{
  "company": {
    "name": "Safe (formerly Gnosis Safe)",
    "website": "https://gnosis-safe.io/",
    "record": "https://startuphistory.org/c/gnosis-safe.io"
  },
  "status": null,
  "history_since": "2020-04-19T10:37:17.000Z",
  "baseline": {
    "snapshot_id": "f31669645debe12f691b1058adc09d61a015c5d8f2ca483752c78a14ee33359f",
    "observed_at": "2020-04-19T10:37:17.000Z",
    "headline": "The most trusted platform to store digital assets on Ethereum",
    "description": "Gnosis Safe Multisig is the most trusted platform to manage digital assets on Ethereum",
    "evidence": "https://web.archive.org/web/20200419103717/https://gnosis-safe.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-02T18:15:40.000Z",
      "variants": [
        {
          "headline": "The most trusted platform to store digital assets on Ethereum",
          "subhead": "Gnosis Safe Multisig is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2020-04-19T10:37:17.000Z",
          "evidence": "https://web.archive.org/web/20200419103717/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most trusted platform to store digital assets on Ethereum",
          "subhead": "Gnosis Safe Multisig is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2020-07-01T08:41:29.000Z",
          "evidence": "https://web.archive.org/web/20200701084129/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most trusted platform to manage digital assets on Ethereum",
          "subhead": "Gnosis Safe Multisig is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2021-01-31T22:43:49.000Z",
          "evidence": "https://web.archive.org/web/20210131224349/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most trusted platform to manage digital assets on Ethereum",
          "subhead": "Gnosis Safe is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2021-07-06T09:35:44.000Z",
          "evidence": "https://web.archive.org/web/20210706093544/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most trusted platform to manage digital assets on Ethereum",
          "subhead": "Gnosis Safe is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2022-01-17T01:10:55.000Z",
          "evidence": "https://web.archive.org/web/20220117011055/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most trusted platform to manage digital assets on Ethereum",
          "subhead": "Gnosis Safe is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2022-07-04T14:07:50.000Z",
          "evidence": "https://web.archive.org/web/20220704140750/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most trusted platform to manage digital assets on Ethereum",
          "subhead": "Safe is the most trusted platform to manage digital assets on Ethereum",
          "observed_at": "2023-01-02T18:15:40.000Z",
          "evidence": "https://web.archive.org/web/20230102181540/https://gnosis-safe.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The most trusted platform to manage digital assets on Ethereum",
      "subhead": "Safe is the most trusted platform to manage digital assets on Ethereum",
      "from": "2020-04-19T10:37:17.000Z",
      "to": "2023-01-02T18:15:40.000Z",
      "captures": 7,
      "evidence": "https://web.archive.org/web/20230102181540/https://gnosis-safe.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-04-19T10:37:17.000Z",
          "to": "2023-01-02T18:15:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "The standard for moving value onchain",
          "subhead": "Manage digital assets onchain with Safe{Wallet}, Safe Pro, and Safe’s APIs and smart account infrastructure.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://safe.global/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The standard for moving value onchain",
      "subhead": "Manage digital assets onchain with Safe{Wallet}, Safe Pro, and Safe’s APIs and smart account infrastructure.",
      "from": "2026-11-06T17:13:23.485Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 1,
      "evidence": "https://safe.global/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:13:23.485Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c1755f6639f582c5eedf5e7c2da98c20ab49529b3c558a775ca7bb7e3889cd2a:5925d6c270bbbf07d2dbc8471395f0f516efec08ab3e683918174a6ee67a134b:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20200701084129/https://gnosis-safe.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2020-07-01T08:41:29.000Z",
        "to": "2021-01-31T22:43:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20210131224349/https://gnosis-safe.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-0467540bdeae46863a892713e78ce4af49e15083e2d209fa6c9d3a5b232f9fb4:ef958b4a57a305b3f90be67414c40bd3a0dd557422a80245e1cf81a13b43c308:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220117011055/https://gnosis-safe.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-17T01:10:55.000Z",
        "to": "2022-07-04T14:07:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704140750/https://gnosis-safe.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a23effdd079915d2b2ca995f2d579e98ca5f4a24ebcfbf80b89fc6b7128f804f:6cc118aeffd1bb6bcdf5eb441d6341e36711b850c2cc22aa19cdbf5327fa6084:headline:b6686da7104998b7",
      "before_evidence": "https://web.archive.org/web/20230102181540/https://gnosis-safe.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The most trusted platform to manage digital assets on Ethereum” to “The standard for moving value onchain”.",
      "between": {
        "from": "2023-01-02T18:15:40.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://safe.global/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-a23effdd079915d2b2ca995f2d579e98ca5f4a24ebcfbf80b89fc6b7128f804f:6cc118aeffd1bb6bcdf5eb441d6341e36711b850c2cc22aa19cdbf5327fa6084:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230102181540/https://gnosis-safe.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-02T18:15:40.000Z",
        "to": "2026-11-06T17:13:23.485Z"
      },
      "evidence": "https://safe.global/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": {
    "headline": "Safe updates positioning and adds pricing information",
    "summary": "Safe (formerly Gnosis Safe) has broadened its onchain value messaging and added pricing and careers pages, following an earlier move from waitlist to open sign-up.",
    "points": [
      {
        "text": "Between July 2020 and January 2021, Safe closed its waitlist and opened sign-up.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2022 and July 2022, Safe added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2023 and November 2026, Safe changed its homepage headline from “The most trusted platform to manage digital assets on Ethereum” to “The standard for moving value onchain”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2023 and November 2026, Safe added a pricing page.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T16:11:11.681Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Safe (formerly Gnosis Safe)” company record, https://startuphistory.org/c/gnosis-safe.io"
}