{
  "company": {
    "name": "Glassbox",
    "website": "https://glassbox.com/",
    "record": "https://startuphistory.org/c/glassbox.com"
  },
  "status": null,
  "history_since": "2021-03-08T20:32:05.000Z",
  "baseline": {
    "snapshot_id": "be91b4e9bd6f096b6f8ac71a0e62bb30c01b015d042a9cfbd3070b0d96f7c0e4",
    "observed_at": "2021-03-08T20:32:05.000Z",
    "headline": "Imagine frictionless digital journeys",
    "description": "Glassbox enables companies to create frictionless digital journeys, with the ability to automatically capture, visualize, and analyze, the whole digital journey across mobile and web in real time.",
    "evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "tracfone",
            "air-canada",
            "oasics",
            "sofi",
            "standard-life-aberdeen",
            "superdry"
          ],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR",
            "HIPAA",
            "ISO 27001",
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:12:14.340Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-03-08T20:32:05.000Z",
      "variants": [
        {
          "headline": "Imagine frictionless digital journeys",
          "subhead": "Glassbox enables companies to create frictionless digital journeys, with the ability to automatically capture, visualize, and analyze, the whole digital journey across mobile and web in real time.",
          "observed_at": "2021-03-08T20:32:05.000Z",
          "evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Imagine frictionless digital journeys",
      "subhead": "Glassbox enables companies to create frictionless digital journeys, with the ability to automatically capture, visualize, and analyze, the whole digital journey across mobile and web in real time.",
      "from": "2021-03-08T20:32:05.000Z",
      "to": "2021-03-08T20:32:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-03-08T20:32:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-03T08:32:55.000Z",
      "variants": [
        {
          "headline": "Insights fuel exceptional digital customer experience",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2022-01-16T12:44:48.000Z",
          "evidence": "https://web.archive.org/web/20220116124448/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insights fuel exceptional digital customer experience",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2022-07-05T16:41:36.000Z",
          "evidence": "https://web.archive.org/web/20220705164136/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital Customer Experience Analytics - Glassbox",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2023-01-03T18:52:12.000Z",
          "evidence": "https://web.archive.org/web/20230103185212/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital Customer Experience Analytics - Glassbox",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2024-01-03T08:32:55.000Z",
          "evidence": "https://web.archive.org/web/20240103083255/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digital Customer Experience Analytics - Glassbox",
      "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
      "from": "2022-01-16T12:44:48.000Z",
      "to": "2024-01-03T08:32:55.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240103083255/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-16T12:44:48.000Z",
          "to": "2024-01-03T08:32:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-12T21:57:53.000Z",
      "variants": [
        {
          "headline": "Smarter customer insights. On the double.",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2024-07-04T13:08:38.000Z",
          "evidence": "https://web.archive.org/web/20240704130838/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Smarter customer insights. On the double.",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2025-01-12T21:57:53.000Z",
          "evidence": "https://web.archive.org/web/20250112215753/https://www.glassbox.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smarter customer insights. On the double.",
      "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
      "from": "2024-07-04T13:08:38.000Z",
      "to": "2025-01-12T21:57:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250112215753/https://www.glassbox.com",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-04T13:08:38.000Z",
          "to": "2025-01-12T21:57:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:12:14.340Z",
      "variants": [
        {
          "headline": "Proactive, Preventive and Secure Digital Experiences",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2026-01-01T02:06:13.000Z",
          "evidence": "https://web.archive.org/web/20260101020613/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Proactive, Preventive and Secure Digital Experiences",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2026-07-29T19:46:37.000Z",
          "evidence": "https://web.archive.org/web/20260729194637/https://www.glassbox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Proactive, Preventive and Secure Digital Experiences",
          "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
          "observed_at": "2026-11-06T17:12:14.340Z",
          "evidence": "https://www.glassbox.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Proactive, Preventive and Secure Digital Experiences",
      "subhead": "Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.",
      "from": "2026-01-01T02:06:13.000Z",
      "to": "2026-11-06T17:12:14.340Z",
      "captures": 3,
      "evidence": "https://www.glassbox.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-01T02:06:13.000Z",
          "to": "2026-11-06T17:12:14.340Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-be91b4e9bd6f096b6f8ac71a0e62bb30c01b015d042a9cfbd3070b0d96f7c0e4:bf58d085584289ee80c10c85af659462d2207bdef513eab06dd11cc4daf78bc9:customers_added:71df85515482ba55",
      "before_evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Air Canada, Asics and Standard Life Aberdeen.",
      "between": {
        "from": "2021-03-08T20:32:05.000Z",
        "to": "2022-01-16T12:44:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116124448/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-be91b4e9bd6f096b6f8ac71a0e62bb30c01b015d042a9cfbd3070b0d96f7c0e4:bf58d085584289ee80c10c85af659462d2207bdef513eab06dd11cc4daf78bc9:headline:a968b13da4bfad01",
      "before_evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Imagine frictionless digital journeys” to “Insights fuel exceptional digital customer experience”.",
      "between": {
        "from": "2021-03-08T20:32:05.000Z",
        "to": "2022-01-16T12:44:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116124448/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-be91b4e9bd6f096b6f8ac71a0e62bb30c01b015d042a9cfbd3070b0d96f7c0e4:bf58d085584289ee80c10c85af659462d2207bdef513eab06dd11cc4daf78bc9:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-03-08T20:32:05.000Z",
        "to": "2022-01-16T12:44:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116124448/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-be91b4e9bd6f096b6f8ac71a0e62bb30c01b015d042a9cfbd3070b0d96f7c0e4:bf58d085584289ee80c10c85af659462d2207bdef513eab06dd11cc4daf78bc9:logos:348a84d13b471b25",
      "before_evidence": "https://web.archive.org/web/20210308203205/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: SOC.",
      "between": {
        "from": "2021-03-08T20:32:05.000Z",
        "to": "2022-01-16T12:44:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116124448/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-bf58d085584289ee80c10c85af659462d2207bdef513eab06dd11cc4daf78bc9:db5308aaeb98e25d4acec11e115c1fd1f68fc1dc18494c71c7b541b989a20786:logos:f9627ec29c88c0e3",
      "before_evidence": "https://web.archive.org/web/20220116124448/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Case Studies.",
      "between": {
        "from": "2022-01-16T12:44:48.000Z",
        "to": "2022-07-05T16:41:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705164136/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-984ea555028bb4b74832a752b64a885c4fddab2f734038ec5897e764696b521e:b8ad81bfd8f93084a1f9994b10b2d12aa7b9932292f62bc3a88e7ebbaa04d046:customers_added:a7c3e1d23cb5db75",
      "before_evidence": "https://web.archive.org/web/20230103185212/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Allianz and Sainsbury's.",
      "between": {
        "from": "2023-01-03T18:52:12.000Z",
        "to": "2024-01-03T08:32:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103083255/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-b8ad81bfd8f93084a1f9994b10b2d12aa7b9932292f62bc3a88e7ebbaa04d046:11f25c2676d00120d650317bb838cffb05ba303c55973b2bbe796dff70825de0:customers_added:d115c6d95a7bd61d",
      "before_evidence": "https://web.archive.org/web/20240103083255/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Marriott.",
      "between": {
        "from": "2024-01-03T08:32:55.000Z",
        "to": "2024-07-04T13:08:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704130838/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-11f25c2676d00120d650317bb838cffb05ba303c55973b2bbe796dff70825de0:40f68754b2d12059eacbb1dd5815ca958184377beea9dd010f88088571fe94fd:customers_added:ff3839f179e8e7ae",
      "before_evidence": "https://web.archive.org/web/20240704130838/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: SoFi, credit.com and JD Williams.",
      "between": {
        "from": "2024-07-04T13:08:38.000Z",
        "to": "2025-01-12T21:57:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250112215753/https://www.glassbox.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-40f68754b2d12059eacbb1dd5815ca958184377beea9dd010f88088571fe94fd:c7666acc0f66afd11f04950c955981bf2591a30956b0224126c7c6ed41965369:customers_added:a3487b05b4a20746",
      "before_evidence": "https://web.archive.org/web/20250112215753/https://www.glassbox.com",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Remove friction, Speed up, Improve engagement and Mitigate risk.",
      "between": {
        "from": "2025-01-12T21:57:53.000Z",
        "to": "2026-01-01T02:06:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101020613/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "classifier-40f68754b2d12059eacbb1dd5815ca958184377beea9dd010f88088571fe94fd:c7666acc0f66afd11f04950c955981bf2591a30956b0224126c7c6ed41965369:repositioning",
      "before_evidence": "https://web.archive.org/web/20250112215753/https://www.glassbox.com",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Smarter customer insights. On the double.” to “Proactive, Preventive and Secure Digital Experiences”.",
      "between": {
        "from": "2025-01-12T21:57:53.000Z",
        "to": "2026-01-01T02:06:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101020613/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-40f68754b2d12059eacbb1dd5815ca958184377beea9dd010f88088571fe94fd:c7666acc0f66afd11f04950c955981bf2591a30956b0224126c7c6ed41965369:logos:ede37c7173d34198",
      "before_evidence": "https://web.archive.org/web/20250112215753/https://www.glassbox.com",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: G2, Gartner, TR, SoFi, credit.com, Anpost Insurance, Cal, Pillar thumb and 1 more.",
      "between": {
        "from": "2025-01-12T21:57:53.000Z",
        "to": "2026-01-01T02:06:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101020613/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-c7666acc0f66afd11f04950c955981bf2591a30956b0224126c7c6ed41965369:cb00f7fc14a4f3415970c016419657a539f5abdf12924b6e76b0300c91e62a64:logos:89d1e1ea19c9279d",
      "before_evidence": "https://web.archive.org/web/20260101020613/https://www.glassbox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: multiple, multiple mob, forward, forward mob, money, money mob, funnel analysis and funnel analysis mob.",
      "between": {
        "from": "2026-01-01T02:06:13.000Z",
        "to": "2026-07-29T19:46:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20260729194637/https://www.glassbox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Glassbox” company record, https://startuphistory.org/c/glassbox.com"
}