR DATA WITH HARBR”.",
      "between": {
        "from": "2024-01-18T02:51:04.000Z",
        "to": "2024-07-05T08:13:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705081307/https://www.harbrdata.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-f3e1262236a5544bb3f776a3b96bddf23bde8bd234b91acf0952ac0a5b080854:5a1e03e77b7055a0adf6dd64b34f2dd31770f21cef1492c4f955538d54afa8e4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240705081307/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-05T08:13:07.000Z",
        "to": "2025-07-08T16:22:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708162204/https://www.harbrdata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 10,
      "id": "page-5a1e03e77b7055a0adf6dd64b34f2dd31770f21cef1492c4f955538d54afa8e4:3cfc3f1a2d815142e5763ff0f2457d4bb381d0ed2f1e91259ba2b18751653e74:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250708162204/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-08T16:22:04.000Z",
        "to": "2026-01-21T10:47:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260121104756/https://www.harbrdata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 11,
      "id": "page-5a1e03e77b7055a0adf6dd64b34f2dd31770f21cef1492c4f955538d54afa8e4:3cfc3f1a2d815142e5763ff0f2457d4bb381d0ed2f1e91259ba2b18751653e74:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250708162204/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-08T16:22:04.000Z",
        "to": "2026-01-21T10:47:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260121104756/https://www.harbrdata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-3cfc3f1a2d815142e5763ff0f2457d4bb381d0ed2f1e91259ba2b18751653e74:f7edd8995868344489f460568e3f15dcbb06dc3b3c0a7fbe887fd53e1a9abd67:headline:f740036fb885e56d",
      "before_evidence": "https://web.archive.org/web/20260121104756/https://www.harbrdata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get more from your data” to “Your own trusted data environment, without the build project”.",
      "between": {
        "from": "2026-01-21T10:47:56.000Z",
        "to": "2026-11-06T17:16:07.975Z"
      },
      "evidence": "https://harbrdata.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Harbr moves to demo-led access and removes public pricing",
    "summary": "Harbr’s recent website changes show a shift from free sign-up and published pricing toward demo-led access, alongside updated messaging around a trusted data environment and data value themes.",
    "points": [
      {
        "text": "Between July 2025 and January 2026, Harbr dropped its free sign-up in favor of asking visitors to book a demo, and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          10,
          11
        ]
      },
      {
        "text": "This move toward demo booking and removal of pricing information may suggest a focus on higher-touch or more tailored sales.",
        "kind": "interpretation",
        "changes": [
          10,
          11
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Harbr’s homepage headline changed to “Your own trusted data environment, without the build project”.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "Between May 2020 and July 2024, Harbr’s homepage headlines rotated through several data-focused messages, which a classifier read as repositionings over time.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          4,
          5,
          6,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T14:56:41.874Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Harbr” company record, https://startuphistory.org/c/harbrdata.com"
}