{
  "company": {
    "name": "BuckUp",
    "website": "https://gobuckup.com/",
    "record": "https://startuphistory.org/c/gobuckup.com"
  },
  "status": null,
  "history_since": "2020-11-01T06:23:43.000Z",
  "baseline": {
    "snapshot_id": "8f653b4cc688ecca8defb8212ef876c87ca237b2232cb7a23f3698bbad81b4dd",
    "observed_at": "2020-11-01T06:23:43.000Z",
    "headline": "Get Money In Minutes.",
    "description": "BuckUp helps unlock the value of your stuff while making a positive impact in your financial life and the world.",
    "evidence": "https://web.archive.org/web/20201101062343/https://www.gobuckup.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-06-07T19:19:05.000Z",
      "variants": [
        {
          "headline": "Get Money In Minutes.",
          "subhead": "BuckUp helps unlock the value of your stuff while making a positive impact in your financial life and the world.",
          "observed_at": "2020-11-01T06:23:43.000Z",
          "evidence": "https://web.archive.org/web/20201101062343/https://www.gobuckup.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock Cash In Minutes.",
          "subhead": "BuckUp Inc. - Borr ow cash using the value of your tech gadgets. Drop off item in locker, get cash. - Return cash, pickup your item. That simple, to help you live to the fullest.",
          "observed_at": "2021-06-07T19:19:05.000Z",
          "evidence": "https://web.archive.org/web/20210607191905/https://www.gobuckup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock Cash In Minutes.",
      "subhead": "BuckUp Inc. - Borr ow cash using the value of your tech gadgets. Drop off item in locker, get cash. - Return cash, pickup your item. That simple, to help you live to the fullest.",
      "from": "2020-11-01T06:23:43.000Z",
      "to": "2021-06-07T19:19:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210607191905/https://www.gobuckup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-11-01T06:23:43.000Z",
          "to": "2021-06-07T19:19:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "Never have to borrow money ever again.",
          "subhead": null,
          "observed_at": "2023-09-28T20:40:56.000Z",
          "evidence": "https://web.archive.org/web/20230928204056/https://gobuckup.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Never have to borrow money ever again.",
          "subhead": null,
          "observed_at": "2024-02-24T00:45:41.000Z",
          "evidence": "https://web.archive.org/web/20240224004541/https://gobuckup.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Never have to borrow money ever again.",
          "subhead": null,
          "observed_at": "2024-07-14T16:35:41.000Z",
          "evidence": "https://web.archive.org/web/20240714163541/https://gobuckup.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your stuff is money.",
          "subhead": "Get up to $500 of your device's value while keeping and using your device.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://gobuckup.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your stuff is money.",
      "subhead": "Get up to $500 of your device's value while keeping and using your device.",
      "from": "2023-09-28T20:40:56.000Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 4,
      "evidence": "https://gobuckup.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-09-28T20:40:56.000Z",
          "to": "2026-11-06T17:13:23.485Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8f653b4cc688ecca8defb8212ef876c87ca237b2232cb7a23f3698bbad81b4dd:8928df92ff9995cc4b3dcf7a12c32b8d65c24f42a8e8f5e38ba3edd59ee815b1:headline:e4b952911f5373ce",
      "before_evidence": "https://web.archive.org/web/20201101062343/https://www.gobuckup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get Money In Minutes.” to “Unlock Cash In Minutes.”.",
      "between": {
        "from": "2020-11-01T06:23:43.000Z",
        "to": "2021-06-07T19:19:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20210607191905/https://www.gobuckup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8928df92ff9995cc4b3dcf7a12c32b8d65c24f42a8e8f5e38ba3edd59ee815b1:9bc6183849174573cfbb65134eaf39a6be5f6d2271d61da586e156ceffa0156f:headline:fcf506243e3cc23a",
      "before_evidence": "https://web.archive.org/web/20210607191905/https://www.gobuckup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock Cash In Minutes.” to “Never have to borrow money ever again.”.",
      "between": {
        "from": "2021-06-07T19:19:05.000Z",
        "to": "2023-09-28T20:40:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20230928204056/https://gobuckup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BuckUp” company record, https://startuphistory.org/c/gobuckup.com"
}