{
  "company": {
    "name": "McFly",
    "website": "https://github.com/",
    "record": "https://startuphistory.org/c/github.com"
  },
  "status": null,
  "history_since": "2008-05-14T21:01:48.000Z",
  "baseline": {
    "snapshot_id": "46b9eb3e984fddf57b3a37e3f8062df21a7c366f6f0a1e83169f62bea8b6b882",
    "observed_at": "2008-05-14T21:01:48.000Z",
    "headline": "git repository hosting",
    "description": null,
    "evidence": "https://web.archive.org/web/20080514210148/http://github.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:12:14.340Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-05-14T21:01:48.000Z",
      "variants": [
        {
          "headline": "git repository hosting",
          "subhead": null,
          "observed_at": "2008-05-14T21:01:48.000Z",
          "evidence": "https://web.archive.org/web/20080514210148/http://github.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "git repository hosting",
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      "to": "2008-05-14T21:01:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080514210148/http://github.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-05-14T21:01:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2010-01-02T00:26:54.000Z",
      "variants": [
        {
          "headline": "GitHub is for Public Open Source and Private Business Code",
          "subhead": null,
          "observed_at": "2009-01-03T00:56:15.000Z",
          "evidence": "https://web.archive.org/web/20090103005615/http://github.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "GitHub is for Public Open Source and Private Business Code",
          "subhead": null,
          "observed_at": "2010-01-02T00:26:54.000Z",
          "evidence": "https://web.archive.org/web/20100102002654/http://github.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GitHub is for Public Open Source and Private Business Code",
      "subhead": null,
      "from": "2009-01-03T00:56:15.000Z",
      "to": "2010-01-02T00:26:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20100102002654/http://github.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-01-03T00:56:15.000Z",
          "to": "2010-01-02T00:26:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2012-02-02T14:36:23.000Z",
      "variants": [
        {
          "headline": "520,000 people hosting over 1,552,000 git repositories",
          "subhead": null,
          "observed_at": "2011-01-03T08:52:24.000Z",
          "evidence": "https://web.archive.org/web/20110103085224/https://github.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "1,307,479 people hosting over 3,905,468 git repositories",
          "subhead": null,
          "observed_at": "2012-02-02T14:36:23.000Z",
          "evidence": "https://web.archive.org/web/20120202143623/https://github.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "1,307,479 people hosting over 3,905,468 git repositories",
      "subhead": null,
      "from": "2011-01-03T08:52:24.000Z",
      "to": "2012-02-02T14:36:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20120202143623/https://github.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-01-03T08:52:24.000Z",
          "to": "2012-02-02T14:36:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-01T06:41:10.000Z",
      "variants": [
        {
          "headline": "Build software better, together.",
          "subhead": "Build software better, together.",
          "observed_at": "2013-07-11T13:36:02.000Z",
          "evidence": "https://web.archive.org/web/20130711133602/https://github.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build software better, together.",
          "subhead": "GitHub is the best place to build software together. Over 4 million people use GitHub to share code.",
          "observed_at": "2014-07-02T20:20:27.000Z",
          "evidence": "https://web.archive.org/web/20140702202027/https://github.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build software better, together.",
          "subhead": "GitHub is the best place to build software together. Over 10 million people use GitHub to share code.",
          "observed_at": "2015-07-01T07:46:06.000Z",
          "evidence": "https://web.archive.org/web/20150701074606/https://github.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "How people build software",
          "subhead": "GitHub is where people build software. More than 15 million people use GitHub to discover, fork, and contribute to over 38 million projects.",
          "observed_at": "2016-07-01T06:41:10.000Z",
          "evidence": "https://web.archive.org/web/20160701064110/https://github.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "How people build software",
      "subhead": "GitHub is where people build software. More than 15 million people use GitHub to discover, fork, and contribute to over 38 million projects.",
      "from": "2013-07-11T13:36:02.000Z",
      "to": "2016-07-01T06:41:10.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20160701064110/https://github.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-07-11T13:36:02.000Z",
          "to": "2016-07-01T06:41:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-01T01:08:19.000Z",
      "variants": [
        {
          "headline": "Built for developers",
          "subhead": "GitHub is where people build software. More than 22 million people use GitHub to discover, fork, and contribute to over 61 million projects.",
          "observed_at": "2017-07-01T01:08:19.000Z",
          "evidence": "https://web.archive.org/web/20170701010819/https://github.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Built for developers",
      "subhead": "GitHub is where people build software. More than 22 million people use GitHub to discover, fork, and contribute to over 61 million projects.",
      "from": "2017-07-01T01:08:19.000Z",
      "to": "2017-07-01T01:08:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170701010819/https://github.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-01T01:08:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:12:14.340Z",
      "variants": [
        {
          "headline": "Software still starts with you",
          "subhead": "Join the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.",
          "observed_at": "2026-11-06T17:12:14.340Z",
          "evidence": "https://github.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Software still starts with you",
      "subhead": "Join the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.",
      "from": "2026-11-06T17:12:14.340Z",
      "to": "2026-11-06T17:12:14.340Z",
      "captures": 1,
      "evidence": "https://github.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:12:14.340Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-46b9eb3e984fddf57b3a37e3f8062df21a7c366f6f0a1e83169f62bea8b6b882:300aff4fd86abf3cdecbd9d7802b1235dca6ea815e709a5793112d1e04c751dc:headline:1d5a0d64c0d2f0bf",
      "before_evidence": "https://web.archive.org/web/20080514210148/http://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “git repository hosting” to “GitHub is for Public Open Source and Private Business Code”.",
      "between": {
        "from": "2008-05-14T21:01:48.000Z",
        "to": "2009-01-03T00:56:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20090103005615/http://github.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-300aff4fd86abf3cdecbd9d7802b1235dca6ea815e709a5793112d1e04c751dc:50c10ae88396028c0ab37795ed30acd3aa3d2b2c9465cf8c5dd66464f49abd51:customers_added:d249ad7b8c2577c4",
      "before_evidence": "https://web.archive.org/web/20090103005615/http://github.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Yahoo!, Facebook and SixApart.",
      "between": {
        "from": "2009-01-03T00:56:15.000Z",
        "to": "2010-01-02T00:26:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20100102002654/http://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "page-50c10ae88396028c0ab37795ed30acd3aa3d2b2c9465cf8c5dd66464f49abd51:50b18271b2c686d020f9024dd2b395b2dd81119858dfe7549b75e606527a0200:headline:ccaf6e0b23044b6a",
      "before_evidence": "https://web.archive.org/web/20100102002654/http://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GitHub is for Public Open Source and Private Business Code” to “520,000 people hosting over 1,552,000 git repositories”.",
      "between": {
        "from": "2010-01-02T00:26:54.000Z",
        "to": "2011-01-03T08:52:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20110103085224/https://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-50c10ae88396028c0ab37795ed30acd3aa3d2b2c9465cf8c5dd66464f49abd51:50b18271b2c686d020f9024dd2b395b2dd81119858dfe7549b75e606527a0200:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100102002654/http://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-01-02T00:26:54.000Z",
        "to": "2011-01-03T08:52:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20110103085224/https://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-50b18271b2c686d020f9024dd2b395b2dd81119858dfe7549b75e606527a0200:2365bc425ecf9f119a7229422700c6539c2183c02c1c357a00f09d6a5ceea27b:logos:aa33a0ea53adc4f7",
      "before_evidence": "https://web.archive.org/web/20110103085224/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Microsoft, VMWare and Redhat.",
      "between": {
        "from": "2011-01-03T08:52:24.000Z",
        "to": "2012-02-02T14:36:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20120202143623/https://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-2365bc425ecf9f119a7229422700c6539c2183c02c1c357a00f09d6a5ceea27b:421ec60debce61a8ebf7b339f67b5b22df782c6594122e59f79f6f8a37657bd3:headline:f7a6fe32b445a6b4",
      "before_evidence": "https://web.archive.org/web/20120202143623/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “1,307,479 people hosting over 3,905,468 git repositories” to “Build software better, together.”.",
      "between": {
        "from": "2012-02-02T14:36:23.000Z",
        "to": "2013-07-11T13:36:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20130711133602/https://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-00049c0a0b9fa9fb43588202cd8fad149d85064911dd3d227fff53b60a8fc231:420509a9e23fe98e136eae835a050d82640e580ff7108efac8104127ee98a45f:pricing:58039ef7f0977dff",
      "before_evidence": "https://web.archive.org/web/20150701074606/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $7 / mo to $7 / month.",
      "between": {
        "from": "2015-07-01T07:46:06.000Z",
        "to": "2016-07-01T06:41:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20160701064110/https://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 8,
      "id": "page-420509a9e23fe98e136eae835a050d82640e580ff7108efac8104127ee98a45f:a62d66a9c995a78d7d00faabf7427175b611538369404c4c9a332aa409d62028:headline:965a8d5671a07c0a",
      "before_evidence": "https://web.archive.org/web/20160701064110/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How people build software” to “Built for developers”.",
      "between": {
        "from": "2016-07-01T06:41:10.000Z",
        "to": "2017-07-01T01:08:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701010819/https://github.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-a62d66a9c995a78d7d00faabf7427175b611538369404c4c9a332aa409d62028:0cfb0dd145be61ee0ede0074e4fb1456f28ed2f0cc889930215c8086a8474b04:headline:a552e104cd8b93c2",
      "before_evidence": "https://web.archive.org/web/20170701010819/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Built for developers” to “Software still starts with you”.",
      "between": {
        "from": "2017-07-01T01:08:19.000Z",
        "to": "2026-11-06T17:12:14.340Z"
      },
      "evidence": "https://github.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-a62d66a9c995a78d7d00faabf7427175b611538369404c4c9a332aa409d62028:0cfb0dd145be61ee0ede0074e4fb1456f28ed2f0cc889930215c8086a8474b04:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170701010819/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-07-01T01:08:19.000Z",
        "to": "2026-11-06T17:12:14.340Z"
      },
      "evidence": "https://github.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 11,
      "id": "page-a62d66a9c995a78d7d00faabf7427175b611538369404c4c9a332aa409d62028:0cfb0dd145be61ee0ede0074e4fb1456f28ed2f0cc889930215c8086a8474b04:traction:cd8791788cbba0db",
      "before_evidence": "https://web.archive.org/web/20170701010819/https://github.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “225M+ developers” on its homepage (was “22M Developers”).",
      "between": {
        "from": "2017-07-01T01:08:19.000Z",
        "to": "2026-11-06T17:12:14.340Z"
      },
      "evidence": "https://github.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": {
    "headline": "McFly homepage messaging and traction claims",
    "summary": "McFly (on github.com) has updated its homepage messaging, surfaced logos, adjusted pricing language, and expanded its stated developer reach over time.",
    "points": [
      {
        "text": "Between July 2017 and November 2026, McFly changed its homepage headline from “Built for developers” to “Software still starts with you”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2017 and November 2026, it added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2017 and November 2026, it updated its homepage traction claim from “22M Developers” to “225M+ developers”.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "These changes between July 2017 and November 2026 suggest a focus on easier onboarding and on emphasizing a larger stated developer base in its positioning.",
        "kind": "interpretation",
        "changes": [
          9,
          10,
          11
        ]
      }
    ],
    "written_at": "2026-11-07T15:15:54.057Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “McFly” company record, https://startuphistory.org/c/github.com"
}