{
  "company": {
    "name": "Goodr",
    "website": "https://goodr.co/",
    "record": "https://startuphistory.org/c/goodr.co"
  },
  "status": null,
  "history_since": "2013-07-30T09:06:20.000Z",
  "baseline": {
    "snapshot_id": "5992c8fb9713c4b0796666320b774048b133ac93a3f4792ad38d337e7c76934f",
    "observed_at": "2016-01-10T01:16:53.000Z",
    "headline": "GOODR – The Good Network",
    "description": "What is it? We serve BIG and small, GLOBAL and local Non-Profit organizations to find new channels for ongoing donation and awareness programs. How does it work?",
    "evidence": "https://web.archive.org/web/20160110011653/http://goodr.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-01-10T01:16:53.000Z",
      "variants": [
        {
          "headline": "GOODR – The Good Network",
          "subhead": "What is it? We serve BIG and small, GLOBAL and local Non-Profit organizations to find new channels for ongoing donation and awareness programs. How does it work?",
          "observed_at": "2016-01-10T01:16:53.000Z",
          "evidence": "https://web.archive.org/web/20160110011653/http://goodr.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GOODR – The Good Network",
      "subhead": "What is it? We serve BIG and small, GLOBAL and local Non-Profit organizations to find new channels for ongoing donation and awareness programs. How does it work?",
      "from": "2016-01-10T01:16:53.000Z",
      "to": "2016-01-10T01:16:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160110011653/http://goodr.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-10T01:16:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-08T01:48:13.000Z",
      "variants": [
        {
          "headline": "We Go Beyond the Pickup!",
          "subhead": "TWO PROBLEMS, ONE SOLUTION! Businesses donate edible surplus food Our app captures waste analytics and IRS tax savings Goodr delivers food donations to communities in need WE MAKE IT EASIER FOR OUR CL",
          "observed_at": "2018-03-17T11:03:40.000Z",
          "evidence": "https://web.archive.org/web/20180317110340/https://goodr.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We Go Beyond the Pickup!",
          "subhead": "Two Problems, The Goodr Solution. Businesses donate surplus food Our app captures waste analytics and IRS tax savings Goodr delivers food donations to communities in need Real time reporting and analy",
          "observed_at": "2019-01-08T01:48:13.000Z",
          "evidence": "https://web.archive.org/web/20190108014813/https://goodr.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We Go Beyond the Pickup!",
      "subhead": "Two Problems, The Goodr Solution. Businesses donate surplus food Our app captures waste analytics and IRS tax savings Goodr delivers food donations to communities in need Real time reporting and analy",
      "from": "2018-03-17T11:03:40.000Z",
      "to": "2019-01-08T01:48:13.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190108014813/https://goodr.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-03-17T11:03:40.000Z",
          "to": "2019-01-08T01:48:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-22T03:18:30.000Z",
      "variants": [
        {
          "headline": "You can’t manage what you don’t measure.",
          "subhead": null,
          "observed_at": "2020-07-08T00:19:32.000Z",
          "evidence": "https://web.archive.org/web/20200708001932/https://www.goodr.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "You can’t manage what you don’t measure.",
          "subhead": null,
          "observed_at": "2021-07-22T03:18:30.000Z",
          "evidence": "https://web.archive.org/web/20210722031830/https://www.goodr.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "You can’t manage what you don’t measure.",
      "subhead": null,
      "from": "2020-07-08T00:19:32.000Z",
      "to": "2021-07-22T03:18:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210722031830/https://www.goodr.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-08T00:19:32.000Z",
          "to": "2021-07-22T03:18:30.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5992c8fb9713c4b0796666320b774048b133ac93a3f4792ad38d337e7c76934f:fe87ffd109f924ce1e34a2d7d015b9592ab4e6e78ca7ac5718f8262ec7b12721:headline:8e58df91f6fd2217",
      "before_evidence": "https://web.archive.org/web/20160110011653/http://goodr.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GOODR – The Good Network” to “We Go Beyond the Pickup!”.",
      "between": {
        "from": "2016-01-10T01:16:53.000Z",
        "to": "2018-03-17T11:03:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20180317110340/https://goodr.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-335db1c25e8b9b3b8fcd60d80d81b829cfc9ef7da0cecd57e00c4c83fabf4451:bf384faa3c6fa1365a27dd1020920adbffdd9bb25baaecd36c9852d2ee4a53fc:headline:184aafd65870c7e7",
      "before_evidence": "https://web.archive.org/web/20190108014813/https://goodr.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We Go Beyond the Pickup!” to “You can’t manage what you don’t measure.”.",
      "between": {
        "from": "2019-01-08T01:48:13.000Z",
        "to": "2020-07-08T00:19:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708001932/https://www.goodr.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-335db1c25e8b9b3b8fcd60d80d81b829cfc9ef7da0cecd57e00c4c83fabf4451:bf384faa3c6fa1365a27dd1020920adbffdd9bb25baaecd36c9852d2ee4a53fc:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190108014813/https://goodr.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-08T01:48:13.000Z",
        "to": "2020-07-08T00:19:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708001932/https://www.goodr.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-0cf420c31f18f8cbe813ac06f017d910d96e7685c4547a921f0431953fad9916:d4d9a990d4b031f2711aea1f4e067b88407e902f7a395326814066a1349ecd96:headline:102482fc59fbb269",
      "before_evidence": "https://web.archive.org/web/20210722031830/https://www.goodr.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “You can’t manage what you don’t measure.” to “Feed more.”.",
      "between": {
        "from": "2021-07-22T03:18:30.000Z",
        "to": "2023-01-04T09:51:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104095130/https://goodr.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Goodr homepage messaging changes and careers page addition",
    "summary": "Goodr has updated its homepage headline multiple times and added a careers page on its website. The company’s messaging has shifted across different themes over time.",
    "points": [
      {
        "text": "Between January 2016 and March 2018, Goodr changed its homepage headline from “GOODR – The Good Network” to “We Go Beyond the Pickup!”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2019 and July 2020, Goodr changed its homepage headline from “We Go Beyond the Pickup!” to “You can’t manage what you don’t measure.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2019 and July 2020, Goodr added a careers page on its website.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2021 and January 2023, Goodr changed its homepage headline from “You can’t manage what you don’t measure.” to “Feed more.”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:55:48.219Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Goodr” company record, https://startuphistory.org/c/goodr.co"
}