{
  "company": {
    "name": "Grafana Labs",
    "website": "https://grafana.com/",
    "record": "https://startuphistory.org/c/grafana.com"
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    "headline": "Grafana.com",
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          "headline": "Grafana.com",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Grafana.com - Ready For Development",
          "subhead": null,
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      "headline": "Grafana.com - Ready For Development",
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    {
      "quote_observed_at": "2019-01-02T22:27:31.000Z",
      "variants": [
        {
          "headline": "The open platform for beautiful analytics and monitoring",
          "subhead": "Data visualization & Monitoring with support for Graphite, InfluxDB, Prometheus, Elasticsearch and many more databases",
          "observed_at": "2018-01-03T00:03:25.000Z",
          "evidence": "https://web.archive.org/web/20180103000325/https://grafana.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The open platform for beautiful analytics and monitoring",
          "subhead": "Data visualization & Monitoring with support for Graphite, InfluxDB, Prometheus, Elasticsearch and many more databases",
          "observed_at": "2019-01-02T22:27:31.000Z",
          "evidence": "https://web.archive.org/web/20190102222731/https://grafana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The open platform for beautiful analytics and monitoring",
      "subhead": "Data visualization & Monitoring with support for Graphite, InfluxDB, Prometheus, Elasticsearch and many more databases",
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      "captures": 2,
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      "evidence_kind": "internet_archive",
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        }
      },
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          "subhead": "Grafana is the open source analytics & monitoring solution for every database.",
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          "evidence": "https://web.archive.org/web/20200701030644/https://grafana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Grafana 7.0 is here",
      "subhead": "Grafana is the open source analytics & monitoring solution for every database.",
      "from": "2020-07-01T03:06:44.000Z",
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      "captures": 1,
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      "seen": {
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    {
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        {
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your observability wherever you need it",
      "subhead": "Grafana is the open source analytics & monitoring solution for every database.",
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      "to": "2021-07-02T07:54:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210702075444/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-02T07:54:44.000Z"
      },
      "current": false
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    {
      "quote_observed_at": "2025-07-01T13:47:04.000Z",
      "variants": [
        {
          "headline": "Ask Grot",
          "subhead": "Grafana is the open source analytics & monitoring solution for every database.",
          "observed_at": "2025-07-01T13:47:04.000Z",
          "evidence": "https://web.archive.org/web/20250701134704/https://grafana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ask Grot",
      "subhead": "Grafana is the open source analytics & monitoring solution for every database.",
      "from": "2025-07-01T13:47:04.000Z",
      "to": "2025-07-01T13:47:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250701134704/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
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    {
      "quote_observed_at": "2026-07-02T04:03:03.000Z",
      "variants": [
        {
          "headline": "Full-stack observability with actually useful AI",
          "subhead": "Avoid lock-in and ensure reliability with Grafana Cloud. The AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.",
          "observed_at": "2026-07-02T04:03:03.000Z",
          "evidence": "https://web.archive.org/web/20260702040303/https://grafana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Full-stack observability with actually useful AI",
      "subhead": "Avoid lock-in and ensure reliability with Grafana Cloud. The AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.",
      "from": "2026-07-02T04:03:03.000Z",
      "to": "2026-07-02T04:03:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260702040303/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-02T04:03:03.000Z"
      },
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    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "AI for observability. Observability for AI. One platform for both.",
          "subhead": "Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://grafana.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI for observability. Observability for AI. One platform for both.",
      "subhead": "Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.",
      "from": "2026-11-06T17:13:23.485Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 1,
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      "evidence_kind": "live_capture",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-08-01T17:50:48.000Z",
        "to": "2018-01-03T00:03:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20180103000325/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20150801175048/http://grafana.com/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-08-01T17:50:48.000Z",
        "to": "2018-01-03T00:03:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20180103000325/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-a8f49dcb1c5cb6b8b748bab919a5046657ab68e4b919cc19b66ed543b4eaf6a3:ba06ef58a7d95d697bfc5ccfa3d0c30f89f816f831e882bee782954c9162b0f9:customers_added:6f26afd9d991df6f",
      "before_evidence": "https://web.archive.org/web/20180103000325/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Grafana Cloud and Grafana Enterprise.",
      "between": {
        "from": "2018-01-03T00:03:25.000Z",
        "to": "2019-01-02T22:27:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102222731/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-ba06ef58a7d95d697bfc5ccfa3d0c30f89f816f831e882bee782954c9162b0f9:1262aeec9d90b9e37ece1fe0f8b0087c8d161770e04cf9a352f74f9e209f819f:headline:f4b3c1ca49f91d36",
      "before_evidence": "https://web.archive.org/web/20190102222731/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The open platform for beautiful analytics and monitoring” to “Grafana 7.0 is here”.",
      "between": {
        "from": "2019-01-02T22:27:31.000Z",
        "to": "2020-07-01T03:06:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701030644/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-1262aeec9d90b9e37ece1fe0f8b0087c8d161770e04cf9a352f74f9e209f819f:f1e8883a11c63c8fbb5e2f94f6c7a6f2db18b8feddb6a7f6c09c196a8661c640:headline:ac4d58dfa6a1b446",
      "before_evidence": "https://web.archive.org/web/20200701030644/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Grafana 7.0 is here” to “Your observability wherever you need it”.",
      "between": {
        "from": "2020-07-01T03:06:44.000Z",
        "to": "2021-07-02T07:54:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20210702075444/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-f1e8883a11c63c8fbb5e2f94f6c7a6f2db18b8feddb6a7f6c09c196a8661c640:f4b437d485db1a0a64a2b933467f37162c427e44729ea06ef02589792980fb24:headline:1cc8f3715916fb23",
      "before_evidence": "https://web.archive.org/web/20210702075444/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your observability wherever you need it” to “Your stack”.",
      "between": {
        "from": "2021-07-02T07:54:44.000Z",
        "to": "2023-01-01T08:38:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101083800/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-f1e8883a11c63c8fbb5e2f94f6c7a6f2db18b8feddb6a7f6c09c196a8661c640:f4b437d485db1a0a64a2b933467f37162c427e44729ea06ef02589792980fb24:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210702075444/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-02T07:54:44.000Z",
        "to": "2023-01-01T08:38:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101083800/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 8,
      "id": "page-f1e8883a11c63c8fbb5e2f94f6c7a6f2db18b8feddb6a7f6c09c196a8661c640:f4b437d485db1a0a64a2b933467f37162c427e44729ea06ef02589792980fb24:traction:e971e94a4169b814",
      "before_evidence": "https://web.archive.org/web/20210702075444/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10M+ Users” on its homepage (was “3 users”).",
      "between": {
        "from": "2021-07-02T07:54:44.000Z",
        "to": "2023-01-01T08:38:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101083800/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-f4b437d485db1a0a64a2b933467f37162c427e44729ea06ef02589792980fb24:38d3148a9925d5c59168e80037161dc46277a0b62967ac5b2e029cdb2f99e765:logos:7c391908ab0af1b0",
      "before_evidence": "https://web.archive.org/web/20230101083800/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Grafana Stack - sweater.",
      "between": {
        "from": "2023-01-01T08:38:00.000Z",
        "to": "2024-01-01T02:47:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101024705/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-38d3148a9925d5c59168e80037161dc46277a0b62967ac5b2e029cdb2f99e765:0a9069b85660c4f4e94f76025f305e0bfdc5b686afb915b7e11cfeda39b8c430:headline:42252ef83f0f16eb",
      "before_evidence": "https://web.archive.org/web/20240101024705/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your stack” to “Ask Grot”.",
      "between": {
        "from": "2024-01-01T02:47:05.000Z",
        "to": "2025-07-01T13:47:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701134704/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-38d3148a9925d5c59168e80037161dc46277a0b62967ac5b2e029cdb2f99e765:0a9069b85660c4f4e94f76025f305e0bfdc5b686afb915b7e11cfeda39b8c430:traction:606a3184a349f9d7",
      "before_evidence": "https://web.archive.org/web/20240101024705/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “25M+ users” on its homepage (was “10M+ Users”).",
      "between": {
        "from": "2024-01-01T02:47:05.000Z",
        "to": "2025-07-01T13:47:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701134704/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 12,
      "id": "page-0a9069b85660c4f4e94f76025f305e0bfdc5b686afb915b7e11cfeda39b8c430:c584d6b610bef7ace8a44b7885115b467f93d19a972fd66b7a8861ce158b6c2b:headline:e3dce1fae0d0a3d8",
      "before_evidence": "https://web.archive.org/web/20250701134704/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ask Grot” to “Full-stack observability with actually useful AI”.",
      "between": {
        "from": "2025-07-01T13:47:04.000Z",
        "to": "2026-07-02T04:03:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702040303/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-0a9069b85660c4f4e94f76025f305e0bfdc5b686afb915b7e11cfeda39b8c430:c584d6b610bef7ace8a44b7885115b467f93d19a972fd66b7a8861ce158b6c2b:compliance:867eb08d6813ea4f",
      "before_evidence": "https://web.archive.org/web/20250701134704/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FEDRAMP and PCI DSS compliance on its homepage.",
      "between": {
        "from": "2025-07-01T13:47:04.000Z",
        "to": "2026-07-02T04:03:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702040303/https://grafana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-fedramp"
    },
    {
      "n": 14,
      "id": "page-c584d6b610bef7ace8a44b7885115b467f93d19a972fd66b7a8861ce158b6c2b:4d2f74d48a4525cb8f9da65efb1a292b20d8911c306df024c5d8f4c61aeb47fe:headline:a821e2d0b913e8bc",
      "before_evidence": "https://web.archive.org/web/20260702040303/https://grafana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Full-stack observability with actually useful AI” to “AI for observability. Observability for AI. One platform for both.”.",
      "between": {
        "from": "2026-07-02T04:03:03.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://grafana.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Grafana Labs” company record, https://startuphistory.org/c/grafana.com"
}