{
  "company": {
    "name": "Murphy",
    "website": "https://getmurphy.ai/",
    "record": "https://startuphistory.org/c/getmurphy.ai"
  },
  "status": null,
  "history_since": "2024-12-14T19:09:44.000Z",
  "baseline": {
    "snapshot_id": "b8e8c3941b0e4c4bad1e8653cdf4f8081128cd7e5c747df6e30f0cd1a8bb9acd",
    "observed_at": "2024-12-14T19:09:44.000Z",
    "headline": "Boost your debt collection",
    "description": "Automate your debt collection through AI Agents and start reducing costs and boosting collection rates",
    "evidence": "https://web.archive.org/web/20241214190944/https://www.getmurphy.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-21T14:52:29.000Z",
      "variants": [
        {
          "headline": "Boost your debt collection",
          "subhead": "Automate your debt collection through AI Agents and start reducing costs and boosting collection rates",
          "observed_at": "2024-12-14T19:09:44.000Z",
          "evidence": "https://web.archive.org/web/20241214190944/https://www.getmurphy.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Boost your debt collection",
          "subhead": "Automate your debt collection through AI Agents and start reducing costs and boosting collection rates",
          "observed_at": "2025-01-21T14:52:29.000Z",
          "evidence": "https://web.archive.org/web/20250121145229/https://www.getmurphy.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boost your debt collection",
      "subhead": "Automate your debt collection through AI Agents and start reducing costs and boosting collection rates",
      "from": "2024-12-14T19:09:44.000Z",
      "to": "2025-01-21T14:52:29.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250121145229/https://www.getmurphy.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-12-14T19:09:44.000Z",
          "to": "2025-01-21T14:52:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "The AI workforce for credit servicing",
          "subhead": "Voice AI agents for financial remediation and collections. Murphy calls customers in arrears, agrees a plan they can keep, and lifts recovery rate.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getmurphy.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The AI workforce for credit servicing",
      "subhead": "Voice AI agents for financial remediation and collections. Murphy calls customers in arrears, agrees a plan they can keep, and lifts recovery rate.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.getmurphy.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-8f292aacd1517584d7dbea94b6e936d903c835f79b62c550d3106eb1b7f41ec4:960716e869b908967f212dff7d0b0cc6ecb65bc08dbfddfe943b8abc9e973f74:repositioning",
      "before_evidence": "https://web.archive.org/web/20250121145229/https://www.getmurphy.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Boost your debt collection” to “The AI workforce for credit servicing”.",
      "between": {
        "from": "2025-01-21T14:52:29.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getmurphy.ai/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-8f292aacd1517584d7dbea94b6e936d903c835f79b62c550d3106eb1b7f41ec4:960716e869b908967f212dff7d0b0cc6ecb65bc08dbfddfe943b8abc9e973f74:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250121145229/https://www.getmurphy.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-21T14:52:29.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getmurphy.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-8f292aacd1517584d7dbea94b6e936d903c835f79b62c550d3106eb1b7f41ec4:960716e869b908967f212dff7d0b0cc6ecb65bc08dbfddfe943b8abc9e973f74:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20250121145229/https://www.getmurphy.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-21T14:52:29.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getmurphy.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "Murphy highlights AI workforce for credit servicing",
    "summary": "Murphy now presents itself around an AI workforce for credit servicing, adds a careers page, and states ISO 27001 and SOC 2 compliance on its homepage.",
    "points": [
      {
        "text": "Between January 2025 and November 2026, Murphy changed its homepage headline from “Boost your debt collection” to “The AI workforce for credit servicing”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "A classifier read this change in homepage headline as a repositioning of Murphy’s focus within credit-related services.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2025 and November 2026, Murphy added a careers page to its website.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2025 and November 2026, Murphy’s homepage began stating ISO 27001 and SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T14:57:04.364Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Murphy” company record, https://startuphistory.org/c/getmurphy.ai"
}