{
  "company": {
    "name": "HackMD",
    "website": "https://hackmd.io/",
    "record": "https://startuphistory.org/c/hackmd.io"
  },
  "status": null,
  "history_since": "2015-07-18T23:40:21.000Z",
  "baseline": {
    "snapshot_id": "d92180f4397b67202dd46756c7d25deb9aa5acd86170fa16e61042d679b29d0a",
    "observed_at": "2015-07-18T23:40:21.000Z",
    "headline": null,
    "description": "Realtime collaborative markdown notes on all platforms.",
    "evidence": "https://web.archive.org/web/20150718234021/https://hackmd.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-01-03T10:40:19.000Z",
      "variants": [
        {
          "headline": "Get everyone on the same page with Markdown",
          "subhead": "Best way to write and share your knowledge in markdown.",
          "observed_at": "2020-07-03T18:32:35.000Z",
          "evidence": "https://web.archive.org/web/20200703183235/https://hackmd.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get everyone on the same page with Markdown",
          "subhead": "Best way to write and share your knowledge in markdown.",
          "observed_at": "2021-07-04T09:59:51.000Z",
          "evidence": "https://web.archive.org/web/20210704095951/https://hackmd.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get everyone on the same page with Markdown",
          "subhead": "Best way to write and share your knowledge in markdown.",
          "observed_at": "2023-01-01T00:44:07.000Z",
          "evidence": "https://web.archive.org/web/20230101004407/https://hackmd.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get everyone on the same page with Markdown",
          "subhead": "Best way to write and share your knowledge in markdown.",
          "observed_at": "2024-01-03T10:40:19.000Z",
          "evidence": "https://web.archive.org/web/20240103104019/https://hackmd.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get everyone on the same page with Markdown",
      "subhead": "Best way to write and share your knowledge in markdown.",
      "from": "2020-07-03T18:32:35.000Z",
      "to": "2024-01-03T10:40:19.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240103104019/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-03T18:32:35.000Z",
          "to": "2024-01-03T10:40:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-03T15:24:46.000Z",
      "variants": [
        {
          "headline": "Join a global movement",
          "subhead": "HackMD gives you a real-time Markdown editor for collaborative work. Working with Markdown files in HackMD is simple, straightforward, and fun.",
          "observed_at": "2025-07-01T03:48:38.000Z",
          "evidence": "https://web.archive.org/web/20250701034838/https://hackmd.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Join a global movement",
          "subhead": "HackMD gives you a real-time Markdown editor for collaborative work. Working with Markdown files in HackMD is simple, straightforward, and fun.",
          "observed_at": "2026-07-03T15:24:46.000Z",
          "evidence": "https://web.archive.org/web/20260703152446/https://hackmd.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join a global movement",
      "subhead": "HackMD gives you a real-time Markdown editor for collaborative work. Working with Markdown files in HackMD is simple, straightforward, and fun.",
      "from": "2025-07-01T03:48:38.000Z",
      "to": "2026-07-03T15:24:46.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260703152446/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-01T03:48:38.000Z",
          "to": "2026-07-03T15:24:46.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Bring your team. Bring your community",
          "subhead": "HackMD gives you a real-time Markdown editor for collaborative work. Working with Markdown files in HackMD is simple, straightforward, and fun.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://hackmd.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Bring your team. Bring your community",
      "subhead": "HackMD gives you a real-time Markdown editor for collaborative work. Working with Markdown files in HackMD is simple, straightforward, and fun.",
      "from": "2026-11-06T17:14:39.500Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 1,
      "evidence": "https://hackmd.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:14:39.500Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-272445b74bc8812034153e26235c600e426c8ea7bd9bf0fa5f374ad8691c0588:11c146a6f5c86feaf188892bf382349bbf93efed7139125c98be50b2bb79819a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190102040752/https://hackmd.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-02T04:07:52.000Z",
        "to": "2020-07-03T18:32:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703183235/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-272445b74bc8812034153e26235c600e426c8ea7bd9bf0fa5f374ad8691c0588:11c146a6f5c86feaf188892bf382349bbf93efed7139125c98be50b2bb79819a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20190102040752/https://hackmd.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-01-02T04:07:52.000Z",
        "to": "2020-07-03T18:32:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703183235/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-3cf8f840588657b8a57937b414bbdd696a4c1ec14bb8eb405e8a64a6579367ad:a587a924987671686beacfc29b7703e7a21907b606d208b1710ea17b7c788cc3:headline:3f1a8970a86aaac0",
      "before_evidence": "https://web.archive.org/web/20240103104019/https://hackmd.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get everyone on the same page with Markdown” to “Join a global movement”.",
      "between": {
        "from": "2024-01-03T10:40:19.000Z",
        "to": "2025-07-01T03:48:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701034838/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3cf8f840588657b8a57937b414bbdd696a4c1ec14bb8eb405e8a64a6579367ad:a587a924987671686beacfc29b7703e7a21907b606d208b1710ea17b7c788cc3:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240103104019/https://hackmd.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-03T10:40:19.000Z",
        "to": "2025-07-01T03:48:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701034838/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-a587a924987671686beacfc29b7703e7a21907b606d208b1710ea17b7c788cc3:074752d810660e43e6117678d5c825f347ab70984c5442ad2dfc5fef00524c82:customers_added:3b45f813a4f01a7e",
      "before_evidence": "https://web.archive.org/web/20250701034838/https://hackmd.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: /logos/brightid.svg and /logos/Updraft.png.",
      "between": {
        "from": "2025-07-01T03:48:38.000Z",
        "to": "2026-07-03T15:24:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703152446/https://hackmd.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-074752d810660e43e6117678d5c825f347ab70984c5442ad2dfc5fef00524c82:df990e6fbb99ceca765f6284b21dc24760a21da575184a8e05cc3ed077e8aaaf:headline:ee561e24bc0af2da",
      "before_evidence": "https://web.archive.org/web/20260703152446/https://hackmd.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join a global movement” to “Bring your team. Bring your community”.",
      "between": {
        "from": "2026-07-03T15:24:46.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://hackmd.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “HackMD” company record, https://startuphistory.org/c/hackmd.io"
}