{
  "company": {
    "name": "superscript",
    "website": "https://gosuperscript.com/",
    "record": "https://startuphistory.org/c/gosuperscript.com"
  },
  "status": null,
  "history_since": "2020-08-03T00:54:17.000Z",
  "baseline": {
    "snapshot_id": "70dacd4c9a64a7096ab6124ffd037c924fcafe695ce89d7f06f554716444f95b",
    "observed_at": "2020-08-03T00:54:17.000Z",
    "headline": "With customisable business insurance by monthly subscription.",
    "description": "Digital Risks is now Superscript. Protect the possible, with business insurance that's shaped around you.",
    "evidence": "https://web.archive.org/web/20200803005417/https://gosuperscript.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "£ 5.13 / month",
            "£ 7.58 / month",
            "£ 6.90 / month",
            "£10.08 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "With customisable business insurance by monthly subscription.",
          "subhead": "Digital Risks is now Superscript. Protect the possible, with business insurance that's shaped around you.",
          "observed_at": "2020-08-03T00:54:17.000Z",
          "evidence": "https://web.archive.org/web/20200803005417/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Monthly business insurance shaped around you",
          "subhead": "Customisable business insurance, including public liability, professional indemnity & business contents cover. Buy online, or book a call for bespoke cover.",
          "observed_at": "2021-01-18T19:05:21.000Z",
          "evidence": "https://web.archive.org/web/20210118190521/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance that fits",
          "subhead": "Flexible online cover for small businesses and advised cover for businesses facing complex and emerging risks.",
          "observed_at": "2022-01-15T03:05:11.000Z",
          "evidence": "https://web.archive.org/web/20220115030511/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance that fits",
          "subhead": "Flexible online cover for small businesses and advised cover for businesses facing complex and emerging risks.",
          "observed_at": "2022-07-05T03:30:10.000Z",
          "evidence": "https://web.archive.org/web/20220705033010/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance that fits",
          "subhead": "Flexible online cover for small businesses and advised cover for businesses facing complex and emerging risks.",
          "observed_at": "2023-01-05T11:21:56.000Z",
          "evidence": "https://web.archive.org/web/20230105112156/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance for businesses big, little and bold.",
          "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
          "observed_at": "2024-01-07T01:28:01.000Z",
          "evidence": "https://web.archive.org/web/20240107012801/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance for businesses big, little and bold.",
          "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
          "observed_at": "2024-07-21T16:31:10.000Z",
          "evidence": "https://web.archive.org/web/20240721163110/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance for businesses big, little and bold.",
          "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
          "observed_at": "2025-01-15T22:55:02.000Z",
          "evidence": "https://web.archive.org/web/20250115225502/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance for businesses big, little and bold.",
          "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
          "observed_at": "2026-01-22T06:59:23.000Z",
          "evidence": "https://web.archive.org/web/20260122065923/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance for businesses big, little and bold.",
          "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
          "observed_at": "2026-07-15T07:57:04.000Z",
          "evidence": "https://web.archive.org/web/20260715075704/https://gosuperscript.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insurance for businesses big, little and bold.",
          "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://gosuperscript.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Insurance for businesses big, little and bold.",
      "subhead": "Customised online cover for small businesses and advised cover for businesses facing complex and emerging risks. Get a quote.",
      "from": "2020-08-03T00:54:17.000Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 11,
      "evidence": "https://gosuperscript.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-08-03T00:54:17.000Z",
          "to": "2026-11-06T17:13:23.485Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8f2190e1c6d36db9616f84e4dd05035e53b9047c2a0a0cfc994f5ce33a9233ee:1e6c352c323934a4b851b23cc2c0ee67aea1e7cb686a6cdbf22edf0abeef2d6d:headline:116dc599a1ccd5bf",
      "before_evidence": "https://web.archive.org/web/20210118190521/https://gosuperscript.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Monthly business insurance shaped around you” to “Insurance that fits”.",
      "between": {
        "from": "2021-01-18T19:05:21.000Z",
        "to": "2022-01-15T03:05:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20220115030511/https://gosuperscript.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8f2190e1c6d36db9616f84e4dd05035e53b9047c2a0a0cfc994f5ce33a9233ee:1e6c352c323934a4b851b23cc2c0ee67aea1e7cb686a6cdbf22edf0abeef2d6d:logos:f33fd45f35d61f69",
      "before_evidence": "https://web.archive.org/web/20210118190521/https://gosuperscript.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Vestd.",
      "between": {
        "from": "2021-01-18T19:05:21.000Z",
        "to": "2022-01-15T03:05:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20220115030511/https://gosuperscript.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-9d76f7d7de9b2f2c91a1294f6b80458252121dd0dff29fff5c75c62cf4a8dda2:61a3d481a4122365d45299ab638689adc7d5930c0b297c86b6b35b8f146d1625:headline:2bc29574086b08be",
      "before_evidence": "https://web.archive.org/web/20230105112156/https://gosuperscript.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Insurance that fits” to “Insurance for businesses big, little and bold.”.",
      "between": {
        "from": "2023-01-05T11:21:56.000Z",
        "to": "2024-01-07T01:28:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240107012801/https://gosuperscript.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-88d04995ed43a9a42c5bf5d46dfde3edd7881805104c7e0e32e57944aeb33a51:3a4abb7145dccf5948ecdac1be7bf465a7b67e9364b0e1c153bcd9f89ff92af3:customers_added:95ecb526d03a3e9b",
      "before_evidence": "https://web.archive.org/web/20240721163110/https://gosuperscript.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Covéa.",
      "between": {
        "from": "2024-07-21T16:31:10.000Z",
        "to": "2025-01-15T22:55:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115225502/https://gosuperscript.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-3a4abb7145dccf5948ecdac1be7bf465a7b67e9364b0e1c153bcd9f89ff92af3:9219477967bb1aa22f6997caf448509276ffd57c7166d9b43e01312c559660d4:customers_added:2ebf24a0c63d5e7b",
      "before_evidence": "https://web.archive.org/web/20250115225502/https://gosuperscript.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: MSIG Europe SE and ARAG.",
      "between": {
        "from": "2025-01-15T22:55:02.000Z",
        "to": "2026-01-22T06:59:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260122065923/https://gosuperscript.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-9219477967bb1aa22f6997caf448509276ffd57c7166d9b43e01312c559660d4:c3e7e452a38c71c49fd73230b4ea62f0474db4a85db6b8ec5e688a04a9566db1:customers_added:2af7c37d9bd335f4",
      "before_evidence": "https://web.archive.org/web/20260122065923/https://gosuperscript.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: AIG.",
      "between": {
        "from": "2026-01-22T06:59:23.000Z",
        "to": "2026-07-15T07:57:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715075704/https://gosuperscript.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “superscript” company record, https://startuphistory.org/c/gosuperscript.com"
}