{
  "company": {
    "name": "Gladys",
    "website": "https://gladys.care/",
    "record": "https://startuphistory.org/c/gladys.care"
  },
  "status": null,
  "history_since": "2024-04-13T04:34:56.000Z",
  "baseline": {
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    "observed_at": "2024-04-13T04:34:56.000Z",
    "headline": null,
    "description": "Discover Gladys, the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
    "evidence": "https://web.archive.org/web/20240413043456/https://www.gladys.care/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:12:14.340Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-14T12:10:10.000Z",
      "variants": [
        {
          "headline": "Interested in learning more?",
          "subhead": "Discover Gladys, the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
          "observed_at": "2025-01-14T12:10:10.000Z",
          "evidence": "https://web.archive.org/web/20250114121010/https://www.gladys.care/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Interested in learning more?",
      "subhead": "Discover Gladys, the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
      "from": "2025-01-14T12:10:10.000Z",
      "to": "2025-01-14T12:10:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250114121010/https://www.gladys.care/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-14T12:10:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:12:14.340Z",
      "variants": [
        {
          "headline": "Find home care with Gladys",
          "subhead": "Gladys is the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
          "observed_at": "2025-07-11T22:12:56.000Z",
          "evidence": "https://web.archive.org/web/20250711221256/https://www.gladys.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find home care with Gladys",
          "subhead": "Gladys is the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
          "observed_at": "2026-01-14T05:06:10.000Z",
          "evidence": "https://web.archive.org/web/20260114050610/https://www.gladys.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find home care with Gladys",
          "subhead": "Gladys is the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
          "observed_at": "2026-11-06T17:12:14.340Z",
          "evidence": "https://www.gladys.care/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Find home care with Gladys",
      "subhead": "Gladys is the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.",
      "from": "2025-07-11T22:12:56.000Z",
      "to": "2026-11-06T17:12:14.340Z",
      "captures": 3,
      "evidence": "https://www.gladys.care/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-11T22:12:56.000Z",
          "to": "2026-11-06T17:12:14.340Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2f3d58c3c9db3f89f3b3cd9750f1c9416653c24526f93e283a00bf77b04b39ce:7f083496af0c68d5e3d34c622d4b358981ac9e84251fa7fa1e68af04c2ac1716:headline:2b42a371bc0139ee",
      "before_evidence": "https://web.archive.org/web/20250114121010/https://www.gladys.care/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Interested in learning more?” to “Find home care with Gladys”.",
      "between": {
        "from": "2025-01-14T12:10:10.000Z",
        "to": "2025-07-11T22:12:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711221256/https://www.gladys.care/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gladys” company record, https://startuphistory.org/c/gladys.care"
}