{
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      "kind": "repositioning",
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      "summary": "Changed its homepage headline from “Get insights without burdening your data team” to “Iterative AI research”. A classifier read this as a change in its core product.",
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    {
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Iterative AI research” to “Go from concept to clarity with Spine”. A classifier read this as a change in its core product.",
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        "to": "2026-01-07T17:48:49.000Z"
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      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Go from concept to clarity with Spine” to “Complex work deserves more than one model.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-07T17:48:49.000Z",
        "to": "2026-09-12T03:06:34.000Z"
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      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "before_evidence": "https://web.archive.org/web/20260107174849/https://www.getspine.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-07T17:48:49.000Z",
        "to": "2026-09-12T03:06:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260912030634/https://www.getspine.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Spine AI” company record, https://startuphistory.org/c/getspine.ai"
}