{
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          "headline": "Build smarter. Ship safely. Grow at the speed of AI.",
          "subhead": "The 1st warehouse-native platform for experimentation, feature flags, and product analytics. Open source and fully transparent. Trusted by 3,000+ companies.",
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        {
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        "to": "2021-07-09T19:32:11.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "summary": "Changed its homepage headline from “Open source A/B testing & feature flagging” to “Deliver Impactful Software”.",
      "between": {
        "from": "2022-01-17T08:08:49.000Z",
        "to": "2023-01-05T16:43:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105164332/https://www.growthbook.io/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Deliver Impactful Software” to “Experiment fearlessly, deliver confidently”.",
      "between": {
        "from": "2024-01-28T09:19:22.000Z",
        "to": "2024-07-13T05:42:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713054202/https://www.growthbook.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20250712164800/https://www.growthbook.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Experiment fearlessly, deliver confidently” to “The #1 Open-Source Feature Flag & Experimentation Platform”.",
      "between": {
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        "to": "2026-01-12T08:14:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112081404/https://www.growthbook.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
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      "id": "page-726b6772d8af01371e1f1068cb364a416da8afb118ba36591e3a544647b556d5:d8b85bd12301e0d55666fd5651da4922513f2f8188fa3bc078d469f6a5e85a7d:headline:b3ef01e0c7bea1ba",
      "before_evidence": "https://web.archive.org/web/20260112081404/https://www.growthbook.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 Open-Source Feature Flag & Experimentation Platform” to “Build smarter. Ship safely. Grow at the speed of AI.”.",
      "between": {
        "from": "2026-01-12T08:14:04.000Z",
        "to": "2026-07-12T13:43:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712134341/https://www.growthbook.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-726b6772d8af01371e1f1068cb364a416da8afb118ba36591e3a544647b556d5:d8b85bd12301e0d55666fd5651da4922513f2f8188fa3bc078d469f6a5e85a7d:traction:7444bc1c35d3a1df",
      "before_evidence": "https://web.archive.org/web/20260112081404/https://www.growthbook.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “3,000+ companies” on its homepage (was “2,700+ Companies”).",
      "between": {
        "from": "2026-01-12T08:14:04.000Z",
        "to": "2026-07-12T13:43:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712134341/https://www.growthbook.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-d8b85bd12301e0d55666fd5651da4922513f2f8188fa3bc078d469f6a5e85a7d:d8eeaeff5768e98a5edfbc8dd97d2981d2bb42c762ae05c631f7afaf9864e8f5:traction:8d08d2624b77c0bc",
      "before_evidence": "https://web.archive.org/web/20260712134341/https://www.growthbook.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “4,000+ companies” on its homepage (was “3,000+ companies”).",
      "between": {
        "from": "2026-07-12T13:43:41.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://www.growthbook.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “GrowthBook” company record, https://startuphistory.org/c/growthbook.io"
}