{
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        "to": "2024-07-20T10:23:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20240720102303/https://www.getmaxim.ai/",
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      "summary": "Added a free sign-up or free trial.",
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      },
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      "before_evidence": "https://web.archive.org/web/20250115094846/https://www.getmaxim.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Evaluate and improve AI, faster” to “Simulate, evaluate, and observe your AI agents”.",
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        "to": "2025-07-14T22:14:30.000Z"
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      "evidence": "https://web.archive.org/web/20250714221430/https://www.getmaxim.ai/",
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-07-14T22:14:30.000Z",
        "to": "2026-01-02T21:43:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102214342/https://www.getmaxim.ai/",
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      "before_evidence": "https://web.archive.org/web/20260723220244/https://www.getmaxim.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Simulate, evaluate, and observe your AI agents” to “The Fastest Enterprise AI Gateway”. A classifier read this as a change in its core product.",
      "between": {
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        "to": "2026-11-06T17:10:35.718Z"
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      "evidence_kind": "live_capture",
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      "topic": "https://startuphistory.org/t/repositioned"
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      "before_evidence": "https://web.archive.org/web/20260723220244/https://www.getmaxim.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2026-11-06T17:10:35.718Z"
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      "evidence": "https://www.getmaxim.ai/",
      "evidence_kind": "live_capture",
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      "topic": "https://startuphistory.org/t/switched-to-sales-led"
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Maxim AI” company record, https://startuphistory.org/c/getmaxim.ai"
}