{
  "company": {
    "name": "Warmly",
    "website": "https://getwarmly.com/",
    "record": "https://startuphistory.org/c/getwarmly.com"
  },
  "status": null,
  "history_since": "2020-04-17T05:13:10.000Z",
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    "observed_at": "2020-04-17T05:13:10.000Z",
    "headline": "Every happy customer should bring in five more",
    "description": "Warmly empowesr Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
    "evidence": "https://web.archive.org/web/20200417051310/https://www.getwarmly.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-04-17T05:13:10.000Z",
      "variants": [
        {
          "headline": "Every happy customer should bring in five more",
          "subhead": "Warmly empowesr Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
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          "evidence": "https://web.archive.org/web/20200417051310/https://www.getwarmly.com/",
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        }
      ],
      "headline": "Every happy customer should bring in five more",
      "subhead": "Warmly empowesr Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
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      "to": "2020-04-17T05:13:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200417051310/https://www.getwarmly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-04-17T05:13:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-04T08:44:41.000Z",
      "variants": [
        {
          "headline": "Get warm qualified leads. Every week.",
          "subhead": "Warmly empowers Sales and Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
          "observed_at": "2020-08-04T08:44:41.000Z",
          "evidence": "https://web.archive.org/web/20200804084441/https://www.getwarmly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get warm qualified leads. Every week.",
      "subhead": "Warmly empowers Sales and Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
      "from": "2020-08-04T08:44:41.000Z",
      "to": "2020-08-04T08:44:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200804084441/https://www.getwarmly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-24T16:21:50.000Z",
      "variants": [
        {
          "headline": "Unlock LTVC, your Lifetime Value of Champions",
          "subhead": "Warmly empowers Sales and Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
          "observed_at": "2021-01-24T16:21:50.000Z",
          "evidence": "https://web.archive.org/web/20210124162150/https://www.getwarmly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock LTVC, your Lifetime Value of Champions",
      "subhead": "Warmly empowers Sales and Customer Success teams to identify, nurture, and leverage their customer advocates. We find you warm leads and grow your business.",
      "from": "2021-01-24T16:21:50.000Z",
      "to": "2021-01-24T16:21:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210124162150/https://www.getwarmly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Generate 3x More Qualified Pipeline",
          "subhead": "Warmly identifies anonymous website visitors, enriches them with intent data, and engages buyers through AI chat and email. Pipeline impact in weeks.",
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          "evidence": "https://www.warmly.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Generate 3x More Qualified Pipeline",
      "subhead": "Warmly identifies anonymous website visitors, enriches them with intent data, and engages buyers through AI chat and email. Pipeline impact in weeks.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.warmly.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-b3b40e30b1ee2fa511d35bddf0431ba56e187ec61c0e32c14fb8b9696d5441f8:4092f4f5f7fe4a98347aabb9d716b4e8b44e2c65ac4b1ea915f966d930934b1f:repositioning",
      "before_evidence": "https://web.archive.org/web/20200417051310/https://www.getwarmly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Every happy customer should bring in five more” to “Get warm qualified leads. Every week.”.",
      "between": {
        "from": "2020-04-17T05:13:10.000Z",
        "to": "2020-08-04T08:44:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20200804084441/https://www.getwarmly.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-4092f4f5f7fe4a98347aabb9d716b4e8b44e2c65ac4b1ea915f966d930934b1f:0e013dfc1e1ea88e15041c261adf4606e31d9a0c16fc64f1485cb4fb5c11078d:headline:7d50ad209960ab39",
      "before_evidence": "https://web.archive.org/web/20200804084441/https://www.getwarmly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get warm qualified leads. Every week.” to “Unlock LTVC, your Lifetime Value of Champions”.",
      "between": {
        "from": "2020-08-04T08:44:41.000Z",
        "to": "2021-01-24T16:21:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20210124162150/https://www.getwarmly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4092f4f5f7fe4a98347aabb9d716b4e8b44e2c65ac4b1ea915f966d930934b1f:0e013dfc1e1ea88e15041c261adf4606e31d9a0c16fc64f1485cb4fb5c11078d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20200804084441/https://www.getwarmly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-08-04T08:44:41.000Z",
        "to": "2021-01-24T16:21:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20210124162150/https://www.getwarmly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "classifier-0e013dfc1e1ea88e15041c261adf4606e31d9a0c16fc64f1485cb4fb5c11078d:ea13d92fdef69f75275f5dc0d179a4d3b086aa7e878a179ab52d01752ba70c72:repositioning",
      "before_evidence": "https://web.archive.org/web/20210124162150/https://www.getwarmly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unlock LTVC, your Lifetime Value of Champions” to “Generate 3x More Qualified Pipeline”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-01-24T16:21:50.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.warmly.ai/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-0e013dfc1e1ea88e15041c261adf4606e31d9a0c16fc64f1485cb4fb5c11078d:ea13d92fdef69f75275f5dc0d179a4d3b086aa7e878a179ab52d01752ba70c72:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210124162150/https://www.getwarmly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-01-24T16:21:50.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.warmly.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Warmly” company record, https://startuphistory.org/c/getwarmly.com"
}