{
  "company": {
    "name": "Groundwork BioAg",
    "website": "https://groundworkbioag.com/",
    "record": "https://startuphistory.org/c/groundworkbioag.com"
  },
  "status": null,
  "history_since": "2014-09-04T01:32:00.000Z",
  "baseline": {
    "snapshot_id": "e9981b8ca5c6472d3aca288fcc7d321ff3901eb576b07c372b1943c083776a95",
    "observed_at": "2014-09-04T01:32:00.000Z",
    "headline": "Groundwork BioAg, Ltd.",
    "description": "Check out this GoDaddy hosted webpage! http://groundworkbioag.com.",
    "evidence": "https://web.archive.org/web/20140904013200/http://www.groundworkbioag.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-09-04T01:32:00.000Z",
      "variants": [
        {
          "headline": "Groundwork BioAg, Ltd.",
          "subhead": "Check out this GoDaddy hosted webpage! http://groundworkbioag.com.",
          "observed_at": "2014-09-04T01:32:00.000Z",
          "evidence": "https://web.archive.org/web/20140904013200/http://www.groundworkbioag.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Groundwork BioAg, Ltd.",
      "subhead": "Check out this GoDaddy hosted webpage! http://groundworkbioag.com.",
      "from": "2014-09-04T01:32:00.000Z",
      "to": "2014-09-04T01:32:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140904013200/http://www.groundworkbioag.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-09-04T01:32:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T07:48:34.000Z",
      "variants": [
        {
          "headline": "Let your ground work",
          "subhead": "Groundwork BioAg® produces mycorrhizal inoculants for commercial agriculture. Using our eco-friendly products, farmers worldwide safeguard their crop.",
          "observed_at": "2021-07-22T19:14:39.000Z",
          "evidence": "https://web.archive.org/web/20210722191439/https://www.groundworkbioag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Let your ground work",
          "subhead": "Groundwork BioAg® produces mycorrhizal inoculants for commercial agriculture. Using our eco-friendly products, farmers worldwide safeguard their crop.",
          "observed_at": "2022-07-01T07:48:34.000Z",
          "evidence": "https://web.archive.org/web/20220701074834/https://www.groundworkbioag.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let your ground work",
      "subhead": "Groundwork BioAg® produces mycorrhizal inoculants for commercial agriculture. Using our eco-friendly products, farmers worldwide safeguard their crop.",
      "from": "2021-07-22T19:14:39.000Z",
      "to": "2022-07-01T07:48:34.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220701074834/https://www.groundworkbioag.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-22T19:14:39.000Z",
          "to": "2022-07-01T07:48:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-16T04:16:11.000Z",
      "variants": [
        {
          "headline": "Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands",
          "subhead": "Explore sustainable agriculture solutions at Groundwork BioAg. Our innovative bio-based products enhance soil health, boost crop yields, and promote environmental stewardship.",
          "observed_at": "2024-01-17T06:54:31.000Z",
          "evidence": "https://web.archive.org/web/20240117065431/https://groundworkbioag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands",
          "subhead": "Explore sustainable agriculture solutions at Groundwork BioAg. Our innovative bio-based products enhance soil health, boost crop yields, and promote environmental stewardship.",
          "observed_at": "2025-01-16T04:16:11.000Z",
          "evidence": "https://web.archive.org/web/20250116041611/https://groundworkbioag.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands",
      "subhead": "Explore sustainable agriculture solutions at Groundwork BioAg. Our innovative bio-based products enhance soil health, boost crop yields, and promote environmental stewardship.",
      "from": "2024-01-17T06:54:31.000Z",
      "to": "2025-01-16T04:16:11.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250116041611/https://groundworkbioag.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-17T06:54:31.000Z",
          "to": "2025-01-16T04:16:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "The Queen of Biologicals",
          "subhead": "Explore sustainable agriculture solutions at Groundwork BioAg. Our innovative bio-based products enhance soil health, boost crop yields, and promote environmental stewardship.",
          "observed_at": "2026-08-27T08:27:03.000Z",
          "evidence": "https://web.archive.org/web/20260827082703/https://groundworkbioag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Queen of Biologicals",
          "subhead": "Explore sustainable agriculture solutions at Groundwork BioAg. Our innovative bio-based products enhance soil health, boost crop yields, and promote environmental stewardship.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://groundworkbioag.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Queen of Biologicals",
      "subhead": "Explore sustainable agriculture solutions at Groundwork BioAg. Our innovative bio-based products enhance soil health, boost crop yields, and promote environmental stewardship.",
      "from": "2026-08-27T08:27:03.000Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 2,
      "evidence": "https://groundworkbioag.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-27T08:27:03.000Z",
          "to": "2026-11-06T17:14:39.500Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e9981b8ca5c6472d3aca288fcc7d321ff3901eb576b07c372b1943c083776a95:4155ca671ec09d42ac36510f1993a44d0bce7d635ced3f6412be126db1c9be57:headline:3b4329e203b3d206",
      "before_evidence": "https://web.archive.org/web/20140904013200/http://www.groundworkbioag.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Groundwork BioAg, Ltd.” to “Let your ground work”.",
      "between": {
        "from": "2014-09-04T01:32:00.000Z",
        "to": "2021-07-22T19:14:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210722191439/https://www.groundworkbioag.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e9981b8ca5c6472d3aca288fcc7d321ff3901eb576b07c372b1943c083776a95:4155ca671ec09d42ac36510f1993a44d0bce7d635ced3f6412be126db1c9be57:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140904013200/http://www.groundworkbioag.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-09-04T01:32:00.000Z",
        "to": "2021-07-22T19:14:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210722191439/https://www.groundworkbioag.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-8e18a0348394b20af6a16c8904244477648eef82f5026467908c1d39e19d7711:d77d5e3e25cb37815469062c83ba3283781a42f57d19235952fe206fffb5c960:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701074834/https://www.groundworkbioag.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Let your ground work” to “Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands”.",
      "between": {
        "from": "2022-07-01T07:48:34.000Z",
        "to": "2024-01-17T06:54:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240117065431/https://groundworkbioag.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-e623bfa55e964386ecdd925fd80feec61d320affd80db4ccdc432738c8558046:d450ee9feec3587e8c894a2607c4e6f14f19ade0d2fe9a30fab6418a22fc851d:headline:dd805ab42a144121",
      "before_evidence": "https://web.archive.org/web/20250116041611/https://groundworkbioag.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands” to “The Queen of Biologicals”.",
      "between": {
        "from": "2025-01-16T04:16:11.000Z",
        "to": "2026-08-27T08:27:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260827082703/https://groundworkbioag.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Groundwork BioAg updates positioning on its homepage",
    "summary": "Groundwork BioAg has updated its homepage headline several times and added a careers page. Its most recent headline presents the company as “The Queen of Biologicals”.",
    "points": [
      {
        "text": "Between September 2014 and July 2021, Groundwork BioAg changed its homepage headline from “Groundwork BioAg, Ltd.” to “Let your ground work”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2014 and July 2021, Groundwork BioAg added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2022 and January 2024, a classifier read a homepage headline change as a repositioning from “Let your ground work” to “Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands”, suggesting a stronger emphasis on carbon removal.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2025 and August 2026, Groundwork BioAg changed its homepage headline from “Nature's Most Potent Carbon Removal Solution, Now in Every Farmer's Hands” to “The Queen of Biologicals”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T14:58:01.725Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Groundwork BioAg” company record, https://startuphistory.org/c/groundworkbioag.com"
}