{
  "company": {
    "name": "Giftbit",
    "website": "https://giftbit.com/",
    "record": "https://startuphistory.org/c/giftbit.com"
  },
  "status": null,
  "history_since": "2011-01-28T19:19:15.000Z",
  "baseline": {
    "snapshot_id": "599b91631e41c275651ecc0ee628e32ed8eb608eee647ace5e7cf7f150a3548d",
    "observed_at": "2011-01-28T19:19:15.000Z",
    "headline": "giftbit.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110128191915/http://giftbit.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.99 / mo",
            "$1.19 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-01-28T19:19:15.000Z",
      "variants": [
        {
          "headline": "giftbit.com",
          "subhead": null,
          "observed_at": "2011-01-28T19:19:15.000Z",
          "evidence": "https://web.archive.org/web/20110128191915/http://giftbit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "giftbit.com",
      "subhead": null,
      "from": "2011-01-28T19:19:15.000Z",
      "to": "2011-01-28T19:19:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110128191915/http://giftbit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-01-28T19:19:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-02-13T11:17:04.000Z",
      "variants": [
        {
          "headline": "Digital Gift Card Rewards",
          "subhead": "Supercharge the way you buy and send digital gift cards.",
          "observed_at": "2017-05-13T07:39:00.000Z",
          "evidence": "https://web.archive.org/web/20170513073900/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital Gift Card Rewards",
          "subhead": "Supercharge the way you buy and send digital gift cards.",
          "observed_at": "2018-02-13T11:17:04.000Z",
          "evidence": "https://web.archive.org/web/20180213111704/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digital Gift Card Rewards",
      "subhead": "Supercharge the way you buy and send digital gift cards.",
      "from": "2017-05-13T07:39:00.000Z",
      "to": "2018-02-13T11:17:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180213111704/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-05-13T07:39:00.000Z",
          "to": "2018-02-13T11:17:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-11-25T02:28:55.000Z",
      "variants": [
        {
          "headline": "Send rewards, get results",
          "subhead": "Buy, send and track digital gift cards for your reward and incentive programs.",
          "observed_at": "2019-09-21T13:51:16.000Z",
          "evidence": "https://web.archive.org/web/20190921135116/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Send rewards, get results",
          "subhead": "Buy, send and track digital gift cards for your reward and incentive programs.",
          "observed_at": "2021-11-25T02:28:55.000Z",
          "evidence": "https://web.archive.org/web/20211125022855/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Send rewards, get results",
      "subhead": "Buy, send and track digital gift cards for your reward and incentive programs.",
      "from": "2019-09-21T13:51:16.000Z",
      "to": "2021-11-25T02:28:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20211125022855/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-09-21T13:51:16.000Z",
          "to": "2021-11-25T02:28:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-11T00:34:24.000Z",
      "variants": [
        {
          "headline": "Simply more rewarding",
          "subhead": "Buy, send and track digital gift cards for your reward and incentive programs.",
          "observed_at": "2023-01-03T19:08:48.000Z",
          "evidence": "https://web.archive.org/web/20230103190848/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simply more rewarding",
          "subhead": "Buy, send and track digital gift cards for your reward and incentive programs.",
          "observed_at": "2024-01-11T00:34:24.000Z",
          "evidence": "https://web.archive.org/web/20240111003424/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Simply more rewarding",
      "subhead": "Buy, send and track digital gift cards for your reward and incentive programs.",
      "from": "2023-01-03T19:08:48.000Z",
      "to": "2024-01-11T00:34:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240111003424/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-03T19:08:48.000Z",
          "to": "2024-01-11T00:34:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "We help you send rewards",
          "subhead": "Buy, send and track digital gift cards and prepaid cards for your reward and incentive programs.",
          "observed_at": "2025-07-15T05:40:59.000Z",
          "evidence": "https://web.archive.org/web/20250715054059/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We help you send rewards",
          "subhead": "Buy, send and track digital gift cards and prepaid cards for your reward and incentive programs.",
          "observed_at": "2026-07-03T00:07:25.000Z",
          "evidence": "https://web.archive.org/web/20260703000725/https://www.giftbit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We help you send rewards",
          "subhead": "Buy, send and track digital gift cards and prepaid cards for your reward and incentive programs.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.giftbit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We help you send rewards",
      "subhead": "Buy, send and track digital gift cards and prepaid cards for your reward and incentive programs.",
      "from": "2025-07-15T05:40:59.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 3,
      "evidence": "https://www.giftbit.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-15T05:40:59.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2a58e23172f9382f602d85952fc01d483d342bdf593a88440ef1d353e84d51b6:edfb7b7072cdd432b4318020e73ece196994163aa728834e70d32584c86c52d1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20170513073900/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2017-05-13T07:39:00.000Z",
        "to": "2018-02-13T11:17:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20180213111704/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-edfb7b7072cdd432b4318020e73ece196994163aa728834e70d32584c86c52d1:9bdeaab43c22d44c5d0929097806b0e217f85f821a099e1e6f5f60d20bf223d2:headline:9d89a7a440ab3999",
      "before_evidence": "https://web.archive.org/web/20180213111704/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Digital Gift Card Rewards” to “Send rewards, get results”.",
      "between": {
        "from": "2018-02-13T11:17:04.000Z",
        "to": "2019-09-21T13:51:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20190921135116/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-edfb7b7072cdd432b4318020e73ece196994163aa728834e70d32584c86c52d1:9bdeaab43c22d44c5d0929097806b0e217f85f821a099e1e6f5f60d20bf223d2:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20180213111704/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-02-13T11:17:04.000Z",
        "to": "2019-09-21T13:51:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20190921135116/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-80aad0fdff52272454089fe72a85409d4e0ca06fac2aa55a8220caeb6516fc44:91c7da282b97284b3c0813e1c886314245652591bdeb2f9b03927a1c204c7717:headline:8875cfa1d31ffc38",
      "before_evidence": "https://web.archive.org/web/20211125022855/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Send rewards, get results” to “Simply more rewarding”.",
      "between": {
        "from": "2021-11-25T02:28:55.000Z",
        "to": "2023-01-03T19:08:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103190848/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-80aad0fdff52272454089fe72a85409d4e0ca06fac2aa55a8220caeb6516fc44:91c7da282b97284b3c0813e1c886314245652591bdeb2f9b03927a1c204c7717:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20211125022855/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-11-25T02:28:55.000Z",
        "to": "2023-01-03T19:08:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103190848/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-eea6401ffeac449f7d77176076590b4f1529b084569d6ad0325515a780cc6c0a:1da555d8ef1c4349e929b50971dd3305bea8a77d0ec9cd4409901c5aef808c28:headline:e534c79399cc967c",
      "before_evidence": "https://web.archive.org/web/20240111003424/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Simply more rewarding” to “We help you send rewards”.",
      "between": {
        "from": "2024-01-11T00:34:24.000Z",
        "to": "2025-07-15T05:40:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20250715054059/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-1da555d8ef1c4349e929b50971dd3305bea8a77d0ec9cd4409901c5aef808c28:4eae7d12c8fff2eb833918ccf32ffa0976c9c16ab8fa4b9680e0b7aa9be1c69d:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250715054059/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-15T05:40:59.000Z",
        "to": "2026-07-03T00:07:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703000725/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-1da555d8ef1c4349e929b50971dd3305bea8a77d0ec9cd4409901c5aef808c28:4eae7d12c8fff2eb833918ccf32ffa0976c9c16ab8fa4b9680e0b7aa9be1c69d:logos:e3186518487aa017",
      "before_evidence": "https://web.archive.org/web/20250715054059/https://www.giftbit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: IKEA, Netflix, Tim Hortons, Air Canada and Indigo.",
      "between": {
        "from": "2025-07-15T05:40:59.000Z",
        "to": "2026-07-03T00:07:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703000725/https://www.giftbit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Giftbit updates positioning and highlights SOC 2 and new homepage logos",
    "summary": "Giftbit has revised its homepage messaging multiple times and now highlights SOC 2 compliance and several company logos on its homepage. It also introduced a pricing page, free sign-up or trial, and a careers page over earlier periods.",
    "points": [
      {
        "text": "Between May 2017 and February 2018, Giftbit added a pricing page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2018 and September 2019, Giftbit changed its homepage headline from “Digital Gift Card Rewards” to “Send rewards, get results” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between November 2021 and January 2023, Giftbit changed its homepage headline to “Simply more rewarding” and added a careers page.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      },
      {
        "text": "Between July 2025 and July 2026, Giftbit changed its homepage headline to “We help you send rewards”, began stating SOC 2 compliance on its homepage, and added IKEA, Netflix, Tim Hortons, Air Canada and Indigo logos to its homepage.",
        "kind": "fact",
        "changes": [
          6,
          7,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T21:00:54.214Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Giftbit” company record, https://startuphistory.org/c/giftbit.com"
}