{
  "company": {
    "name": "Electra",
    "website": "https://go-electra.com/",
    "record": "https://startuphistory.org/c/go-electra.com"
  },
  "status": null,
  "history_since": "2021-07-26T13:29:36.000Z",
  "baseline": {
    "snapshot_id": "ee3fb0c227e1cb918fa1ef06da087cdb4b1eed79dc09f7204488b3787fb36fed",
    "observed_at": "2021-07-26T13:29:36.000Z",
    "headline": "Stations de recharge ultra-rapide pour véhicules électriques",
    "description": "Localisez nos bornes de recharge Electra et rechargez votre véhicule électrique à la vitesse de l’éclair. Des “Superchargeurs” simples à utiliser, et fiables.",
    "evidence": "https://web.archive.org/web/20210726132936/https://www.go-electra.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-07-26T13:29:36.000Z",
      "variants": [
        {
          "headline": "Stations de recharge ultra-rapide pour véhicules électriques",
          "subhead": "Localisez nos bornes de recharge Electra et rechargez votre véhicule électrique à la vitesse de l’éclair. Des “Superchargeurs” simples à utiliser, et fiables.",
          "observed_at": "2021-07-26T13:29:36.000Z",
          "evidence": "https://web.archive.org/web/20210726132936/https://www.go-electra.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stations de recharge ultra-rapide pour véhicules électriques",
      "subhead": "Localisez nos bornes de recharge Electra et rechargez votre véhicule électrique à la vitesse de l’éclair. Des “Superchargeurs” simples à utiliser, et fiables.",
      "from": "2021-07-26T13:29:36.000Z",
      "to": "2021-07-26T13:29:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210726132936/https://www.go-electra.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-26T13:29:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-05-21T15:53:04.000Z",
      "variants": [
        {
          "headline": "Des bornes de recharge rapide et une expérience révolutionnaire",
          "subhead": "Localisez nos bornes de recharge Electra et rechargez votre véhicule électrique à la vitesse de l’éclair. Des “Superchargeurs” simples à utiliser, et fiables.",
          "observed_at": "2022-03-16T10:33:53.000Z",
          "evidence": "https://web.archive.org/web/20220316103353/https://www.go-electra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Des bornes de recharge rapide et une expérience révolutionnaire | Electra",
          "subhead": "Localisez nos bornes de recharge Electra et rechargez votre véhicule électrique à la vitesse de l’éclair. Des “Superchargeurs” simples à utiliser, et fiables.",
          "observed_at": "2023-05-21T15:53:04.000Z",
          "evidence": "https://web.archive.org/web/20230521155304/https://www.go-electra.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Des bornes de recharge rapide et une expérience révolutionnaire | Electra",
      "subhead": "Localisez nos bornes de recharge Electra et rechargez votre véhicule électrique à la vitesse de l’éclair. Des “Superchargeurs” simples à utiliser, et fiables.",
      "from": "2022-03-16T10:33:53.000Z",
      "to": "2023-05-21T15:53:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230521155304/https://www.go-electra.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-03-16T10:33:53.000Z",
          "to": "2023-05-21T15:53:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-10-04T06:32:07.000Z",
      "variants": [
        {
          "headline": "Just breathe",
          "subhead": "Locate our Electra charging stations and charge your electric vehicle in a flash. Easy-to-use, reliable “Superchargers”.",
          "observed_at": "2023-10-04T06:32:07.000Z",
          "evidence": "https://web.archive.org/web/20231004063207/https://go-electra.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Just breathe",
      "subhead": "Locate our Electra charging stations and charge your electric vehicle in a flash. Easy-to-use, reliable “Superchargers”.",
      "from": "2023-10-04T06:32:07.000Z",
      "to": "2023-10-04T06:32:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231004063207/https://go-electra.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-10-04T06:32:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "The #1 charging network for electric vehicle",
          "subhead": "Locate our Electra charging stations and charge your electric vehicle in a flash. Easy-to-use, reliable “Superchargers”.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://www.go-electra.com/en/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The #1 charging network for electric vehicle",
      "subhead": "Locate our Electra charging stations and charge your electric vehicle in a flash. Easy-to-use, reliable “Superchargers”.",
      "from": "2026-11-06T17:13:23.485Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 1,
      "evidence": "https://www.go-electra.com/en/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:13:23.485Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ee3fb0c227e1cb918fa1ef06da087cdb4b1eed79dc09f7204488b3787fb36fed:0f55bc60fd3bb44bb36365024fb492f6799362d986e901e448d6c9bd033176b7:headline:65925be1ceebef2d",
      "before_evidence": "https://web.archive.org/web/20210726132936/https://www.go-electra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stations de recharge ultra-rapide pour véhicules électriques” to “Des bornes de recharge rapide et une expérience révolutionnaire”.",
      "between": {
        "from": "2021-07-26T13:29:36.000Z",
        "to": "2022-03-16T10:33:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20220316103353/https://www.go-electra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-0f55bc60fd3bb44bb36365024fb492f6799362d986e901e448d6c9bd033176b7:a3a5017e6cee4b97f1bfb29b4dff6d33b815acf326d9f5683c1dc8b1fcec0735:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220316103353/https://www.go-electra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-03-16T10:33:53.000Z",
        "to": "2023-05-21T15:53:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230521155304/https://www.go-electra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-0f55bc60fd3bb44bb36365024fb492f6799362d986e901e448d6c9bd033176b7:a3a5017e6cee4b97f1bfb29b4dff6d33b815acf326d9f5683c1dc8b1fcec0735:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220316103353/https://www.go-electra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-03-16T10:33:53.000Z",
        "to": "2023-05-21T15:53:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230521155304/https://www.go-electra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-638a5500920315e6a0d916b91f732bfcdde32cd550eb5da62f381af7a35df0ac:b9077f7179855238b2a2c9a25f7186c2b94d606ef8ed64fc2af0314792da5550:headline:c5e0cc90304becb1",
      "before_evidence": "https://web.archive.org/web/20231004063207/https://go-electra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Just breathe” to “The #1 charging network for electric vehicle”.",
      "between": {
        "from": "2023-10-04T06:32:07.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://www.go-electra.com/en/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Electra updates homepage messaging and adds pricing and careers pages",
    "summary": "Electra has changed its homepage headlines and added careers and pricing pages. The company’s recent messaging highlights a charging network for electric vehicles.",
    "points": [
      {
        "text": "Between July 2021 and March 2022, Electra changed its homepage headline from “Stations de recharge ultra-rapide pour véhicules électriques” to “Des bornes de recharge rapide et une expérience révolutionnaire”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between March 2022 and May 2023, Electra added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between March 2022 and May 2023, Electra added a pricing page.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between October 2023 and November 2026, Electra changed its homepage headline from “Just breathe” to “The #1 charging network for electric vehicle”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T21:06:59.515Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Electra” company record, https://startuphistory.org/c/go-electra.com"
}