{
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The World's First Automated Dog Crate” to “Creating Digital Crating Experiences”.",
      "between": {
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        "to": "2021-04-07T19:10:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20210407191016/https://gointerplay.com/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Creating Digital Crating Experiences” to “Creating a happier world”.",
      "between": {
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        "to": "2022-05-23T09:01:39.000Z"
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      "evidence": "https://web.archive.org/web/20220523090139/https://gointerplay.com/",
      "evidence_kind": "internet_archive",
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    {
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      "id": "page-88f815002a4694786feace8eabe4d9fad287846ac9188598accc1aac79997064:06b9b156707d56e727126f8a1380f1b1690156bd3a9d4b318fad43f527f532c9:headline:0765a65bd7b03f3f",
      "before_evidence": "https://web.archive.org/web/20240721001720/https://gointerplay.com/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Creating a happier world” to “Pet Parenting. Unleashed.”.",
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        "to": "2025-02-20T20:38:01.000Z"
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      "evidence": "https://web.archive.org/web/20250220203801/http://gointerplay.com/",
      "evidence_kind": "internet_archive",
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  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Interplay” company record, https://startuphistory.org/c/gointerplay.com"
}