{
  "company": {
    "name": "Great Question",
    "website": "https://greatquestion.co/",
    "record": "https://startuphistory.org/c/greatquestion.co"
  },
  "status": null,
  "history_since": "2020-11-20T20:38:45.000Z",
  "baseline": {
    "snapshot_id": "c485f9cdc213cc962b823c394b130f736402ef3096edd107b53bad15e34f13f5",
    "observed_at": "2020-11-20T20:38:45.000Z",
    "headline": "Great Question - User Research Automated",
    "description": "The #1 platform to help you automate your UX research operations - from recruitment, to scheduling and incentives. BYO customers, or leverage our panel",
    "evidence": "https://web.archive.org/web/20201120203845/https://www.greatquestion.co/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-11-20T20:38:45.000Z",
      "variants": [
        {
          "headline": "Great Question - User Research Automated",
          "subhead": "The #1 platform to help you automate your UX research operations - from recruitment, to scheduling and incentives. BYO customers, or leverage our panel",
          "observed_at": "2020-11-20T20:38:45.000Z",
          "evidence": "https://web.archive.org/web/20201120203845/https://www.greatquestion.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Great Question - User Research Automated",
      "subhead": "The #1 platform to help you automate your UX research operations - from recruitment, to scheduling and incentives. BYO customers, or leverage our panel",
      "from": "2020-11-20T20:38:45.000Z",
      "to": "2020-11-20T20:38:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20201120203845/https://www.greatquestion.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-11-20T20:38:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-15T14:59:29.000Z",
      "variants": [
        {
          "headline": "Customer research shouldn't be this easy",
          "subhead": "Conduct every part of the customer research process in a single platform from panel management to studies, to incentives, repositories, and insights",
          "observed_at": "2022-01-26T13:19:43.000Z",
          "evidence": "https://web.archive.org/web/20220126131943/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Best all-in-one customer research platform",
          "subhead": "The only all-in-one customer research platform loved by people who do research and endorsed by researchers. Great Question automates research tasks, making it easy to spend more time speaking to custo",
          "observed_at": "2022-07-15T14:59:29.000Z",
          "evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Best all-in-one customer research platform",
      "subhead": "The only all-in-one customer research platform loved by people who do research and endorsed by researchers. Great Question automates research tasks, making it easy to spend more time speaking to custo",
      "from": "2022-01-26T13:19:43.000Z",
      "to": "2022-07-15T14:59:29.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-26T13:19:43.000Z",
          "to": "2022-07-15T14:59:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-08T23:13:34.000Z",
      "variants": [
        {
          "headline": "For people who do research",
          "subhead": "The only all-in-one customer research platform loved by people who do research and endorsed by researchers. Great Question automates research tasks, making it easy to spend more time speaking to custo",
          "observed_at": "2023-01-12T12:04:14.000Z",
          "evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The home of UX research",
          "subhead": "Recruit research participants, run your research method of choice, analyze what you learn, and share insights with your team. Get started for free today.",
          "observed_at": "2024-02-13T12:17:25.000Z",
          "evidence": "https://web.archive.org/web/20240213121725/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The all-in-one UX research platform",
          "subhead": "Recruit research participants, run your research method of choice, analyze what you learn, and share insights with your team. Get started for free today.",
          "observed_at": "2024-07-05T18:01:54.000Z",
          "evidence": "https://web.archive.org/web/20240705180154/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The all-in-one UX research platform built for the enterprise",
          "subhead": "Recruit research participants, run your research method of choice, analyze what you learn, and share insights with your team. Get started for free today.",
          "observed_at": "2025-01-08T23:13:34.000Z",
          "evidence": "https://web.archive.org/web/20250108231334/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The all-in-one UX research platform built for the enterprise",
      "subhead": "Recruit research participants, run your research method of choice, analyze what you learn, and share insights with your team. Get started for free today.",
      "from": "2023-01-12T12:04:14.000Z",
      "to": "2025-01-08T23:13:34.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250108231334/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-12T12:04:14.000Z",
          "to": "2025-01-08T23:13:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-22T08:58:08.000Z",
      "variants": [
        {
          "headline": "Empower teams to do great research",
          "subhead": "Recruit participants. Run user interviews, surveys & prototype tests. Store, analyze & share insights. All in one secure, enterprise-grade UX research platform.",
          "observed_at": "2026-01-19T04:41:33.000Z",
          "evidence": "https://web.archive.org/web/20260119044133/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empower teams to do great research, with AI. Fast.",
          "subhead": "Great Question is the all-in-one UX research platform used by 300+ teams to recruit participants, run studies, and turn insights into product decisions. Start free.",
          "observed_at": "2026-07-22T08:58:08.000Z",
          "evidence": "https://web.archive.org/web/20260722085808/https://greatquestion.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Empower teams to do great research, with AI. Fast.",
      "subhead": "Great Question is the all-in-one UX research platform used by 300+ teams to recruit participants, run studies, and turn insights into product decisions. Start free.",
      "from": "2026-01-19T04:41:33.000Z",
      "to": "2026-07-22T08:58:08.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260722085808/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-01-19T04:41:33.000Z",
          "to": "2026-07-22T08:58:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Talk to your customers this week.",
          "subhead": "Great Question is the all-in-one UX research platform used by 300+ teams to recruit participants, run studies, and turn insights into product decisions.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://www.greatquestion.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Talk to your customers this week.",
      "subhead": "Great Question is the all-in-one UX research platform used by 300+ teams to recruit participants, run studies, and turn insights into product decisions.",
      "from": "2026-11-06T17:14:39.500Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 1,
      "evidence": "https://www.greatquestion.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:14:39.500Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c485f9cdc213cc962b823c394b130f736402ef3096edd107b53bad15e34f13f5:796f239d8257a96f6087ccd9f1a4c17aaa2b59605473b1a2458b85fad7e0cee9:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20201120203845/https://www.greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-11-20T20:38:45.000Z",
        "to": "2021-02-09T16:18:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20210209161859/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 2,
      "id": "page-796f239d8257a96f6087ccd9f1a4c17aaa2b59605473b1a2458b85fad7e0cee9:55cba89bbbde0b43945d557e2f282ecc2019038f00613c80c186b32c23e9816f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210209161859/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-02-09T16:18:59.000Z",
        "to": "2022-01-26T13:19:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126131943/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-796f239d8257a96f6087ccd9f1a4c17aaa2b59605473b1a2458b85fad7e0cee9:55cba89bbbde0b43945d557e2f282ecc2019038f00613c80c186b32c23e9816f:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20210209161859/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2021-02-09T16:18:59.000Z",
        "to": "2022-01-26T13:19:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126131943/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-796f239d8257a96f6087ccd9f1a4c17aaa2b59605473b1a2458b85fad7e0cee9:55cba89bbbde0b43945d557e2f282ecc2019038f00613c80c186b32c23e9816f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210209161859/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-02-09T16:18:59.000Z",
        "to": "2022-01-26T13:19:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126131943/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-55cba89bbbde0b43945d557e2f282ecc2019038f00613c80c186b32c23e9816f:42b53dc30441f765669160abe0549ffb1b514e12a64356b1574b3bc0e9778691:customers_added:aff15a9cd7c986dc",
      "before_evidence": "https://web.archive.org/web/20220126131943/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Auth0, Brex, Honeybook, O'Reilly, Contentfly, Rev.com, Designer, small research team and 4 more.",
      "between": {
        "from": "2022-01-26T13:19:43.000Z",
        "to": "2022-07-15T14:59:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-55cba89bbbde0b43945d557e2f282ecc2019038f00613c80c186b32c23e9816f:42b53dc30441f765669160abe0549ffb1b514e12a64356b1574b3bc0e9778691:headline:78f4d6c45b35ae81",
      "before_evidence": "https://web.archive.org/web/20220126131943/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Customer research shouldn't be this easy” to “Best all-in-one customer research platform”.",
      "between": {
        "from": "2022-01-26T13:19:43.000Z",
        "to": "2022-07-15T14:59:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-42b53dc30441f765669160abe0549ffb1b514e12a64356b1574b3bc0e9778691:3adf1d9343d6a87152ff54cccb73de52c59c5bee96588dc5d2d2b5f6bfb17fc9:customers_added:0d7af1cc77545f69",
      "before_evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Draft, Chipper Cash, DonorDrive, Totally Money, Viator, Betfair, Opal, Cashrewards and 8 more.",
      "between": {
        "from": "2022-07-15T14:59:29.000Z",
        "to": "2023-01-12T12:04:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-42b53dc30441f765669160abe0549ffb1b514e12a64356b1574b3bc0e9778691:3adf1d9343d6a87152ff54cccb73de52c59c5bee96588dc5d2d2b5f6bfb17fc9:headline:0b91b7403c49ab3f",
      "before_evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Best all-in-one customer research platform” to “For people who do research”.",
      "between": {
        "from": "2022-07-15T14:59:29.000Z",
        "to": "2023-01-12T12:04:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-42b53dc30441f765669160abe0549ffb1b514e12a64356b1574b3bc0e9778691:3adf1d9343d6a87152ff54cccb73de52c59c5bee96588dc5d2d2b5f6bfb17fc9:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220715145929/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-07-15T14:59:29.000Z",
        "to": "2023-01-12T12:04:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 10,
      "id": "page-3adf1d9343d6a87152ff54cccb73de52c59c5bee96588dc5d2d2b5f6bfb17fc9:6dd56a0d8f631417588c747c9940cb73827c9523b301bb9635c0273c8022bf90:customers_added:e24514810e12f75e",
      "before_evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Customer : Canva, Customer : Brex, Customer : Drift, Customer : Clever, Customer : auth0 and Customer : Nutrisense.",
      "between": {
        "from": "2023-01-12T12:04:14.000Z",
        "to": "2024-02-13T12:17:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240213121725/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-3adf1d9343d6a87152ff54cccb73de52c59c5bee96588dc5d2d2b5f6bfb17fc9:6dd56a0d8f631417588c747c9940cb73827c9523b301bb9635c0273c8022bf90:headline:4e9c678c7bb4ce09",
      "before_evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “For people who do research” to “The home of UX research”.",
      "between": {
        "from": "2023-01-12T12:04:14.000Z",
        "to": "2024-02-13T12:17:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240213121725/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-3adf1d9343d6a87152ff54cccb73de52c59c5bee96588dc5d2d2b5f6bfb17fc9:6dd56a0d8f631417588c747c9940cb73827c9523b301bb9635c0273c8022bf90:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20230112120414/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2023-01-12T12:04:14.000Z",
        "to": "2024-02-13T12:17:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240213121725/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 13,
      "id": "page-6dd56a0d8f631417588c747c9940cb73827c9523b301bb9635c0273c8022bf90:26e5d76d2fbb2bff30961c2e514c87cf562283e4e6f41f2f650d3dd09620f6a2:headline:1a2b75704e0b1176",
      "before_evidence": "https://web.archive.org/web/20240213121725/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The home of UX research” to “The all-in-one UX research platform”.",
      "between": {
        "from": "2024-02-13T12:17:25.000Z",
        "to": "2024-07-05T18:01:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705180154/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-6935cdf3f083c897689b09edc2aeaf987e78b834cc3fef7771df92ae77abf3c5:c6ad039c8645e67dca58c8221fa0cf82e6656bfc2da52adb59f6a771598c70d0:headline:e8ed90d1f836fa28",
      "before_evidence": "https://web.archive.org/web/20250108231334/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The all-in-one UX research platform built for the enterprise” to “Empower teams to do great research”.",
      "between": {
        "from": "2025-01-08T23:13:34.000Z",
        "to": "2026-01-19T04:41:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260119044133/https://greatquestion.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 15,
      "id": "page-cb21505da905c7119acde1bb43d558d3d00e60940492cfd38ae7fc5c35d8382c:b204b6bf1c78b35013ffbd076ebb21a224eaddbb9517f3c50977d4f4a090bc5e:headline:22fd4db7779549ea",
      "before_evidence": "https://web.archive.org/web/20260722085808/https://greatquestion.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empower teams to do great research, with AI. Fast.” to “Talk to your customers this week.”.",
      "between": {
        "from": "2026-07-22T08:58:08.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://www.greatquestion.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Great Question” company record, https://startuphistory.org/c/greatquestion.co"
}