{
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    "record": "https://startuphistory.org/c/getunleash.io"
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      "headline": "Create with freedom. Release with confidence",
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          "subhead": "Feature flags that are oss, private, secure, and ready for the most complex setups out of the box. Built for enterprises.",
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      "subhead": "Feature flags that are oss, private, secure, and ready for the most complex setups out of the box. Built for enterprises.",
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      "captures": 2,
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    {
      "quote_observed_at": "2026-01-04T16:30:18.000Z",
      "variants": [
        {
          "headline": "Feature Management Platform / Feature Flags for Large Enterprise",
          "subhead": "Feature flags that are oss, private, secure, and ready for the most complex setups out of the box. Built for enterprises.",
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          "evidence": "https://web.archive.org/web/20260104163018/https://www.getunleash.io/",
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      ],
      "headline": "Feature Management Platform / Feature Flags for Large Enterprise",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20260104163018/https://www.getunleash.io/",
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          "evidence": "https://web.archive.org/web/20260709200050/https://www.getunleash.io/",
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      "headline": "Friends don't let friends ship AI-generated code without feature flags.",
      "subhead": "Unleash is the FeatureOps Control Plane built for enterprises. Open source, private, and secure. Move fast, stay safe, and keep shipping.",
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      "between": {
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        "to": "2022-01-23T13:10:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20220123131009/https://www.getunleash.io:443/",
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      "kind": "headline",
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      "between": {
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        "to": "2023-01-03T13:21:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103132100/https://www.getunleash.io/",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
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      "summary": "Changed its homepage headline from “Deliver more features without risk” to “Code freely. Release confidently. Then scale it.”.",
      "between": {
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        "to": "2023-07-11T14:52:22.000Z"
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      "evidence": "https://web.archive.org/web/20230711145222/https://www.getunleash.io/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Code freely. Release confidently. Then scale it.” to “Friends don't let friends build their own feature flag system.”.",
      "between": {
        "from": "2023-07-11T14:52:22.000Z",
        "to": "2024-01-12T11:02:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112110208/https://www.getunleash.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20240710070136/https://www.getunleash.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2026-01-04T16:30:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104163018/https://www.getunleash.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “We’ve raised a $35 million Series B led by One Peak, with continued support from Spark Capital, Frontline Ventures, and Firstminute Capital.”.",
      "between": {
        "from": "2026-01-04T16:30:18.000Z",
        "to": "2026-07-09T20:00:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709200050/https://www.getunleash.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20260104163018/https://www.getunleash.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FEDRAMP and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-04T16:30:18.000Z",
        "to": "2026-07-09T20:00:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709200050/https://www.getunleash.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-d195c437f51c87a6e0b555fe7e3a26dfa0792713ddd3ab322f06aaac535d5891:cfb37c1e2e412a7a19f19e869f01db3d600081b762a4cc6b44b493441fc5f182:headline:50d872c009991dd5",
      "before_evidence": "https://web.archive.org/web/20260709200050/https://www.getunleash.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Friends don't let friends ship AI-generated code without feature flags.” to “The AI kill switch that you control end to end.”.",
      "between": {
        "from": "2026-07-09T20:00:50.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getunleash.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-d195c437f51c87a6e0b555fe7e3a26dfa0792713ddd3ab322f06aaac535d5891:cfb37c1e2e412a7a19f19e869f01db3d600081b762a4cc6b44b493441fc5f182:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20260709200050/https://www.getunleash.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2026-07-09T20:00:50.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getunleash.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Unleash” company record, https://startuphistory.org/c/getunleash.io"
}