{
  "company": {
    "name": "Gravwell",
    "website": "https://gravwell.io/",
    "record": "https://startuphistory.org/c/gravwell.io"
  },
  "status": null,
  "history_since": "2017-12-18T10:11:44.000Z",
  "baseline": {
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    "observed_at": "2017-12-18T10:11:44.000Z",
    "headline": null,
    "description": "Gravwell is a data analytics startup focusing on correlation of enterprise text, network, video, and log data that scales for affordable data retention",
    "evidence": "https://web.archive.org/web/20171218101144/https://www.gravwell.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:14:39.500Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-21T15:13:25.000Z",
      "variants": [
        {
          "headline": "Ingest Everything. Any Data Rate. One Predictable Cost.",
          "subhead": "Gravwell is an all-you-can-ingest data fusion analytics platform that enables complete context and root cause analytics for security and business data.",
          "observed_at": "2019-07-17T18:28:25.000Z",
          "evidence": "https://web.archive.org/web/20190717182825/https://www.gravwell.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ingest Everything. Any Data Rate. One Predictable Cost.",
          "subhead": "Gravwell is an all-you-can-ingest data fusion analytics platform that enables complete context and root cause analytics for security and business data.",
          "observed_at": "2020-07-21T15:13:25.000Z",
          "evidence": "https://web.archive.org/web/20200721151325/https://www.gravwell.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ingest Everything. Any Data Rate. One Predictable Cost.",
      "subhead": "Gravwell is an all-you-can-ingest data fusion analytics platform that enables complete context and root cause analytics for security and business data.",
      "from": "2019-07-17T18:28:25.000Z",
      "to": "2020-07-21T15:13:25.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200721151325/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-17T18:28:25.000Z",
          "to": "2020-07-21T15:13:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-10-03T23:23:48.000Z",
      "variants": [
        {
          "headline": "A data platform with no limits.",
          "subhead": "Gravwell is an enterprise data fusion and analytics platform that empowers teams to ingest everything and investigate anything — all without limits. Find out how you can own your orbit.",
          "observed_at": "2023-10-03T23:23:48.000Z",
          "evidence": "https://web.archive.org/web/20231003232348/https://www.gravwell.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A data platform with no limits.",
      "subhead": "Gravwell is an enterprise data fusion and analytics platform that empowers teams to ingest everything and investigate anything — all without limits. Find out how you can own your orbit.",
      "from": "2023-10-03T23:23:48.000Z",
      "to": "2023-10-03T23:23:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231003232348/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-10-03T23:23:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-08T13:32:05.000Z",
      "variants": [
        {
          "headline": "YOUR UNIFIED OBSERVABILITY AND ANALYSIS PLATFORM",
          "subhead": "Gravwell is an enterprise data fusion and analytics platform that empowers teams to ingest everything and investigate anything — all without limits. Find out how you can own your orbit.",
          "observed_at": "2025-07-08T13:32:05.000Z",
          "evidence": "https://web.archive.org/web/20250708133205/https://www.gravwell.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "YOUR UNIFIED OBSERVABILITY AND ANALYSIS PLATFORM",
      "subhead": "Gravwell is an enterprise data fusion and analytics platform that empowers teams to ingest everything and investigate anything — all without limits. Find out how you can own your orbit.",
      "from": "2025-07-08T13:32:05.000Z",
      "to": "2025-07-08T13:32:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708133205/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T13:32:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Security Data Platform",
          "subhead": "Gravwell Home Page",
          "observed_at": "2026-07-04T22:27:02.000Z",
          "evidence": "https://web.archive.org/web/20260704222702/https://www.gravwell.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Security Data Platform",
          "subhead": "Switching from Splunk? Gravwell’s security data platform ingests any log source, uses 40% less compute, and never charges more for more data.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://www.gravwell.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Security Data Platform",
      "subhead": "Switching from Splunk? Gravwell’s security data platform ingests any log source, uses 40% less compute, and never charges more for more data.",
      "from": "2026-07-04T22:27:02.000Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 2,
      "evidence": "https://www.gravwell.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-04T22:27:02.000Z",
          "to": "2026-11-06T17:14:39.500Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-44a777ff8401adbda233860b7a1d0a366d91f77ac2c78a3b203a8300673b96ef:979cd44952f36fd541447e11e0d0b1bc17f8e7f74e85c17c5f2ba6de0edcef19:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20171218101144/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-12-18T10:11:44.000Z",
        "to": "2018-07-06T18:38:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20180706183805/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-979cd44952f36fd541447e11e0d0b1bc17f8e7f74e85c17c5f2ba6de0edcef19:fecf2685ab94e33c605cf7e0eebd7a474b4df37b96bc2ece055be0163fb770a1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180706183805/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-07-06T18:38:05.000Z",
        "to": "2019-07-17T18:28:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20190717182825/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-dd265015c1007a50fe8a15a984e1151094214d0161de1546de5987e698c5737e:fa791f9f5c7d3ba0ec6db53a1654f231c66ef4df06410ffed6291da3a7d5d343:headline:a25e4ec035e3cc35",
      "before_evidence": "https://web.archive.org/web/20200721151325/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ingest Everything. Any Data Rate. One Predictable Cost.” to “All Data.”.",
      "between": {
        "from": "2020-07-21T15:13:25.000Z",
        "to": "2021-08-04T15:19:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20210804151953/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-dd265015c1007a50fe8a15a984e1151094214d0161de1546de5987e698c5737e:fa791f9f5c7d3ba0ec6db53a1654f231c66ef4df06410ffed6291da3a7d5d343:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200721151325/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-21T15:13:25.000Z",
        "to": "2021-08-04T15:19:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20210804151953/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-07a86e02ddec146e9f7f129d4b7b945eb6d16ef32a8b72e1f5bcf3958ceb094f:716b0e6698351365721558db43dbcd93a1daf57c4fbb91da5832d6afcea0a722:headline:eb6630fcfb7b3aaf",
      "before_evidence": "https://web.archive.org/web/20220704145735/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All Data.” to “A data platform with no limits.”.",
      "between": {
        "from": "2022-07-04T14:57:35.000Z",
        "to": "2023-10-03T23:23:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20231003232348/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-716b0e6698351365721558db43dbcd93a1daf57c4fbb91da5832d6afcea0a722:eef541bd27f5fb664de87ad4788cd128ac07f101a256d73f48612b1e5f9893d0:headline:353ef520f4f639c0",
      "before_evidence": "https://web.archive.org/web/20231003232348/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A data platform with no limits.” to “YOUR UNIFIED OBSERVABILITY AND ANALYSIS PLATFORM”.",
      "between": {
        "from": "2023-10-03T23:23:48.000Z",
        "to": "2025-07-08T13:32:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708133205/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-eef541bd27f5fb664de87ad4788cd128ac07f101a256d73f48612b1e5f9893d0:cd4eed776706c8cf8e9e1bb07f3787400fa25ee83c8053d059469630321de730:headline:cb7330e3363fe5e0",
      "before_evidence": "https://web.archive.org/web/20250708133205/https://www.gravwell.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “YOUR UNIFIED OBSERVABILITY AND ANALYSIS PLATFORM” to “Security Data Platform”.",
      "between": {
        "from": "2025-07-08T13:32:05.000Z",
        "to": "2026-07-04T22:27:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20260704222702/https://www.gravwell.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Gravwell now presenting itself as a “Security Data Platform”",
    "summary": "Gravwell has evolved its homepage messaging multiple times, most recently emphasizing a “Security Data Platform.” Earlier changes added pricing information and a free sign-up or trial option.",
    "points": [
      {
        "text": "Between July 2025 and July 2026, Gravwell changed its homepage headline from “YOUR UNIFIED OBSERVABILITY AND ANALYSIS PLATFORM” to “Security Data Platform”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between October 2023 and July 2025, Gravwell changed its homepage headline from “A data platform with no limits.” to “YOUR UNIFIED OBSERVABILITY AND ANALYSIS PLATFORM”.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2020 and August 2021, Gravwell added a free sign-up or free trial and changed its homepage headline from “Ingest Everything. Any Data Rate. One Predictable Cost.” to “All Data.”.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2018 and July 2019, Gravwell added a pricing page, and between December 2017 and July 2018 it added a careers page.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:52:46.161Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gravwell” company record, https://startuphistory.org/c/gravwell.io"
}