{
  "company": {
    "name": "Gleef",
    "website": "https://gleef.eu/",
    "record": "https://startuphistory.org/c/gleef.eu"
  },
  "status": null,
  "history_since": "2025-01-13T13:37:21.000Z",
  "baseline": {
    "snapshot_id": "a6fb1902c0854c97d9163d07d7b4872df303aa6ac12f7f82b7ff28e13497772f",
    "observed_at": "2025-01-13T13:37:21.000Z",
    "headline": "Pick the right word. Every time.",
    "description": "Maximize your copy’s impact with Gleef. Fast, easy A/B testing for wording optimization, no coding required.",
    "evidence": "https://web.archive.org/web/20250113133721/https://www.gleef.eu/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:13:23.485Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-13T13:37:21.000Z",
      "variants": [
        {
          "headline": "Pick the right word. Every time.",
          "subhead": "Maximize your copy’s impact with Gleef. Fast, easy A/B testing for wording optimization, no coding required.",
          "observed_at": "2025-01-13T13:37:21.000Z",
          "evidence": "https://web.archive.org/web/20250113133721/https://www.gleef.eu/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pick the right word. Every time.",
      "subhead": "Maximize your copy’s impact with Gleef. Fast, easy A/B testing for wording optimization, no coding required.",
      "from": "2025-01-13T13:37:21.000Z",
      "to": "2025-01-13T13:37:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250113133721/https://www.gleef.eu/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-13T13:37:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T21:07:06.000Z",
      "variants": [
        {
          "headline": "Translate for every market, right from Figma.",
          "subhead": "Transform your Figma designs with Gleef’s AI localization tool. Automate localization key management, eliminate errors, and streamline workflows for designers, developers, and product managers.",
          "observed_at": "2025-07-10T21:07:06.000Z",
          "evidence": "https://web.archive.org/web/20250710210706/https://www.gleef.eu/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Translate for every market, right from Figma.",
      "subhead": "Transform your Figma designs with Gleef’s AI localization tool. Automate localization key management, eliminate errors, and streamline workflows for designers, developers, and product managers.",
      "from": "2025-07-10T21:07:06.000Z",
      "to": "2025-07-10T21:07:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710210706/https://www.gleef.eu/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T21:07:06.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:13:23.485Z",
      "variants": [
        {
          "headline": "Unlock new markets, minus the translations headache",
          "subhead": "Ship faster with high quality translations. Improve quality, reduce errors, and save time for designers, developers, and PMs.",
          "observed_at": "2026-01-13T16:25:45.000Z",
          "evidence": "https://web.archive.org/web/20260113162545/https://www.gleef.eu/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlocknewmarkets, minus",
          "subhead": "Gleef helps product teams localize globally with AI-powered translations, shared workflows, and tools for designers, developers, and UX writers.",
          "observed_at": "2026-11-06T17:13:23.485Z",
          "evidence": "https://gleef.eu/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Unlocknewmarkets, minus",
      "subhead": "Gleef helps product teams localize globally with AI-powered translations, shared workflows, and tools for designers, developers, and UX writers.",
      "from": "2026-01-13T16:25:45.000Z",
      "to": "2026-11-06T17:13:23.485Z",
      "captures": 2,
      "evidence": "https://gleef.eu/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-13T16:25:45.000Z",
          "to": "2026-11-06T17:13:23.485Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-a6fb1902c0854c97d9163d07d7b4872df303aa6ac12f7f82b7ff28e13497772f:4c1b00908f005949c64326d17c4251e1088a566951ed0511d4338f113ba1dbd2:repositioning",
      "before_evidence": "https://web.archive.org/web/20250113133721/https://www.gleef.eu/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Pick the right word. Every time.” to “Translate for every market, right from Figma.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-01-13T13:37:21.000Z",
        "to": "2025-07-10T21:07:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710210706/https://www.gleef.eu/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-4c1b00908f005949c64326d17c4251e1088a566951ed0511d4338f113ba1dbd2:f7529b516bc2b99d9cb74ecf57f1b37ebeea24896f0f9e4ba110845276a7315b:headline:231e93ae63c9ffce",
      "before_evidence": "https://web.archive.org/web/20250710210706/https://www.gleef.eu/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Translate for every market, right from Figma.” to “Unlock new markets, minus the translations headache”.",
      "between": {
        "from": "2025-07-10T21:07:06.000Z",
        "to": "2026-01-13T16:25:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113162545/https://www.gleef.eu/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4c1b00908f005949c64326d17c4251e1088a566951ed0511d4338f113ba1dbd2:f7529b516bc2b99d9cb74ecf57f1b37ebeea24896f0f9e4ba110845276a7315b:traction:7cecb55a41373441",
      "before_evidence": "https://web.archive.org/web/20250710210706/https://www.gleef.eu/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “200+ companies” on its homepage (was “20+ companies”).",
      "between": {
        "from": "2025-07-10T21:07:06.000Z",
        "to": "2026-01-13T16:25:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113162545/https://www.gleef.eu/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gleef” company record, https://startuphistory.org/c/gleef.eu"
}