{
  "company": {
    "name": "Goodszilla",
    "website": "https://goodszilla.ca/",
    "record": "https://startuphistory.org/c/goodszilla.ca"
  },
  "status": null,
  "history_since": "2020-10-28T09:09:30.000Z",
  "baseline": {
    "snapshot_id": "12a417a2af2aff44be93f953a6aa582d9fb1c622f21456562cd6bb2bbc82759e",
    "observed_at": "2021-07-12T16:01:19.000Z",
    "headline": "Every Sale Makes a Change",
    "description": null,
    "evidence": "https://web.archive.org/web/20210712160119/https://goodszilla.ca/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-07-12T16:01:19.000Z",
      "variants": [
        {
          "headline": "Every Sale Makes a Change",
          "subhead": null,
          "observed_at": "2021-07-12T16:01:19.000Z",
          "evidence": "https://web.archive.org/web/20210712160119/https://goodszilla.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Every Sale Makes a Change",
      "subhead": null,
      "from": "2021-07-12T16:01:19.000Z",
      "to": "2021-07-12T16:01:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210712160119/https://goodszilla.ca/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-12T16:01:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-09T06:58:19.000Z",
      "variants": [
        {
          "headline": "DIGITAL TOOLS FOR SELLING THAT GIVE BACK",
          "subhead": null,
          "observed_at": "2023-10-02T11:21:30.000Z",
          "evidence": "https://web.archive.org/web/20231002112130/https://goodszilla.ca/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DIGITAL TOOLS FOR SELLING THAT GIVE BACK",
          "subhead": null,
          "observed_at": "2024-01-09T06:58:19.000Z",
          "evidence": "https://web.archive.org/web/20240109065819/https://goodszilla.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "DIGITAL TOOLS FOR SELLING THAT GIVE BACK",
      "subhead": null,
      "from": "2023-10-02T11:21:30.000Z",
      "to": "2024-01-09T06:58:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240109065819/https://goodszilla.ca/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-10-02T11:21:30.000Z",
          "to": "2024-01-09T06:58:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "Empowering brands to make real social impact",
          "subhead": null,
          "observed_at": "2025-01-26T12:21:04.000Z",
          "evidence": "https://web.archive.org/web/20250126122104/https://goodszilla.ca/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering brands to make real social impact",
          "subhead": null,
          "observed_at": "2025-07-11T01:36:44.000Z",
          "evidence": "https://web.archive.org/web/20250711013644/https://goodszilla.ca/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering brands to make real social impact",
          "subhead": null,
          "observed_at": "2026-03-11T07:18:33.000Z",
          "evidence": "https://web.archive.org/web/20260311071833/https://goodszilla.ca/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering brands to make real social impact",
          "subhead": null,
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://goodszilla.ca/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Empowering brands to make real social impact",
      "subhead": null,
      "from": "2025-01-26T12:21:04.000Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 4,
      "evidence": "https://goodszilla.ca/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-26T12:21:04.000Z",
          "to": "2026-11-06T17:13:23.485Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-12a417a2af2aff44be93f953a6aa582d9fb1c622f21456562cd6bb2bbc82759e:1b7ac1eb7217336abb3fe2dd19bc3b20414ae45952bd18db0b89acd8b3923170:repositioning",
      "before_evidence": "https://web.archive.org/web/20210712160119/https://goodszilla.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Every Sale Makes a Change” to “DIGITAL TOOLS FOR SELLING THAT GIVE BACK”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-07-12T16:01:19.000Z",
        "to": "2023-10-02T11:21:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002112130/https://goodszilla.ca/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-1b7ac1eb7217336abb3fe2dd19bc3b20414ae45952bd18db0b89acd8b3923170:03e6be95efe5634f5066316c3028ab305b96c4abe9e035b2a62c50c2686d8b4a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20231002112130/https://goodszilla.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-10-02T11:21:30.000Z",
        "to": "2024-01-09T06:58:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109065819/https://goodszilla.ca/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-03e6be95efe5634f5066316c3028ab305b96c4abe9e035b2a62c50c2686d8b4a:4097d6ddb1b9f97816dd58078f89bfe40deeb172d153b3efc6572f18dab954d4:headline:47def418adbc5b1f",
      "before_evidence": "https://web.archive.org/web/20240109065819/https://goodszilla.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DIGITAL TOOLS FOR SELLING THAT GIVE BACK” to “Empowering brands to make real social impact”.",
      "between": {
        "from": "2024-01-09T06:58:19.000Z",
        "to": "2025-01-26T12:21:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250126122104/https://goodszilla.ca/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Goodszilla” company record, https://startuphistory.org/c/goodszilla.ca"
}