{
  "company": {
    "name": "Strada",
    "website": "https://getstrada.com/",
    "record": "https://startuphistory.org/c/getstrada.com"
  },
  "status": null,
  "history_since": "2023-04-06T15:53:16.000Z",
  "baseline": {
    "snapshot_id": "b4e327f472ed21a34c378381903e6b16b4f7055874f74fabadc154a5e2abf6e7",
    "observed_at": "2023-04-06T15:53:16.000Z",
    "headline": "STRADA API",
    "description": null,
    "evidence": "https://web.archive.org/web/20230406155316/https://www.getstrada.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-01-20T17:07:27.000Z",
      "variants": [
        {
          "headline": "STRADA API",
          "subhead": null,
          "observed_at": "2023-04-06T15:53:16.000Z",
          "evidence": "https://web.archive.org/web/20230406155316/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Strada | Build integrations remarkably fast",
          "subhead": "Connect enterprise systems at scale with the Strada copilot and all-in-one development platform",
          "observed_at": "2023-09-09T20:17:30.000Z",
          "evidence": "https://web.archive.org/web/20230909201730/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build automation remarkably fast | Strada",
          "subhead": "Connect APIs in Python with integrations, triggers, and deployment all handled for you.",
          "observed_at": "2024-01-20T17:07:27.000Z",
          "evidence": "https://web.archive.org/web/20240120170727/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build automation remarkably fast | Strada",
      "subhead": "Connect APIs in Python with integrations, triggers, and deployment all handled for you.",
      "from": "2023-04-06T15:53:16.000Z",
      "to": "2024-01-20T17:07:27.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240120170727/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-04-06T15:53:16.000Z",
          "to": "2024-01-20T17:07:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-08-15T05:26:52.000Z",
      "variants": [
        {
          "headline": "Strada | Automate with Generative AI",
          "subhead": "Automate work with AI, connected to software you already use.",
          "observed_at": "2024-08-15T05:26:52.000Z",
          "evidence": "https://web.archive.org/web/20240815052652/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Strada | Automate with Generative AI",
      "subhead": "Automate work with AI, connected to software you already use.",
      "from": "2024-08-15T05:26:52.000Z",
      "to": "2024-08-15T05:26:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240815052652/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-08-15T05:26:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Strada | Phone AI agents for insurance",
          "subhead": "Conversational AI that handles phone calls 24/7 for brokers, agencies, and MGAs.",
          "observed_at": "2025-01-10T00:24:23.000Z",
          "evidence": "https://web.archive.org/web/20250110002423/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Phone AI agents for insurance distribution",
          "subhead": "Phone AI agents for insurance carriers, MGAs, and brokers",
          "observed_at": "2025-07-01T19:23:57.000Z",
          "evidence": "https://web.archive.org/web/20250701192357/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Conversational AI agents for insurance operations",
          "subhead": "Automate inbound & outbound calls, reduce response times, and scale operations with enterprise-grade phone AI made for insurance.",
          "observed_at": "2026-01-15T17:54:32.000Z",
          "evidence": "https://web.archive.org/web/20260115175432/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI that runs insurance operations",
          "subhead": "Automate servicing, claims and sales operations with enterprise-grade agentic AI built for insurance.",
          "observed_at": "2026-08-31T00:41:20.000Z",
          "evidence": "https://web.archive.org/web/20260831004120/https://www.getstrada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI that runs insurance operations",
          "subhead": "Automate servicing, claims and sales operations with enterprise-grade agentic AI built for insurance.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getstrada.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI that runs insurance operations",
      "subhead": "Automate servicing, claims and sales operations with enterprise-grade agentic AI built for insurance.",
      "from": "2025-01-10T00:24:23.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 5,
      "evidence": "https://www.getstrada.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-10T00:24:23.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b4e327f472ed21a34c378381903e6b16b4f7055874f74fabadc154a5e2abf6e7:7c0ecc099a268bf57f0072480d16aed48fefa205c28ee6e6d94402613281af2f:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230406155316/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-04-06T15:53:16.000Z",
        "to": "2023-09-09T20:17:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230909201730/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-7c0ecc099a268bf57f0072480d16aed48fefa205c28ee6e6d94402613281af2f:ec3be227e44ae2e681d8a97ba3d746f89a0fee2a6aad43d3f1d233540499220e:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230909201730/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-09-09T20:17:30.000Z",
        "to": "2024-01-20T17:07:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20240120170727/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-ec3be227e44ae2e681d8a97ba3d746f89a0fee2a6aad43d3f1d233540499220e:235a1e43a29d4c35a62724a862c1c0904228dfc92c9450555ec3169945290c7e:headline:e3c90c1a18b40624",
      "before_evidence": "https://web.archive.org/web/20240120170727/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build automation remarkably fast | Strada” to “Strada | Automate with Generative AI”.",
      "between": {
        "from": "2024-01-20T17:07:27.000Z",
        "to": "2024-08-15T05:26:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815052652/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-ec3be227e44ae2e681d8a97ba3d746f89a0fee2a6aad43d3f1d233540499220e:235a1e43a29d4c35a62724a862c1c0904228dfc92c9450555ec3169945290c7e:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240120170727/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-01-20T17:07:27.000Z",
        "to": "2024-08-15T05:26:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815052652/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "classifier-235a1e43a29d4c35a62724a862c1c0904228dfc92c9450555ec3169945290c7e:a968ff9d5ab3b819cc75e6828a969ca8449689d6c860b9923fbae285ca1a7852:repositioning",
      "before_evidence": "https://web.archive.org/web/20240815052652/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Strada | Automate with Generative AI” to “Strada | Phone AI agents for insurance”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-08-15T05:26:52.000Z",
        "to": "2025-01-10T00:24:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250110002423/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-a968ff9d5ab3b819cc75e6828a969ca8449689d6c860b9923fbae285ca1a7852:a2dc192531b650cf7128cfb5b48303afcae0963b24ec9ded033c19d8a43c4bda:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20250110002423/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-01-10T00:24:23.000Z",
        "to": "2025-07-01T19:23:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701192357/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 7,
      "id": "page-a968ff9d5ab3b819cc75e6828a969ca8449689d6c860b9923fbae285ca1a7852:a2dc192531b650cf7128cfb5b48303afcae0963b24ec9ded033c19d8a43c4bda:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250110002423/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-10T00:24:23.000Z",
        "to": "2025-07-01T19:23:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701192357/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-a968ff9d5ab3b819cc75e6828a969ca8449689d6c860b9923fbae285ca1a7852:a2dc192531b650cf7128cfb5b48303afcae0963b24ec9ded033c19d8a43c4bda:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250110002423/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-10T00:24:23.000Z",
        "to": "2025-07-01T19:23:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701192357/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-69f648644f3011c37e6b8f588ebad73b924a1750094e07853392aa94856fc42f:49a590b71b59e045956e4a53be7968541d00e587ca543061de5c0ea2b1233a7c:headline:a1f6754fb9212478",
      "before_evidence": "https://web.archive.org/web/20260115175432/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Conversational AI agents for insurance operations” to “AI that runs insurance operations”.",
      "between": {
        "from": "2026-01-15T17:54:32.000Z",
        "to": "2026-08-31T00:41:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260831004120/https://www.getstrada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-49a590b71b59e045956e4a53be7968541d00e587ca543061de5c0ea2b1233a7c:ee64ed05c1c2b1a3e056ed34a3a4e084ba05aa64cf2e133d4407df1086ef03f6:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20260831004120/https://www.getstrada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2026-08-31T00:41:20.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getstrada.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Strada” company record, https://startuphistory.org/c/getstrada.com"
}