{
  "company": {
    "name": "GrazeMate (YC W26)",
    "website": "https://grazemate.com/",
    "record": "https://startuphistory.org/c/grazemate.com"
  },
  "status": null,
  "history_since": "2025-01-29T22:17:33.000Z",
  "baseline": {
    "snapshot_id": "16b1b0d5bc9219a92e29cc09ed5969ecd9f6bf44796140d5ce13a829c7a5bc35",
    "observed_at": "2025-01-29T22:17:33.000Z",
    "headline": "A New Age Of Cattle Mustering.",
    "description": null,
    "evidence": "https://web.archive.org/web/20250129221733/https://grazemate.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-10-02T09:13:37.000Z",
      "variants": [
        {
          "headline": "A New Age Of Cattle Mustering.",
          "subhead": null,
          "observed_at": "2025-01-29T22:17:33.000Z",
          "evidence": "https://web.archive.org/web/20250129221733/https://grazemate.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A New Age Of Cattle Mustering.",
          "subhead": null,
          "observed_at": "2025-10-02T09:13:37.000Z",
          "evidence": "https://web.archive.org/web/20251002091337/https://grazemate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A New Age Of Cattle Mustering.",
      "subhead": null,
      "from": "2025-01-29T22:17:33.000Z",
      "to": "2025-10-02T09:13:37.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20251002091337/https://grazemate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-29T22:17:33.000Z",
          "to": "2025-10-02T09:13:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-22T19:02:40.000Z",
      "variants": [
        {
          "headline": "Other Questions? Get in touch!",
          "subhead": null,
          "observed_at": "2026-01-22T19:02:40.000Z",
          "evidence": "https://web.archive.org/web/20260122190240/https://grazemate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Other Questions? Get in touch!",
      "subhead": null,
      "from": "2026-01-22T19:02:40.000Z",
      "to": "2026-01-22T19:02:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260122190240/https://grazemate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-22T19:02:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Precision grazing, on autopilot.",
          "subhead": "Brumby is the drone-powered toolkit for precision grazing. Move your cattle, measure your pasture, and check your country every day — from one app.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://brumby.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Precision grazing, on autopilot.",
      "subhead": "Brumby is the drone-powered toolkit for precision grazing. Move your cattle, measure your pasture, and check your country every day — from one app.",
      "from": "2026-11-06T17:14:39.500Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 1,
      "evidence": "https://brumby.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:14:39.500Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7850adc13e9aca9edc2b85c6ac4d4183b73929b8612885f29715d558360b862c:eee41ac856eba33c57ab218343557e914cc5f8fc7624a17851d578bd6402ca60:headline:7ef359e619973772",
      "before_evidence": "https://web.archive.org/web/20251002091337/https://grazemate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A New Age Of Cattle Mustering.” to “Other Questions? Get in touch!”.",
      "between": {
        "from": "2025-10-02T09:13:37.000Z",
        "to": "2026-01-22T19:02:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260122190240/https://grazemate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-eee41ac856eba33c57ab218343557e914cc5f8fc7624a17851d578bd6402ca60:36eab1f90b32ca41d79b1d991b2b9146a1e1d3b47a8e125572d0d5d8ff1e794a:headline:0daaabe6fe649564",
      "before_evidence": "https://web.archive.org/web/20260122190240/https://grazemate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Other Questions? Get in touch!” to “Precision grazing, on autopilot.”.",
      "between": {
        "from": "2026-01-22T19:02:40.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://brumby.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-eee41ac856eba33c57ab218343557e914cc5f8fc7624a17851d578bd6402ca60:36eab1f90b32ca41d79b1d991b2b9146a1e1d3b47a8e125572d0d5d8ff1e794a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260122190240/https://grazemate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-22T19:02:40.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "evidence": "https://brumby.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "GrazeMate now emphasizes precision grazing on autopilot",
    "summary": "GrazeMate (YC W26) now leads its homepage with precision grazing-focused messaging and has added a careers page. The company previously used cattle mustering-focused language.",
    "points": [
      {
        "text": "Between October 2025 and January 2026, GrazeMate (YC W26) changed its homepage headline from “A New Age Of Cattle Mustering.” to “Other Questions? Get in touch!”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2026 and November 2026, GrazeMate (YC W26) changed its homepage headline from “Other Questions? Get in touch!” to “Precision grazing, on autopilot.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2026 and November 2026, GrazeMate (YC W26) added a careers page on its website.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The updated homepage headline “Precision grazing, on autopilot.” between January 2026 and November 2026 suggests positioning around automated precision grazing offerings.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:58:32.261Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “GrazeMate (YC W26)” company record, https://startuphistory.org/c/grazemate.com"
}