{
  "company": {
    "name": "Mili",
    "website": "https://getmili.ai/",
    "record": "https://startuphistory.org/c/getmili.ai"
  },
  "status": null,
  "history_since": "2024-04-03T21:38:51.000Z",
  "baseline": {
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    "observed_at": "2024-04-03T21:38:51.000Z",
    "headline": "The meeting & follow-up assistant built for Financial advisors",
    "description": "The meeting & follow-up assistant built for financial advisors.",
    "evidence": "https://web.archive.org/web/20240403213851/https://www.getmili.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-08T16:10:49.000Z",
      "variants": [
        {
          "headline": "The meeting & follow-up assistant built for Financial advisors",
          "subhead": "The meeting & follow-up assistant built for financial advisors.",
          "observed_at": "2024-04-03T21:38:51.000Z",
          "evidence": "https://web.archive.org/web/20240403213851/https://www.getmili.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meeting & follow-up assistant for wealth advisors",
          "subhead": "Ready to ditch the note-taking grind and focus on what matters most? Mili is your AI sidekick for streamlined workflows and personalized client experiences.",
          "observed_at": "2024-08-01T11:30:42.000Z",
          "evidence": "https://web.archive.org/web/20240801113042/https://www.getmili.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most secure meeting assistant for wealth advisors",
          "subhead": "Ready to ditch the note-taking grind and focus on what matters most? Mili is your AI sidekick for streamlined workflows and personalized client experiences.",
          "observed_at": "2025-01-08T16:10:49.000Z",
          "evidence": "https://web.archive.org/web/20250108161049/https://www.getmili.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The most secure meeting assistant for wealth advisors",
      "subhead": "Ready to ditch the note-taking grind and focus on what matters most? Mili is your AI sidekick for streamlined workflows and personalized client experiences.",
      "from": "2024-04-03T21:38:51.000Z",
      "to": "2025-01-08T16:10:49.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250108161049/https://www.getmili.ai/",
      "evidence_kind": "internet_archive",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T00:59:30.000Z",
      "variants": [
        {
          "headline": "Transform your advisory practice with tailored AI agents",
          "subhead": "The most secure meeting assistant for wealth advisors. Transform client meetings into organized notes and actionable follow-ups instantly.",
          "observed_at": "2025-07-10T00:59:30.000Z",
          "evidence": "https://web.archive.org/web/20250710005930/https://getmili.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Transform your advisory practice with tailored AI agents",
      "subhead": "The most secure meeting assistant for wealth advisors. Transform client meetings into organized notes and actionable follow-ups instantly.",
      "from": "2025-07-10T00:59:30.000Z",
      "to": "2025-07-10T00:59:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710005930/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T00:59:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Transform your advice firm",
          "subhead": "Tailored AI agents for advice firms.",
          "observed_at": "2026-01-12T18:39:13.000Z",
          "evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform your advice firm",
          "subhead": "Tailored AI agents for advice firms.",
          "observed_at": "2026-07-15T04:53:53.000Z",
          "evidence": "https://web.archive.org/web/20260715045353/https://getmili.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform your advice firm",
          "subhead": "Tailored AI agents for advice firms.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getmili.ai/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "Transform your advice firm",
      "subhead": "Tailored AI agents for advice firms.",
      "from": "2026-01-12T18:39:13.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 3,
      "evidence": "https://getmili.ai/",
      "evidence_kind": "live_capture",
      "seen": {
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        }
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      "before_evidence": "https://web.archive.org/web/20240801113042/https://www.getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-08-01T11:30:42.000Z",
        "to": "2025-01-08T16:10:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108161049/https://www.getmili.ai/",
      "evidence_kind": "internet_archive",
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    },
    {
      "n": 2,
      "id": "classifier-739ba44e8feb35552825617246ef607f2ebbc4fa26bcf6fced149bd1e8d02311:2654526967a04780096c36ba0f8df827ebbf4fc2b46a2293a43a3b6fba4845c4:repositioning",
      "before_evidence": "https://web.archive.org/web/20250108161049/https://www.getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The most secure meeting assistant for wealth advisors” to “Transform your advisory practice with tailored AI agents”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-08T16:10:49.000Z",
        "to": "2025-07-10T00:59:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710005930/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-2654526967a04780096c36ba0f8df827ebbf4fc2b46a2293a43a3b6fba4845c4:010edbfe472154518a0bdc01aa5f7cadcc67e4e56f00194c2e40f13ac1d64767:customers_added:25c8a789dfc355c2",
      "before_evidence": "https://web.archive.org/web/20250710005930/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Presidio Capital, Forward Thinking WM, FSFM, Roberston Stephens, Echelon Financial, Local Wealth Management, ECIGX, Marshall financial and 3 more.",
      "between": {
        "from": "2025-07-10T00:59:30.000Z",
        "to": "2026-01-12T18:39:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-2654526967a04780096c36ba0f8df827ebbf4fc2b46a2293a43a3b6fba4845c4:010edbfe472154518a0bdc01aa5f7cadcc67e4e56f00194c2e40f13ac1d64767:headline:d34395f9d1508e00",
      "before_evidence": "https://web.archive.org/web/20250710005930/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transform your advisory practice with tailored AI agents” to “Transform your advice firm”.",
      "between": {
        "from": "2025-07-10T00:59:30.000Z",
        "to": "2026-01-12T18:39:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-2654526967a04780096c36ba0f8df827ebbf4fc2b46a2293a43a3b6fba4845c4:010edbfe472154518a0bdc01aa5f7cadcc67e4e56f00194c2e40f13ac1d64767:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250710005930/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-10T00:59:30.000Z",
        "to": "2026-01-12T18:39:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-010edbfe472154518a0bdc01aa5f7cadcc67e4e56f00194c2e40f13ac1d64767:98574ab629365bd8f44442a72f0041d94fa6c5bc9cf43effc455f0684daa2108:customers_added:9d897eef349eea6c",
      "before_evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Prime Capital Financial, MACO Wealth Management, Human Capital, Longevity Capital Management, Elevate Private Wealth Group, International Assets Advisory and Winn Partners Financial Group.",
      "between": {
        "from": "2026-01-12T18:39:13.000Z",
        "to": "2026-07-15T04:53:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715045353/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-010edbfe472154518a0bdc01aa5f7cadcc67e4e56f00194c2e40f13ac1d64767:98574ab629365bd8f44442a72f0041d94fa6c5bc9cf43effc455f0684daa2108:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-12T18:39:13.000Z",
        "to": "2026-07-15T04:53:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715045353/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 8,
      "id": "page-010edbfe472154518a0bdc01aa5f7cadcc67e4e56f00194c2e40f13ac1d64767:98574ab629365bd8f44442a72f0041d94fa6c5bc9cf43effc455f0684daa2108:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260112183913/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-01-12T18:39:13.000Z",
        "to": "2026-07-15T04:53:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715045353/https://getmili.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-98574ab629365bd8f44442a72f0041d94fa6c5bc9cf43effc455f0684daa2108:acfd2e58e437a703f1ce43a401b31da4d03cd83334b36a9b076f3db478bb5ff8:funding:63ce858fc0c48e95",
      "before_evidence": "https://web.archive.org/web/20260715045353/https://getmili.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Learn more Mili closes a seed round to build the next gen of AI for wealth management This is some text inside of a div block.”.",
      "between": {
        "from": "2026-07-15T04:53:53.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://getmili.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mili” company record, https://startuphistory.org/c/getmili.ai"
}