{
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    "website": "https://haasalert.com/",
    "record": "https://startuphistory.org/c/haasalert.com"
  },
  "status": null,
  "history_since": "2015-10-26T01:36:48.000Z",
  "baseline": {
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    "observed_at": "2015-10-26T01:36:48.000Z",
    "headline": "Be alert. Stay connected.",
    "description": "HAAS alerts when emergency vehicles are speeding nearby.",
    "evidence": "https://web.archive.org/web/20151026013648/http://www.haasalert.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "Be alert. Stay connected.",
          "subhead": "HAAS alerts when emergency vehicles are speeding nearby.",
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          "evidence": "https://web.archive.org/web/20151026013648/http://www.haasalert.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Be alert. Stay connected.",
      "subhead": "HAAS alerts when emergency vehicles are speeding nearby.",
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      "to": "2015-10-26T01:36:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20151026013648/http://www.haasalert.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-10-26T01:36:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-04T16:08:51.000Z",
      "variants": [
        {
          "headline": "HAAS Alert R2V",
          "subhead": "HAAS Alert is the mobile vehicle-to-vehicle platform that delivers preemptive notifications to motorists. HAAS Alert enables the driver and the vehicle itself to make proactive decisions. HAAS Alert i",
          "observed_at": "2018-01-04T06:17:13.000Z",
          "evidence": "https://web.archive.org/web/20180104061713/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HAAS Alert Safety Cloud®",
          "subhead": "Collision prevention safety for emergency response and roadside personnel fleets. Digital alerting technology for drivers via in-vehicle systems, navigation and smartphones.",
          "observed_at": "2020-09-19T18:31:31.000Z",
          "evidence": "https://web.archive.org/web/20200919183131/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Safety Cloud® by HAAS Alert",
          "subhead": "HAAS Alert’s network notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
          "observed_at": "2021-07-27T04:40:20.000Z",
          "evidence": "https://web.archive.org/web/20210727044020/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Safety Cloud®",
          "subhead": "Digital alerting from HAAS Alert’s Safety Cloud® notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
          "observed_at": "2023-01-04T16:08:51.000Z",
          "evidence": "https://web.archive.org/web/20230104160851/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Safety Cloud®",
      "subhead": "Digital alerting from HAAS Alert’s Safety Cloud® notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
      "from": "2018-01-04T06:17:13.000Z",
      "to": "2023-01-04T16:08:51.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230104160851/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-04T06:17:13.000Z",
          "to": "2023-01-04T16:08:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-12T12:34:04.000Z",
      "variants": [
        {
          "headline": "Smarter Alerts, Safer Roads",
          "subhead": "Digital alerting from HAAS Alert’s Safety Cloud® notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
          "observed_at": "2024-01-04T01:14:52.000Z",
          "evidence": "https://web.archive.org/web/20240104011452/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital alerts for safer roads",
          "subhead": "Safety Cloud® by HAAS Alert notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
          "observed_at": "2025-07-12T12:34:04.000Z",
          "evidence": "https://web.archive.org/web/20250712123404/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digital alerts for safer roads",
      "subhead": "Safety Cloud® by HAAS Alert notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
      "from": "2024-01-04T01:14:52.000Z",
      "to": "2025-07-12T12:34:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250712123404/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-04T01:14:52.000Z",
          "to": "2025-07-12T12:34:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Connect and protect your fleet",
          "subhead": "Safety Cloud® by HAAS Alert notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
          "observed_at": "2026-07-10T18:49:22.000Z",
          "evidence": "https://web.archive.org/web/20260710184922/https://www.haasalert.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connect and protect your people",
          "subhead": "Safety Cloud® by HAAS Alert notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://haasalert.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Connect and protect your people",
      "subhead": "Safety Cloud® by HAAS Alert notifies drivers of incoming emergency vehicles, and connects vehicles for better visibility and faster response times.",
      "from": "2026-07-10T18:49:22.000Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 2,
      "evidence": "https://haasalert.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T18:49:22.000Z",
          "to": "2026-11-06T17:14:39.500Z"
        }
      },
      "current": true
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  "changes": [
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      "n": 1,
      "id": "page-9dcddb3c704147e86983ad09c56dc49b88e07011a1f2e713ee0bbd6662bcf736:2b3012e6b5ef2bfa29866a0a496a052eee54e7b8472aace951893c9daf9a0202:headline:a1859c5656472223",
      "before_evidence": "https://web.archive.org/web/20151026013648/http://www.haasalert.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Be alert. Stay connected.” to “HAAS ALERT”.",
      "between": {
        "from": "2015-10-26T01:36:48.000Z",
        "to": "2016-07-15T15:52:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20160715155217/http://haasalert.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2b3012e6b5ef2bfa29866a0a496a052eee54e7b8472aace951893c9daf9a0202:611b6283b7756eb969560b402b3d4587731f59f6c9d554bd5d2fb5b0cfcf0220:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160715155217/http://haasalert.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-07-15T15:52:17.000Z",
        "to": "2018-01-04T06:17:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104061713/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-6ff99c31c9a5d88811b486622b8799b9dc40591455dbbc7fcff211a657d23a4b:5629a53838488757f0b7bfed20dbaf75a7d76d6d856b3630243c03897ebda7f0:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190411210415/https://www.haasalert.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-04-11T21:04:15.000Z",
        "to": "2020-09-19T18:31:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20200919183131/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-21b8487ad20a139ad91af2b054c84a3eb57828fbdba45dc412a60ab8249201b9:f1509029183380600e34161afc9cfbfdc7ac118f9558ec031083d0698d9c3892:headline:5aadad2786457da0",
      "before_evidence": "https://web.archive.org/web/20230104160851/https://www.haasalert.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Safety Cloud®” to “Smarter Alerts, Safer Roads”.",
      "between": {
        "from": "2023-01-04T16:08:51.000Z",
        "to": "2024-01-04T01:14:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104011452/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-21b8487ad20a139ad91af2b054c84a3eb57828fbdba45dc412a60ab8249201b9:f1509029183380600e34161afc9cfbfdc7ac118f9558ec031083d0698d9c3892:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230104160851/https://www.haasalert.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-04T16:08:51.000Z",
        "to": "2024-01-04T01:14:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104011452/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-0ce8082ccf51334a2a02b59aadd85414b54eacbd305e01090bcba1b66841d310:255989f4a975ee17ebe20581568796da09c57b13463fae72358d7b6dfd8089df:headline:dec5739a45e6807a",
      "before_evidence": "https://web.archive.org/web/20250712123404/https://www.haasalert.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Digital alerts for safer roads” to “Connect and protect your fleet”.",
      "between": {
        "from": "2025-07-12T12:34:04.000Z",
        "to": "2026-07-10T18:49:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710184922/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-0ce8082ccf51334a2a02b59aadd85414b54eacbd305e01090bcba1b66841d310:255989f4a975ee17ebe20581568796da09c57b13463fae72358d7b6dfd8089df:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250712123404/https://www.haasalert.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-12T12:34:04.000Z",
        "to": "2026-07-10T18:49:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710184922/https://www.haasalert.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “HAAS Alert” company record, https://startuphistory.org/c/haasalert.com"
}