{
  "company": {
    "name": "GoodAction",
    "website": "https://goodaction.com/",
    "record": "https://startuphistory.org/c/goodaction.com"
  },
  "status": null,
  "history_since": "2008-10-11T00:02:58.000Z",
  "baseline": {
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    "observed_at": "2016-05-23T20:41:17.000Z",
    "headline": "goodaction.com",
    "description": "goodaction.com",
    "evidence": "https://web.archive.org/web/20160523204117/http://www.goodaction.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-05T07:08:46.000Z",
      "variants": [
        {
          "headline": "goodaction.com",
          "subhead": "goodaction.com",
          "observed_at": "2016-05-23T20:41:17.000Z",
          "evidence": "https://web.archive.org/web/20160523204117/http://www.goodaction.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "goodaction.com",
          "subhead": "goodaction.com",
          "observed_at": "2019-01-05T07:08:46.000Z",
          "evidence": "https://web.archive.org/web/20190105070846/http://goodaction.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "goodaction.com",
      "subhead": "goodaction.com",
      "from": "2016-05-23T20:41:17.000Z",
      "to": "2019-01-05T07:08:46.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190105070846/http://goodaction.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-05-23T20:41:17.000Z",
          "to": "2019-01-05T07:08:46.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-22T18:52:13.000Z",
      "variants": [
        {
          "headline": "Where good becomes a story that spreads.",
          "subhead": "GoodAction - Make a Difference",
          "observed_at": "2026-01-22T18:52:13.000Z",
          "evidence": "https://web.archive.org/web/20260122185213/https://www.goodaction.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Where good becomes a story that spreads.",
      "subhead": "GoodAction - Make a Difference",
      "from": "2026-01-22T18:52:13.000Z",
      "to": "2026-01-22T18:52:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260122185213/https://www.goodaction.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-22T18:52:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "Run your whole community in one place. Make every action count.",
          "subhead": "GoodAction - Make a Difference",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://www.goodaction.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Run your whole community in one place. Make every action count.",
      "subhead": "GoodAction - Make a Difference",
      "from": "2026-11-06T17:13:23.485Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 1,
      "evidence": "https://www.goodaction.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:13:23.485Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e3a3268627d4b341cfceecfe5160dadc934d58256f78bfd9d7fc4706dffb3c67:6ceb432e385916dfb9f3b1b49d3c3e59fd42c1eefa270206ef9d2d274ac4fa95:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190105070846/http://goodaction.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-01-05T07:08:46.000Z",
        "to": "2026-01-22T18:52:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260122185213/https://www.goodaction.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "classifier-6ceb432e385916dfb9f3b1b49d3c3e59fd42c1eefa270206ef9d2d274ac4fa95:525e257583a7661abc1c1403715d17ae671399bb28c54a8b180d7e937f7879c7:repositioning",
      "before_evidence": "https://web.archive.org/web/20260122185213/https://www.goodaction.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Where good becomes a story that spreads.” to “Run your whole community in one place. Make every action count.”.",
      "between": {
        "from": "2026-01-22T18:52:13.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.goodaction.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-6ceb432e385916dfb9f3b1b49d3c3e59fd42c1eefa270206ef9d2d274ac4fa95:525e257583a7661abc1c1403715d17ae671399bb28c54a8b180d7e937f7879c7:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260122185213/https://www.goodaction.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-22T18:52:13.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.goodaction.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-6ceb432e385916dfb9f3b1b49d3c3e59fd42c1eefa270206ef9d2d274ac4fa95:525e257583a7661abc1c1403715d17ae671399bb28c54a8b180d7e937f7879c7:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20260122185213/https://www.goodaction.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2026-01-22T18:52:13.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.goodaction.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “GoodAction” company record, https://startuphistory.org/c/goodaction.com"
}