{
  "company": {
    "name": "Glimr",
    "website": "https://glimr.io/",
    "record": "https://startuphistory.org/c/glimr.io"
  },
  "status": null,
  "history_since": "2014-08-10T05:13:24.000Z",
  "baseline": {
    "snapshot_id": "83fda78d3e2533571bb254f78942544b0bf513f5090bb5b71d94930859f2a8ec",
    "observed_at": "2014-08-10T05:13:24.000Z",
    "headline": "Get Local. Embrace mobile in stores!",
    "description": null,
    "evidence": "https://web.archive.org/web/20140810051324/http://www.glimr.io:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-08-10T05:13:24.000Z",
      "variants": [
        {
          "headline": "Get Local. Embrace mobile in stores!",
          "subhead": null,
          "observed_at": "2014-08-10T05:13:24.000Z",
          "evidence": "https://web.archive.org/web/20140810051324/http://www.glimr.io:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get Local. Embrace mobile in stores!",
      "subhead": null,
      "from": "2014-08-10T05:13:24.000Z",
      "to": "2014-08-10T05:13:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140810051324/http://www.glimr.io:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-08-10T05:13:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-05-28T21:25:48.000Z",
      "variants": [
        {
          "headline": "OFFLINE RETARGETING",
          "subhead": null,
          "observed_at": "2016-05-28T21:25:48.000Z",
          "evidence": "https://web.archive.org/web/20160528212548/http://www.glimr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "OFFLINE RETARGETING",
      "subhead": null,
      "from": "2016-05-28T21:25:48.000Z",
      "to": "2016-05-28T21:25:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160528212548/http://www.glimr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-05-28T21:25:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-03-02T20:00:44.000Z",
      "variants": [
        {
          "headline": "Accurate location data at scale.",
          "subhead": null,
          "observed_at": "2017-03-02T20:00:44.000Z",
          "evidence": "https://web.archive.org/web/20170302200044/http://www.glimr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accurate location data at scale.",
      "subhead": null,
      "from": "2017-03-02T20:00:44.000Z",
      "to": "2017-03-02T20:00:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170302200044/http://www.glimr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-03-02T20:00:44.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-83fda78d3e2533571bb254f78942544b0bf513f5090bb5b71d94930859f2a8ec:03b2eb28f4503aeb948358a63cf510673f3ff7cd287387101559bba753617477:repositioning",
      "before_evidence": "https://web.archive.org/web/20140810051324/http://www.glimr.io:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Get Local. Embrace mobile in stores!” to “OFFLINE RETARGETING”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2014-08-10T05:13:24.000Z",
        "to": "2016-05-28T21:25:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20160528212548/http://www.glimr.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "classifier-03b2eb28f4503aeb948358a63cf510673f3ff7cd287387101559bba753617477:fa660824729df37435d142fdefa4f7696b7c485ed86d8e83394671290524da2b:repositioning",
      "before_evidence": "https://web.archive.org/web/20160528212548/http://www.glimr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “OFFLINE RETARGETING” to “Accurate location data at scale.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2016-05-28T21:25:48.000Z",
        "to": "2017-03-02T20:00:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20170302200044/http://www.glimr.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Glimr” company record, https://startuphistory.org/c/glimr.io"
}