{
  "company": {
    "name": "Repeat",
    "website": "https://getrepeat.io/",
    "record": "https://startuphistory.org/c/getrepeat.io"
  },
  "status": null,
  "history_since": "2020-08-08T23:40:43.000Z",
  "baseline": {
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    "observed_at": "2020-08-08T23:40:43.000Z",
    "headline": "Smart Replenishment for CPG brands",
    "description": "Smart Replenishment™ for CPG brands: Turn your one-time buyers into repeat customers with just-in-time replenishment reminders.",
    "evidence": "https://web.archive.org/web/20200808234043/https://www.getrepeat.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-08-08T23:40:43.000Z",
      "variants": [
        {
          "headline": "Smart Replenishment for CPG brands",
          "subhead": "Smart Replenishment™ for CPG brands: Turn your one-time buyers into repeat customers with just-in-time replenishment reminders.",
          "observed_at": "2020-08-08T23:40:43.000Z",
          "evidence": "https://web.archive.org/web/20200808234043/https://www.getrepeat.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smart Replenishment for CPG brands",
      "subhead": "Smart Replenishment™ for CPG brands: Turn your one-time buyers into repeat customers with just-in-time replenishment reminders.",
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      "to": "2020-08-08T23:40:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200808234043/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-08T23:40:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-04-11T18:21:57.000Z",
      "variants": [
        {
          "headline": "Reordering stuff sucks. We make it better.",
          "subhead": "CPG brands use Repeat to give their DTC customers faster reordering experiences and just-in-time notifications—so they never run out and your returning customers keep climbing.",
          "observed_at": "2021-04-11T18:21:57.000Z",
          "evidence": "https://web.archive.org/web/20210411182157/https://www.getrepeat.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reordering stuff sucks. We make it better.",
      "subhead": "CPG brands use Repeat to give their DTC customers faster reordering experiences and just-in-time notifications—so they never run out and your returning customers keep climbing.",
      "from": "2021-04-11T18:21:57.000Z",
      "to": "2021-04-11T18:21:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210411182157/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-04-11T18:21:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T01:58:39.000Z",
      "variants": [
        {
          "headline": "The buy again button for CPG brands.",
          "subhead": "CPG brands use Repeat to give their DTC customers faster reordering experiences and just-in-time notifications—so they never run out and your returning customers keep climbing.",
          "observed_at": "2022-02-24T23:14:11.000Z",
          "evidence": "https://web.archive.org/web/20220224231411/https://www.getrepeat.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The buy again button for CPG brands.",
          "subhead": "CPG brands use Repeat to give their DTC customers faster reordering experiences and just-in-time notifications—so they never run out and your returning customers keep climbing.",
          "observed_at": "2022-07-01T01:58:39.000Z",
          "evidence": "https://web.archive.org/web/20220701015839/https://www.getrepeat.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The buy again button for CPG brands.",
      "subhead": "CPG brands use Repeat to give their DTC customers faster reordering experiences and just-in-time notifications—so they never run out and your returning customers keep climbing.",
      "from": "2022-02-24T23:14:11.000Z",
      "to": "2022-07-01T01:58:39.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220701015839/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-02-24T23:14:11.000Z",
          "to": "2022-07-01T01:58:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-29T15:33:51.000Z",
      "variants": [
        {
          "headline": "THE EASIEST WAY TO AUTOMATE REORDERING Book a Demo Book a Demo Book a Demo Book a Demo THE EASIEST WAY TO AUTOMATE REORDERING",
          "subhead": "CPG brands use Repeat to give returning customers an easy reordering experience. One that is faster, personalized and backed by insight. Get more revenue from your repeat customers.",
          "observed_at": "2023-01-29T15:33:51.000Z",
          "evidence": "https://web.archive.org/web/20230129153351/https://www.getrepeat.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "THE EASIEST WAY TO AUTOMATE REORDERING Book a Demo Book a Demo Book a Demo Book a Demo THE EASIEST WAY TO AUTOMATE REORDERING",
      "subhead": "CPG brands use Repeat to give returning customers an easy reordering experience. One that is faster, personalized and backed by insight. Get more revenue from your repeat customers.",
      "from": "2023-01-29T15:33:51.000Z",
      "to": "2023-01-29T15:33:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230129153351/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-29T15:33:51.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2fbb5bef7023421870df4eca068a015439f898079a75b92fde33dcd01afbe540:022fe754e014323984d16601cb75e5e966094825be1e75b0fbf9cbda14d33f56:headline:a7ad22ab787f8ba4",
      "before_evidence": "https://web.archive.org/web/20200808234043/https://www.getrepeat.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smart Replenishment for CPG brands” to “Reordering stuff sucks. We make it better.”.",
      "between": {
        "from": "2020-08-08T23:40:43.000Z",
        "to": "2021-04-11T18:21:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20210411182157/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2fbb5bef7023421870df4eca068a015439f898079a75b92fde33dcd01afbe540:022fe754e014323984d16601cb75e5e966094825be1e75b0fbf9cbda14d33f56:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20200808234043/https://www.getrepeat.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2020-08-08T23:40:43.000Z",
        "to": "2021-04-11T18:21:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20210411182157/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-022fe754e014323984d16601cb75e5e966094825be1e75b0fbf9cbda14d33f56:15bc8c23345028d56725c8b467f649e20fc4bcbe70f885cf34a1f47fb7291e1e:headline:cc1292dc1ada343d",
      "before_evidence": "https://web.archive.org/web/20210411182157/https://www.getrepeat.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reordering stuff sucks. We make it better.” to “The buy again button for CPG brands.”.",
      "between": {
        "from": "2021-04-11T18:21:57.000Z",
        "to": "2022-02-24T23:14:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20220224231411/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-2f5b7c8dcd8abee356c9664415ac671e6433e323d7ffe44259e1da883de52648:40c8a48f9685e8c13e7a5baca55197966875c802eaae81baff29379d96d4a629:headline:ffba430becd7e189",
      "before_evidence": "https://web.archive.org/web/20220701015839/https://www.getrepeat.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The buy again button for CPG brands.” to “THE EASIEST WAY TO AUTOMATE REORDERING Book a Demo Book a Demo Book a Demo Book a Demo THE EASIEST WAY TO AUTOMATE REORDERING”.",
      "between": {
        "from": "2022-07-01T01:58:39.000Z",
        "to": "2023-01-29T15:33:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230129153351/https://www.getrepeat.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-40c8a48f9685e8c13e7a5baca55197966875c802eaae81baff29379d96d4a629:1b1660d23cc7dade6b34a539e6415c07f6c24406343251915817e8cccadb2c9c:hiring:06c5f3bf6f2a8e55",
      "before_evidence": "https://web.archive.org/web/20230129153351/https://www.getrepeat.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Greenhouse.",
      "between": {
        "from": "2023-01-29T15:33:51.000Z",
        "to": "2024-01-23T09:17:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240123091739/https://getrepeat.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-40c8a48f9685e8c13e7a5baca55197966875c802eaae81baff29379d96d4a629:1b1660d23cc7dade6b34a539e6415c07f6c24406343251915817e8cccadb2c9c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230129153351/https://www.getrepeat.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-29T15:33:51.000Z",
        "to": "2024-01-23T09:17:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240123091739/https://getrepeat.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Repeat” company record, https://startuphistory.org/c/getrepeat.io"
}