{
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    "website": "https://graphite.dev/",
    "record": "https://startuphistory.org/c/graphite.dev"
  },
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  "baseline": {
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  "last_checked": "2026-11-06T17:14:39.500Z",
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      "headline": "Meet Graphite: Fast, simple code review",
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      "variants": [
        {
          "headline": "Never wait for a code review again.",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Never wait for a code review again.",
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        }
      ],
      "headline": "Never wait for a code review again.",
      "subhead": "Developers use Graphite to create smaller pull requests, stay unblocked, and ship faster. Built for stacking, integrated with GitHub & VS Code.",
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      "captures": 2,
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        }
      },
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    },
    {
      "quote_observed_at": "2025-01-03T04:23:23.000Z",
      "variants": [
        {
          "headline": "The AI-powered pull request toolchain",
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      ],
      "headline": "The AI-powered pull request toolchain",
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      "to": "2025-01-03T04:23:23.000Z",
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      "evidence": "https://web.archive.org/web/20250103042323/https://graphite.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2026-11-06T17:14:39.500Z",
      "variants": [
        {
          "headline": "Code review for the age of AI",
          "subhead": "Graphite helps teams on GitHub deliver higher quality software, faster.",
          "observed_at": "2025-07-04T13:58:39.000Z",
          "evidence": "https://web.archive.org/web/20250704135839/https://graphite.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The next generation of code review.",
          "subhead": "Graphite helps teams on GitHub deliver higher quality software, faster.",
          "observed_at": "2026-11-06T17:14:39.500Z",
          "evidence": "https://graphite.com/",
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      "headline": "The next generation of code review.",
      "subhead": "Graphite helps teams on GitHub deliver higher quality software, faster.",
      "from": "2025-07-04T13:58:39.000Z",
      "to": "2026-11-06T17:14:39.500Z",
      "captures": 2,
      "evidence": "https://graphite.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T17:14:39.500Z"
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      "n": 1,
      "id": "page-9f9353c127737ed6101cb96a0e2b47cfdf6b3a0bf4b18f6eafb2fa66e41bfeb0:029a58eb8087874f21d2cdc504211eae27f24b0711f5b4a855e98251e817cecd:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230127104426/https://graphite.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-27T10:44:26.000Z",
        "to": "2023-07-10T14:43:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20230710144350/https://graphite.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-029a58eb8087874f21d2cdc504211eae27f24b0711f5b4a855e98251e817cecd:18ba413e4976bdec825eeeeca58e2d2046813e2a890554c0497cabbf9db936f8:headline:f037f9c6668611a3",
      "before_evidence": "https://web.archive.org/web/20230710144350/https://graphite.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Meet Graphite: Fast, simple code review” to “Never wait for a code review again.”.",
      "between": {
        "from": "2023-07-10T14:43:50.000Z",
        "to": "2024-01-01T15:54:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101155424/https://graphite.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-029a58eb8087874f21d2cdc504211eae27f24b0711f5b4a855e98251e817cecd:18ba413e4976bdec825eeeeca58e2d2046813e2a890554c0497cabbf9db936f8:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230710144350/https://graphite.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-10T14:43:50.000Z",
        "to": "2024-01-01T15:54:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101155424/https://graphite.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "classifier-333d1a83da898a620c7c4fd2b642d185718f6a725dd9a922461562ad93d9bdf4:e37d4f44d23b6103629411fda1a39926e688fb19ff07bbe24a4d8f7b7efc4b99:repositioning",
      "before_evidence": "https://web.archive.org/web/20240703114740/https://graphite.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Never wait for a code review again.” to “The AI-powered pull request toolchain”.",
      "between": {
        "from": "2024-07-03T11:47:40.000Z",
        "to": "2025-01-03T04:23:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103042323/https://graphite.dev/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-e37d4f44d23b6103629411fda1a39926e688fb19ff07bbe24a4d8f7b7efc4b99:fe084f3ecceab4361f348133edf1bbf635175447ea9fbb483e5d2d9810debcf7:headline:6011cc801832f6ef",
      "before_evidence": "https://web.archive.org/web/20250103042323/https://graphite.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI-powered pull request toolchain” to “Code review for the age of AI”.",
      "between": {
        "from": "2025-01-03T04:23:23.000Z",
        "to": "2025-07-04T13:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704135839/https://graphite.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Graphite updates positioning around code review and AI",
    "summary": "Graphite’s website has added pricing and free sign-up options and changed its homepage headlines multiple times, including new language around AI and pull requests.",
    "points": [
      {
        "text": "Between January 2023 and July 2023, Graphite added a pricing page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2023 and January 2024, Graphite changed its homepage headline from “Meet Graphite: Fast, simple code review” to “Never wait for a code review again.” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between July 2024 and January 2025, a classifier read Graphite’s homepage headline change to “The AI-powered pull request toolchain” as a repositioning.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between January 2025 and July 2025, Graphite changed its homepage headline to “Code review for the age of AI”, which may indicate a focus on AI in how it describes its code review offering.",
        "kind": "interpretation",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T16:00:43.696Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Graphite” company record, https://startuphistory.org/c/graphite.dev"
}