{
  "company": {
    "name": "Gumloop",
    "website": "https://gumloop.com/",
    "record": "https://startuphistory.org/c/gumloop.com"
  },
  "status": null,
  "history_since": "2025-01-04T19:44:15.000Z",
  "baseline": {
    "snapshot_id": "55dedbf2c86f58fea9d42d233a66c6912b723135557900aa1817c357de416edc",
    "observed_at": "2025-01-04T19:44:15.000Z",
    "headline": "Automate any workflow",
    "description": "The no-code platform to build and host AI-powered business automations.",
    "evidence": "https://web.archive.org/web/20250104194415/https://www.gumloop.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR",
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-01T01:04:58.000Z",
      "variants": [
        {
          "headline": "Automate any workflow",
          "subhead": "The no-code platform to build and host AI-powered business automations.",
          "observed_at": "2025-01-04T19:44:15.000Z",
          "evidence": "https://web.archive.org/web/20250104194415/https://www.gumloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automate any workflow",
          "subhead": "The no-code platform to build and host AI-powered business automations.",
          "observed_at": "2025-07-01T01:04:58.000Z",
          "evidence": "https://web.archive.org/web/20250701010458/https://www.gumloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate any workflow",
      "subhead": "The no-code platform to build and host AI-powered business automations.",
      "from": "2025-01-04T19:44:15.000Z",
      "to": "2025-07-01T01:04:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250701010458/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-04T19:44:15.000Z",
          "to": "2025-07-01T01:04:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-03T06:43:10.000Z",
      "variants": [
        {
          "headline": "The AI automation platform built for everyone",
          "subhead": "The no-code platform to build and host AI-powered business automations.",
          "observed_at": "2026-01-03T06:43:10.000Z",
          "evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The AI automation platform built for everyone",
      "subhead": "The no-code platform to build and host AI-powered business automations.",
      "from": "2026-01-03T06:43:10.000Z",
      "to": "2026-01-03T06:43:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-03T06:43:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-10T17:04:30.000Z",
      "variants": [
        {
          "headline": "AI agents built for by your team",
          "subhead": "Gumloop is the multiplayer AI agent builder. Let anyone at your company build agents with any AI model, any integration while IT controls access.",
          "observed_at": "2026-07-10T17:04:30.000Z",
          "evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI agents built for by your team",
      "subhead": "Gumloop is the multiplayer AI agent builder. Let anyone at your company build agents with any AI model, any integration while IT controls access.",
      "from": "2026-07-10T17:04:30.000Z",
      "to": "2026-07-10T17:04:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-10T17:04:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Build, share, optimize & control agents",
          "subhead": "Gumloop is the multiplayer AI agent builder. Let anyone at your company build agents with any AI model, any integration while IT controls access.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://www.gumloop.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build, share, optimize & control agents",
      "subhead": "Gumloop is the multiplayer AI agent builder. Let anyone at your company build agents with any AI model, any integration while IT controls access.",
      "from": "2026-11-06T17:14:39.500Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 1,
      "evidence": "https://www.gumloop.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:14:39.500Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-55dedbf2c86f58fea9d42d233a66c6912b723135557900aa1817c357de416edc:1a44c5c9e843418159b586264da249980652a0da15189e3295e2744fcfdd705a:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20250104194415/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2025-01-04T19:44:15.000Z",
        "to": "2025-07-01T01:04:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701010458/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 2,
      "id": "page-1a44c5c9e843418159b586264da249980652a0da15189e3295e2744fcfdd705a:7b5f881ac22161ce5b14ba0d93128744343117551cc01efd374ff11cb6e24598:headline:db01a2be5d09e1b0",
      "before_evidence": "https://web.archive.org/web/20250701010458/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automate any workflow” to “The AI automation platform built for everyone”.",
      "between": {
        "from": "2025-07-01T01:04:58.000Z",
        "to": "2026-01-03T06:43:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1a44c5c9e843418159b586264da249980652a0da15189e3295e2744fcfdd705a:7b5f881ac22161ce5b14ba0d93128744343117551cc01efd374ff11cb6e24598:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250701010458/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-07-01T01:04:58.000Z",
        "to": "2026-01-03T06:43:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-7b5f881ac22161ce5b14ba0d93128744343117551cc01efd374ff11cb6e24598:68daa23b3fee658b332403c0d41a845cc939507fc193fc673690eee85c16e0cb:funding:ce6336bf04f8b46c",
      "before_evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “for work Talk to Sales Get Started We raised a $50M Series B led by Benchmark AI agents built for by your team Understanding a task shoul…”.",
      "between": {
        "from": "2026-01-03T06:43:10.000Z",
        "to": "2026-07-10T17:04:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 5,
      "id": "classifier-7b5f881ac22161ce5b14ba0d93128744343117551cc01efd374ff11cb6e24598:68daa23b3fee658b332403c0d41a845cc939507fc193fc673690eee85c16e0cb:repositioning",
      "before_evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The AI automation platform built for everyone” to “AI agents built for by your team”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-03T06:43:10.000Z",
        "to": "2026-07-10T17:04:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-7b5f881ac22161ce5b14ba0d93128744343117551cc01efd374ff11cb6e24598:68daa23b3fee658b332403c0d41a845cc939507fc193fc673690eee85c16e0cb:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-03T06:43:10.000Z",
        "to": "2026-07-10T17:04:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-7b5f881ac22161ce5b14ba0d93128744343117551cc01efd374ff11cb6e24598:68daa23b3fee658b332403c0d41a845cc939507fc193fc673690eee85c16e0cb:logos:5ba05a83d9a9a8a1",
      "before_evidence": "https://web.archive.org/web/20260103064310/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Slack, GitHub, Stripe, Snowflake, HubSpot, Google Sheets, Exa, Dropbox and 7 more.",
      "between": {
        "from": "2026-01-03T06:43:10.000Z",
        "to": "2026-07-10T17:04:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-68daa23b3fee658b332403c0d41a845cc939507fc193fc673690eee85c16e0cb:717ad82c99a8c9636084c1b457f8b80f540d04baca9d9cfcb8c734eb460c9198:headline:667cd395d2c26fad",
      "before_evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI agents built for by your team” to “Build, share, optimize & control agents”.",
      "between": {
        "from": "2026-07-10T17:04:30.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://www.gumloop.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-68daa23b3fee658b332403c0d41a845cc939507fc193fc673690eee85c16e0cb:717ad82c99a8c9636084c1b457f8b80f540d04baca9d9cfcb8c734eb460c9198:logos:88bee11a8122d9aa",
      "before_evidence": "https://web.archive.org/web/20260710170430/https://www.gumloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Bella headshot, Marcelo headshot, Andreina headshot, Alexandra headshot, Rahul headshot, Max headshot, Gonzalo headshot, Wasay headshot and 4 more.",
      "between": {
        "from": "2026-07-10T17:04:30.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://www.gumloop.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gumloop” company record, https://startuphistory.org/c/gumloop.com"
}