{
  "company": {
    "name": "Renn",
    "website": "https://getrenn.com/",
    "record": "https://startuphistory.org/c/getrenn.com"
  },
  "status": null,
  "history_since": "2022-01-21T00:36:08.000Z",
  "baseline": {
    "snapshot_id": "a96e5c53965f0738993d9238a7e85bfd85de2399dcfc2379cda71fc57f407652",
    "observed_at": "2022-01-21T00:36:08.000Z",
    "headline": "Renn | Care Created For You",
    "description": "Care For Woman 50+ Delivered To Your Door. Try Today.",
    "evidence": "https://web.archive.org/web/20220121003608/https://getrenn.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-21T00:36:08.000Z",
      "variants": [
        {
          "headline": "Renn | Care Created For You",
          "subhead": "Care For Woman 50+ Delivered To Your Door. Try Today.",
          "observed_at": "2022-01-21T00:36:08.000Z",
          "evidence": "https://web.archive.org/web/20220121003608/https://getrenn.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Renn | Care Created For You",
      "subhead": "Care For Woman 50+ Delivered To Your Door. Try Today.",
      "from": "2022-01-21T00:36:08.000Z",
      "to": "2022-01-21T00:36:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220121003608/https://getrenn.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-21T00:36:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-13T09:15:25.000Z",
      "variants": [
        {
          "headline": "Automated taxes. ‍ Built for tax savings.",
          "subhead": null,
          "observed_at": "2025-01-13T19:52:32.000Z",
          "evidence": "https://web.archive.org/web/20250113195232/https://getrenn.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Self-driving taxes. Built for tax savings.",
          "subhead": "renn handles your finances, from cashflow to tax filing.",
          "observed_at": "2025-07-10T09:06:50.000Z",
          "evidence": "https://web.archive.org/web/20250710090650/https://www.getrenn.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Self-driving taxes. Built for tax savings.",
          "subhead": "renn handles your finances, from cashflow to tax filing.",
          "observed_at": "2026-01-13T09:15:25.000Z",
          "evidence": "https://web.archive.org/web/20260113091525/https://getrenn.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Self-driving taxes. Built for tax savings.",
      "subhead": "renn handles your finances, from cashflow to tax filing.",
      "from": "2025-01-13T19:52:32.000Z",
      "to": "2026-01-13T09:15:25.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260113091525/https://getrenn.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-13T19:52:32.000Z",
          "to": "2026-01-13T09:15:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Proactive accounting. For freelancers.",
          "subhead": "renn handles your finances, from cashflow to tax filing.",
          "observed_at": "2026-07-15T22:24:57.000Z",
          "evidence": "https://web.archive.org/web/20260715222457/https://getrenn.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Proactive accounting. For freelancers.",
          "subhead": "renn handles your finances, from cashflow to tax filing.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getrenn.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Proactive accounting. For freelancers.",
      "subhead": "renn handles your finances, from cashflow to tax filing.",
      "from": "2026-07-15T22:24:57.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 2,
      "evidence": "https://getrenn.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-15T22:24:57.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
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  "changes": [
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      "n": 1,
      "id": "page-d6ca4fee58ec28a0755e8f4baadfea895baff1d2bdfd2e519ab9d2113f1ae2de:c4a4dff7b4348d0946e6a81b430e6736779c4680d3d2133479a9f37ee8ba196b:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250113195232/https://getrenn.com",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-01-13T19:52:32.000Z",
        "to": "2025-07-10T09:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710090650/https://www.getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-d6ca4fee58ec28a0755e8f4baadfea895baff1d2bdfd2e519ab9d2113f1ae2de:c4a4dff7b4348d0946e6a81b430e6736779c4680d3d2133479a9f37ee8ba196b:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250113195232/https://getrenn.com",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-13T19:52:32.000Z",
        "to": "2025-07-10T09:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710090650/https://www.getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-d6ca4fee58ec28a0755e8f4baadfea895baff1d2bdfd2e519ab9d2113f1ae2de:c4a4dff7b4348d0946e6a81b430e6736779c4680d3d2133479a9f37ee8ba196b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250113195232/https://getrenn.com",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-13T19:52:32.000Z",
        "to": "2025-07-10T09:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710090650/https://www.getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-c4a4dff7b4348d0946e6a81b430e6736779c4680d3d2133479a9f37ee8ba196b:9f3372b1edd045438b4c7f39d5906419f2ff38bfa44dafd06e7232c390b9488b:pricing:18663434ea5080cb",
      "before_evidence": "https://web.archive.org/web/20250710090650/https://www.getrenn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from €120 / month, €0 / month, €50 / month and €115 / month to €120 / month, €0 / month and €50 / month.",
      "between": {
        "from": "2025-07-10T09:06:50.000Z",
        "to": "2026-01-13T09:15:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113091525/https://getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-9f3372b1edd045438b4c7f39d5906419f2ff38bfa44dafd06e7232c390b9488b:b3b93a58ac7d35bdfd73c19496055430f53790d81903be6f795d3c657dacd9f1:headline:a55d8ea6bd7f1cf6",
      "before_evidence": "https://web.archive.org/web/20260113091525/https://getrenn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Self-driving taxes. Built for tax savings.” to “Proactive accounting. For freelancers.”.",
      "between": {
        "from": "2026-01-13T09:15:25.000Z",
        "to": "2026-07-15T22:24:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715222457/https://getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-9f3372b1edd045438b4c7f39d5906419f2ff38bfa44dafd06e7232c390b9488b:b3b93a58ac7d35bdfd73c19496055430f53790d81903be6f795d3c657dacd9f1:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260113091525/https://getrenn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-13T09:15:25.000Z",
        "to": "2026-07-15T22:24:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715222457/https://getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-9f3372b1edd045438b4c7f39d5906419f2ff38bfa44dafd06e7232c390b9488b:b3b93a58ac7d35bdfd73c19496055430f53790d81903be6f795d3c657dacd9f1:pricing:f77d608decfef605",
      "before_evidence": "https://web.archive.org/web/20260113091525/https://getrenn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from €120 / month, €0 / month and €50 / month to €0 / mo, €50 / mo and €115 / mo.",
      "between": {
        "from": "2026-01-13T09:15:25.000Z",
        "to": "2026-07-15T22:24:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715222457/https://getrenn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Renn” company record, https://startuphistory.org/c/getrenn.com"
}