{
  "company": {
    "name": "GiftPocket",
    "website": "https://giftpocket.com/",
    "record": "https://startuphistory.org/c/giftpocket.com"
  },
  "status": null,
  "history_since": "2018-04-25T21:01:15.000Z",
  "baseline": {
    "snapshot_id": "8ddcdfc77fb8a7c12ffb8183939d81601dcc44f1282659f2401f9a5ba10eedb2",
    "observed_at": "2018-04-25T21:01:15.000Z",
    "headline": "A gift card shopping app built by a teen, for teens.",
    "description": "A gift card shopping app built by a teen, for teens.",
    "evidence": "https://web.archive.org/web/20180425210115/https://giftpocket.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2018-08-27T03:54:31.000Z",
      "variants": [
        {
          "headline": "A gift card shopping app built by a teen, for teens.",
          "subhead": "A gift card shopping app built by a teen, for teens.",
          "observed_at": "2018-04-25T21:01:15.000Z",
          "evidence": "https://web.archive.org/web/20180425210115/https://giftpocket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A gift card shopping app built by a teen, for teens.",
          "subhead": "A gift card shopping app built by a teen, for teens.",
          "observed_at": "2018-08-27T03:54:31.000Z",
          "evidence": "https://web.archive.org/web/20180827035431/https://giftpocket.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A gift card shopping app built by a teen, for teens.",
      "subhead": "A gift card shopping app built by a teen, for teens.",
      "from": "2018-04-25T21:01:15.000Z",
      "to": "2018-08-27T03:54:31.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180827035431/https://giftpocket.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-04-25T21:01:15.000Z",
          "to": "2018-08-27T03:54:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-09-11T13:33:02.000Z",
      "variants": [
        {
          "headline": "What is GiftPocket?",
          "subhead": null,
          "observed_at": "2020-12-17T00:06:04.000Z",
          "evidence": "https://web.archive.org/web/20201217000604/https://www.giftpocket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What is GiftPocket?",
          "subhead": null,
          "observed_at": "2021-03-15T19:40:07.000Z",
          "evidence": "https://web.archive.org/web/20210315194007/https://www.giftpocket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What is GiftPocket?",
          "subhead": null,
          "observed_at": "2022-01-16T05:22:18.000Z",
          "evidence": "https://web.archive.org/web/20220116052218/https://www.giftpocket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What is GiftPocket?",
          "subhead": null,
          "observed_at": "2023-01-22T02:50:15.000Z",
          "evidence": "https://web.archive.org/web/20230122025015/https://www.giftpocket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What is GiftPocket?",
          "subhead": null,
          "observed_at": "2024-02-24T00:11:22.000Z",
          "evidence": "https://web.archive.org/web/20240224001122/https://www.giftpocket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What is GiftPocket?",
          "subhead": null,
          "observed_at": "2024-09-11T13:33:02.000Z",
          "evidence": "https://web.archive.org/web/20240911133302/https://www.giftpocket.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What is GiftPocket?",
      "subhead": null,
      "from": "2020-12-17T00:06:04.000Z",
      "to": "2024-09-11T13:33:02.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20240911133302/https://www.giftpocket.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-12-17T00:06:04.000Z",
          "to": "2024-09-11T13:33:02.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3f9973f99360739a338285891882b77d8352ed678f474c7a8d3f7ddf34819933:9f205691cb315981e5a0302fb90d1371f18bbe66a82c9f77120544978ee7dcec:traction:7d2389b87661ad3e",
      "before_evidence": "https://web.archive.org/web/20210315194007/https://www.giftpocket.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “250+ brands” on its homepage (was “70+ brands”).",
      "between": {
        "from": "2021-03-15T19:40:07.000Z",
        "to": "2022-01-16T05:22:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116052218/https://www.giftpocket.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 2,
      "id": "page-9f205691cb315981e5a0302fb90d1371f18bbe66a82c9f77120544978ee7dcec:e301d8f0f1aaa7995ae88de95176d5e76ff5b87f3a946a889e58bdd7516e693d:traction:28c2d308dc1cffc7",
      "before_evidence": "https://web.archive.org/web/20220116052218/https://www.giftpocket.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “300+ brands” on its homepage (was “250+ brands”).",
      "between": {
        "from": "2022-01-16T05:22:18.000Z",
        "to": "2023-01-22T02:50:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230122025015/https://www.giftpocket.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “GiftPocket” company record, https://startuphistory.org/c/giftpocket.com"
}