{
  "company": {
    "name": "Haebom",
    "website": "https://haebom.day/",
    "record": "https://startuphistory.org/c/haebom.day"
  },
  "status": null,
  "history_since": "2024-05-11T10:22:01.000Z",
  "baseline": {
    "snapshot_id": "148c5b3b6a109a878cb4a52562d03f756562a91f34b46556329e6e81d54d3d03",
    "observed_at": "2024-05-11T10:22:01.000Z",
    "headline": "Book Beauty Service in Seoul",
    "description": "Experience popular beauty services in Seoul, including personal color, make-up, and facial care. HAEBOM provide easy booking & payment, interpreter services.",
    "evidence": "https://web.archive.org/web/20240511102201/https://haebom.day/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:16:07.975Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-02-28T05:23:11.000Z",
      "variants": [
        {
          "headline": "Book Beauty Service in Seoul",
          "subhead": "Experience popular beauty services in Seoul, including personal color, make-up, and facial care. HAEBOM provide easy booking & payment, interpreter services.",
          "observed_at": "2024-05-11T10:22:01.000Z",
          "evidence": "https://web.archive.org/web/20240511102201/https://haebom.day/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book Beauty Service in Seoul",
          "subhead": "Experience popular beauty services in Seoul, including personal color, make-up, and facial care. HAEBOM provide easy booking & payment, interpreter services.",
          "observed_at": "2024-07-14T22:33:22.000Z",
          "evidence": "https://web.archive.org/web/20240714223322/https://haebom.day/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book Beauty Service in Seoul",
          "subhead": "Experience popular beauty services in Seoul, including personal color, make-up, and facial care. HAEBOM provide easy booking & payment, interpreter services.",
          "observed_at": "2025-02-28T05:23:11.000Z",
          "evidence": "https://web.archive.org/web/20250228052311/https://haebom.day/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Book Beauty Service in Seoul",
      "subhead": "Experience popular beauty services in Seoul, including personal color, make-up, and facial care. HAEBOM provide easy booking & payment, interpreter services.",
      "from": "2024-05-11T10:22:01.000Z",
      "to": "2025-02-28T05:23:11.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250228052311/https://haebom.day/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-05-11T10:22:01.000Z",
          "to": "2025-02-28T05:23:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-13T03:56:46.000Z",
      "variants": [
        {
          "headline": "haebom, Your Beauty Journey Partner",
          "subhead": "주식회사 해봄",
          "observed_at": "2025-07-13T03:56:46.000Z",
          "evidence": "https://web.archive.org/web/20250713035646/https://haebom.day/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "haebom, Your Beauty Journey Partner",
      "subhead": "주식회사 해봄",
      "from": "2025-07-13T03:56:46.000Z",
      "to": "2025-07-13T03:56:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250713035646/https://haebom.day/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-13T03:56:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:16:07.975Z",
      "variants": [
        {
          "headline": "We connects K-beauty brands to true global fans",
          "subhead": "주식회사 해봄",
          "observed_at": "2026-01-16T23:52:16.000Z",
          "evidence": "https://web.archive.org/web/20260116235216/https://haebom.day/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We connects K-beauty brands to true global fans",
          "subhead": "주식회사 해봄",
          "observed_at": "2026-11-06T17:16:07.975Z",
          "evidence": "https://haebom.day/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We connects K-beauty brands to true global fans",
      "subhead": "주식회사 해봄",
      "from": "2026-01-16T23:52:16.000Z",
      "to": "2026-11-06T17:16:07.975Z",
      "captures": 2,
      "evidence": "https://haebom.day/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-16T23:52:16.000Z",
          "to": "2026-11-06T17:16:07.975Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-148c5b3b6a109a878cb4a52562d03f756562a91f34b46556329e6e81d54d3d03:ce885f2ad3288bba70c4328556ed287e1be6f41edb8d442adefe0aa53a655c6d:logos:0ba00a9cef7d3193",
      "before_evidence": "https://web.archive.org/web/20240511102201/https://haebom.day/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: studio-bomnal-product-thumbnail.",
      "between": {
        "from": "2024-05-11T10:22:01.000Z",
        "to": "2024-07-14T22:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240714223322/https://haebom.day/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4ca04b9157c587618f0d392291703fc873eb06572b4e8b4e7c8c66fbbde0b7b7:bc30ad217f496b2ca47bfc8e833b0bfeba19f46e48cd097bf7d2560a165c8167:headline:48b02af60ce0ff9b",
      "before_evidence": "https://web.archive.org/web/20250228052311/https://haebom.day/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Book Beauty Service in Seoul” to “haebom, Your Beauty Journey Partner”.",
      "between": {
        "from": "2025-02-28T05:23:11.000Z",
        "to": "2025-07-13T03:56:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713035646/https://haebom.day/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-bc30ad217f496b2ca47bfc8e833b0bfeba19f46e48cd097bf7d2560a165c8167:f8bda427a5b5d684ae369c5a7d14b0d34e926c9b73e313616dc4ef4039e1d930:headline:b288e99d321a9e42",
      "before_evidence": "https://web.archive.org/web/20250713035646/https://haebom.day/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “haebom, Your Beauty Journey Partner” to “We connects K-beauty brands to true global fans”.",
      "between": {
        "from": "2025-07-13T03:56:46.000Z",
        "to": "2026-01-16T23:52:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116235216/https://haebom.day/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Haebom” company record, https://startuphistory.org/c/haebom.day"
}