{
  "company": {
    "name": "Motive (formerly KeepTruckin)",
    "website": "https://gomotive.com/",
    "record": "https://startuphistory.org/c/gomotive.com"
  },
  "status": null,
  "history_since": "2014-10-16T01:22:38.000Z",
  "baseline": {
    "snapshot_id": "aff9d2417d9518c8d0e3ff432d763169ff83af6499ef149c299802c8ce2aa65f",
    "observed_at": "2014-10-16T01:22:38.000Z",
    "headline": "Get started today with a free trial!",
    "description": null,
    "evidence": "https://web.archive.org/web/20141016012238/http://www.gomotive.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$20 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-10-16T01:22:38.000Z",
      "variants": [
        {
          "headline": "Get started today with a free trial!",
          "subhead": null,
          "observed_at": "2014-10-16T01:22:38.000Z",
          "evidence": "https://web.archive.org/web/20141016012238/http://www.gomotive.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get started today with a free trial!",
      "subhead": null,
      "from": "2014-10-16T01:22:38.000Z",
      "to": "2014-10-16T01:22:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141016012238/http://www.gomotive.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-10-16T01:22:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-19T17:43:45.000Z",
      "variants": [
        {
          "headline": "Connect your fleet. Automate your operations.",
          "subhead": "Motive fleet management (formerly KeepTruckin). GPS tracking, dashcams, ELD compliance, trailer tracking, etc.. Trusted by 120,000 fleets.",
          "observed_at": "2022-04-12T10:06:10.000Z",
          "evidence": "https://web.archive.org/web/20220412100610/https://gomotive.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connect your fleet. Automate your operations.",
          "subhead": "Motive fleet management (formerly KeepTruckin). GPS tracking, dashcams, ELD compliance, trailer tracking, etc.. Trusted by 120,000 fleets.",
          "observed_at": "2022-07-01T04:10:10.000Z",
          "evidence": "https://web.archive.org/web/20220701041010/https://gomotive.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connect your fleet. Automate your operations.",
          "subhead": "Motive (ex KeepTruckin) is trusted by 120,000+ fleets for AI Dashcams, ELD Compliance, GPS Tracking, Fuel Cards, and more.",
          "observed_at": "2023-07-19T17:43:45.000Z",
          "evidence": "https://web.archive.org/web/20230719174345/https://gomotive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Connect your fleet. Automate your operations.",
      "subhead": "Motive (ex KeepTruckin) is trusted by 120,000+ fleets for AI Dashcams, ELD Compliance, GPS Tracking, Fuel Cards, and more.",
      "from": "2022-04-12T10:06:10.000Z",
      "to": "2023-07-19T17:43:45.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230719174345/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-04-12T10:06:10.000Z",
          "to": "2023-07-19T17:43:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-02T18:29:48.000Z",
      "variants": [
        {
          "headline": "Empowering the people who run the physical economy.",
          "subhead": "Motive provides a integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.",
          "observed_at": "2024-07-03T10:12:00.000Z",
          "evidence": "https://web.archive.org/web/20240703101200/https://gomotive.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering the people who run the physical economy.",
          "subhead": "Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.",
          "observed_at": "2025-07-02T18:29:48.000Z",
          "evidence": "https://web.archive.org/web/20250702182948/https://gomotive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Empowering the people who run the physical economy.",
      "subhead": "Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.",
      "from": "2024-07-03T10:12:00.000Z",
      "to": "2025-07-02T18:29:48.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250702182948/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-03T10:12:00.000Z",
          "to": "2025-07-02T18:29:48.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "AI that makes your operations safer and more efficient.",
          "subhead": "Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.",
          "observed_at": "2026-07-06T15:12:59.000Z",
          "evidence": "https://web.archive.org/web/20260706151259/https://gomotive.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI that makes your operations safer and more efficient.",
          "subhead": "Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://gomotive.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI that makes your operations safer and more efficient.",
      "subhead": "Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.",
      "from": "2026-07-06T15:12:59.000Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 2,
      "evidence": "https://gomotive.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-06T15:12:59.000Z",
          "to": "2026-11-06T17:13:23.485Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-aff9d2417d9518c8d0e3ff432d763169ff83af6499ef149c299802c8ce2aa65f:35b069fe45a1a017ae721aed43834e3072e00d2e52d92faf5388cace031ed0e2:headline:fd6edb80732ca9de",
      "before_evidence": "https://web.archive.org/web/20141016012238/http://www.gomotive.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get started today with a free trial!” to “how. we. work.”.",
      "between": {
        "from": "2014-10-16T01:22:38.000Z",
        "to": "2017-10-21T05:27:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20171021052704/https://www.gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-aff9d2417d9518c8d0e3ff432d763169ff83af6499ef149c299802c8ce2aa65f:35b069fe45a1a017ae721aed43834e3072e00d2e52d92faf5388cace031ed0e2:pricing:35c82a158937baca",
      "before_evidence": "https://web.archive.org/web/20141016012238/http://www.gomotive.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $20 / mo to $9 / Month.",
      "between": {
        "from": "2014-10-16T01:22:38.000Z",
        "to": "2017-10-21T05:27:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20171021052704/https://www.gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
      "id": "page-35b069fe45a1a017ae721aed43834e3072e00d2e52d92faf5388cace031ed0e2:92ef28998ec6d727e816437a73268f7b0286196a1cecd762fdf8e384dc3ae30b:pricing:3a7bb7a0282e3383",
      "before_evidence": "https://web.archive.org/web/20171021052704/https://www.gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $9 / Month to $20 / Month.",
      "between": {
        "from": "2017-10-21T05:27:04.000Z",
        "to": "2018-08-26T18:30:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20180826183039/https://www.gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-92ef28998ec6d727e816437a73268f7b0286196a1cecd762fdf8e384dc3ae30b:af8beb3e11d5dfe72447eed610b34a7b282592b19aa5b0d0d0d1c7955bef0806:headline:4749a0f3752d73e3",
      "before_evidence": "https://web.archive.org/web/20180826183039/https://www.gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “how. we. work.” to “Connect your fleet. Automate your operations.”.",
      "between": {
        "from": "2018-08-26T18:30:39.000Z",
        "to": "2022-04-12T10:06:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220412100610/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-92ef28998ec6d727e816437a73268f7b0286196a1cecd762fdf8e384dc3ae30b:af8beb3e11d5dfe72447eed610b34a7b282592b19aa5b0d0d0d1c7955bef0806:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180826183039/https://www.gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-08-26T18:30:39.000Z",
        "to": "2022-04-12T10:06:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220412100610/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-92ef28998ec6d727e816437a73268f7b0286196a1cecd762fdf8e384dc3ae30b:af8beb3e11d5dfe72447eed610b34a7b282592b19aa5b0d0d0d1c7955bef0806:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20180826183039/https://www.gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2018-08-26T18:30:39.000Z",
        "to": "2022-04-12T10:06:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220412100610/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-92ef28998ec6d727e816437a73268f7b0286196a1cecd762fdf8e384dc3ae30b:af8beb3e11d5dfe72447eed610b34a7b282592b19aa5b0d0d0d1c7955bef0806:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20180826183039/https://www.gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2018-08-26T18:30:39.000Z",
        "to": "2022-04-12T10:06:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220412100610/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-a91f2a465e626be3d2f7502fb5479997370ec763ce25ec618ffa68d58fffe689:2287613b714d3dcdd40497f68dcd4893e9e63bfb799ab9c2a1ab46af6bf69a8b:headline:52bd8216ee056383",
      "before_evidence": "https://web.archive.org/web/20230719174345/https://gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Connect your fleet. Automate your operations.” to “Empowering the people who run the physical economy.”.",
      "between": {
        "from": "2023-07-19T17:43:45.000Z",
        "to": "2024-07-03T10:12:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703101200/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-626a73bd6136173fdc19435ef75740e445f4461487417f322b2f7ca47842ca7e:353967e589c77db6607f03f8d930205fd6a8488f4a9c5bd99a984d33b2149d3e:customers_added:e6e592f9f6a37fd5",
      "before_evidence": "https://web.archive.org/web/20250702182948/https://gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: carvana.",
      "between": {
        "from": "2025-07-02T18:29:48.000Z",
        "to": "2026-07-06T15:12:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706151259/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-626a73bd6136173fdc19435ef75740e445f4461487417f322b2f7ca47842ca7e:353967e589c77db6607f03f8d930205fd6a8488f4a9c5bd99a984d33b2149d3e:headline:4970588eb7ac882a",
      "before_evidence": "https://web.archive.org/web/20250702182948/https://gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empowering the people who run the physical economy.” to “AI that makes your operations safer and more efficient.”.",
      "between": {
        "from": "2025-07-02T18:29:48.000Z",
        "to": "2026-07-06T15:12:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706151259/https://gomotive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-353967e589c77db6607f03f8d930205fd6a8488f4a9c5bd99a984d33b2149d3e:d3698520c631a8bf220d5053f47145a5b96a66fe06e5cb868c3d943ae3f3eda0:customers_added:acdc1b9ae9def38d",
      "before_evidence": "https://web.archive.org/web/20260706151259/https://gomotive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Vision26-Resources.",
      "between": {
        "from": "2026-07-06T15:12:59.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://gomotive.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Motive (formerly KeepTruckin)” company record, https://startuphistory.org/c/gomotive.com"
}