{
  "company": {
    "name": "Gravel AI",
    "website": "https://gravelai.com/",
    "record": "https://startuphistory.org/c/gravelai.com"
  },
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    "description": "Gravel is a data company in the skincare industry. We collect data on beaty products from product features, brands, new product launches, product retirements, out-of-stock-status, on-sale status and i",
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    "basis": "first_observation",
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  },
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  "last_checked": null,
  "live_status": "js_only",
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        {
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    },
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      "variants": [
        {
          "headline": "Track commercial success of any cosmetic ingredient",
          "subhead": "Gravel AI makes ingredient research easy and accessible for everyone. Our research platform provides data and market trends that decision makers can trust, understand and act upon to grow their busine",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2025-02-26T10:37:02.000Z",
      "variants": [
        {
          "headline": "Chemical Demand Intelligence Platform",
          "subhead": "Gravel AI makes ingredient research easy and accessible for everyone. Our research platform provides data and market trends that decision makers can trust, understand and act upon to grow their busine",
          "observed_at": "2023-03-28T14:24:26.000Z",
          "evidence": "https://web.archive.org/web/20230328142426/https://gravelai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Personal Care Ingredient Supply and Demand Intelligence Platform",
          "subhead": "Gravel AI makes ingredient research easy and accessible for everyone. Our research platform provides data and market trends that decision makers can trust, understand and act upon to grow their busine",
          "observed_at": "2023-09-26T08:30:42.000Z",
          "evidence": "https://web.archive.org/web/20230926083042/https://gravelai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Personal Care Ingredient & Industry Intelligence",
          "subhead": "Gravel: The fastest and easiest way to find out the next opportunities at ingredient level, ahead of the competition.",
          "observed_at": "2024-07-12T06:03:20.000Z",
          "evidence": "https://web.archive.org/web/20240712060320/https://gravelai.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Personal Care Ingredient & Industry Intelligence",
          "subhead": "Gravel: The fastest and easiest way to find out the next opportunities at ingredient level, ahead of the competition.",
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          "evidence": "https://web.archive.org/web/20250226103702/https://gravelai.com/",
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      "from": "2023-03-28T14:24:26.000Z",
      "to": "2025-02-26T10:37:02.000Z",
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      "evidence": "https://web.archive.org/web/20250226103702/https://gravelai.com/",
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          "to": "2025-02-26T10:37:02.000Z"
        }
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “New Product Search Engine. AI-powered.” to “Track commercial success of any cosmetic ingredient”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2022-03-09T03:25:24.000Z",
        "to": "2022-12-06T04:48:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20221206044827/https://gravelai.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-34e3d3709dc7f303c6b730a825038d2dd6120a6bac4d7cb4e731f70a9bb702ca:2aa9f3f094ef87eb3ad8c5f789966e1938cefc21b48257f1dcdbf00fc4db5f91:headline:9f0c0fb3946af60d",
      "before_evidence": "https://web.archive.org/web/20221206044827/https://gravelai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Track commercial success of any cosmetic ingredient” to “Chemical Demand Intelligence Platform”.",
      "between": {
        "from": "2022-12-06T04:48:27.000Z",
        "to": "2023-03-28T14:24:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230328142426/https://gravelai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-2aa9f3f094ef87eb3ad8c5f789966e1938cefc21b48257f1dcdbf00fc4db5f91:0d89edfbb8eae314d331ed163e613a5fd09cdff13ba9e321b1d09f6e9f848820:headline:a6ad0f14fa14e767",
      "before_evidence": "https://web.archive.org/web/20230328142426/https://gravelai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Chemical Demand Intelligence Platform” to “Personal Care Ingredient Supply and Demand Intelligence Platform”.",
      "between": {
        "from": "2023-03-28T14:24:26.000Z",
        "to": "2023-09-26T08:30:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926083042/https://gravelai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-426e3307206a101ac63bded4f33b30da2a0cf30478a7a20ff7a6d174037e7f3f:5fe350857462332b69456accedab13ad909892708b2558dc03e7167e479f5d4d:logos:24942cac5c99ecee",
      "before_evidence": "https://web.archive.org/web/20240712060320/https://gravelai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: TRI K With Tagline.",
      "between": {
        "from": "2024-07-12T06:03:20.000Z",
        "to": "2025-02-26T10:37:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250226103702/https://gravelai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "EDITED",
      "record": "https://startuphistory.org/c/edited.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both offer AI-powered market intelligence platforms to brands, focused on product trends and opportunities."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gravel AI” company record, https://startuphistory.org/c/gravelai.com"
}