{
  "company": {
    "name": "Shur",
    "website": "https://getshur.com/",
    "record": "https://startuphistory.org/c/getshur.com"
  },
  "status": null,
  "history_since": "2024-02-29T23:43:59.000Z",
  "baseline": {
    "snapshot_id": "57bb92abe5cc5fdc28c7e274cdb067460904acf3ff6eefc3a6d856bfe889ecb2",
    "observed_at": "2024-02-29T23:43:59.000Z",
    "headline": "Comprehensive financial services platform for professionals with student loans.",
    "description": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
    "evidence": "https://web.archive.org/web/20240229234359/https://www.getshur.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-14T10:05:23.000Z",
      "variants": [
        {
          "headline": "Comprehensive financial services platform for professionals with student loans.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2024-02-29T23:43:59.000Z",
          "evidence": "https://web.archive.org/web/20240229234359/https://www.getshur.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connecting the Financial Services Industry to Millions of Professionals with Student Loans.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2024-07-14T01:05:47.000Z",
          "evidence": "https://web.archive.org/web/20240714010547/https://getshur.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connecting the Financial Services Industry to Millions of Professionals with Student Loans.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2025-01-01T10:49:39.000Z",
          "evidence": "https://web.archive.org/web/20250101104939/https://getshur.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connecting the Financial Services Industry to Millions of Professionals with Student Loans.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2025-07-02T17:19:06.000Z",
          "evidence": "https://web.archive.org/web/20250702171906/https://getshur.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connecting the Financial Services Industry to Millions of Professionals with Student Loans.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2026-01-14T10:05:23.000Z",
          "evidence": "https://web.archive.org/web/20260114100523/https://getshur.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Connecting the Financial Services Industry to Millions of Professionals with Student Loans.",
      "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
      "from": "2024-02-29T23:43:59.000Z",
      "to": "2026-01-14T10:05:23.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260114100523/https://getshur.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-29T23:43:59.000Z",
          "to": "2026-01-14T10:05:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Unlocking Wealth Building for Professionals with Student Loans in Your Community.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2026-07-14T07:43:50.000Z",
          "evidence": "https://web.archive.org/web/20260714074350/https://getshur.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlocking Wealth Building for Professionals with Student Loans in Your Community.",
          "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getshur.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Unlocking Wealth Building for Professionals with Student Loans in Your Community.",
      "subhead": "Comprehensive financial services platform for professionals with student loans. Company-sponsored financial wellness programs that integrate alternative credit scoring, personalized financial guidance",
      "from": "2026-07-14T07:43:50.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 2,
      "evidence": "https://getshur.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T07:43:50.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-57bb92abe5cc5fdc28c7e274cdb067460904acf3ff6eefc3a6d856bfe889ecb2:3dd4ad17ecde3c03fcc727fbd0d51245914bedf5a53fea8274cfaa3ff84a38fd:logos:05584c8f16aaf187",
      "before_evidence": "https://web.archive.org/web/20240229234359/https://www.getshur.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: copeace, techstars copy and New York Ventures copy.",
      "between": {
        "from": "2024-02-29T23:43:59.000Z",
        "to": "2024-07-14T01:05:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20240714010547/https://getshur.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-ee97ac3d06797e5a36ae5dc010a7fbfa3994011da8942782f5a8e9cd720860dd:962615339c0038452f8b6b07675467f07faad1403a85cf31147363baad52a8c3:headline:edb15128ff36e6be",
      "before_evidence": "https://web.archive.org/web/20260114100523/https://getshur.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Connecting the Financial Services Industry to Millions of Professionals with Student Loans.” to “Unlocking Wealth Building for Professionals with Student Loans in Your Community.”.",
      "between": {
        "from": "2026-01-14T10:05:23.000Z",
        "to": "2026-07-14T07:43:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714074350/https://getshur.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Shur updates homepage messaging and adds new logos",
    "summary": "Shur revised its homepage headline about wealth building for professionals with student loans and added several logos to its homepage. These updates suggest changes in how it presents its offering and associations.",
    "points": [
      {
        "text": "Between February 2024 and July 2024, Shur added logos labeled copeace, techstars copy and New York Ventures copy to its homepage.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "This addition of logos between February 2024 and July 2024 may be intended to highlight associations or endorsements.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Shur changed its homepage headline to “Unlocking Wealth Building for Professionals with Student Loans in Your Community.” from “Connecting the Financial Services Industry to Millions of Professionals with Student Loans.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "This headline change between January 2026 and July 2026 suggests a shift in emphasis toward wealth building for professionals with student loans within specific communities.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T21:02:00.039Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Shur” company record, https://startuphistory.org/c/getshur.com"
}