{
  "company": {
    "name": "Lumen Energy",
    "website": "https://getlumen.com/",
    "record": "https://startuphistory.org/c/getlumen.com"
  },
  "status": null,
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    "observed_at": "2013-11-29T19:00:52.000Z",
    "headline": "Lumen Gloves | Home Page",
    "description": null,
    "evidence": "https://web.archive.org/web/20131129190052/http://getlumen.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-04-22T04:56:21.000Z",
      "variants": [
        {
          "headline": "Lumen Gloves | Home Page",
          "subhead": null,
          "observed_at": "2013-11-29T19:00:52.000Z",
          "evidence": "https://web.archive.org/web/20131129190052/http://getlumen.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lumen Racing | Professional Grade BMX, MTB, Offroad, ATV, Snowmobile Gloves and Apparel",
          "subhead": "Welcome to Lumen™ gloves and apparel. Combining the worlds of rock & riding thru competition sports gear and design.",
          "observed_at": "2014-12-17T05:54:12.000Z",
          "evidence": "https://web.archive.org/web/20141217055412/http://getlumen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lumen Racing | Professional Grade BMX, MTB, Offroad, ATV, Snowmobile Gloves and Apparel",
          "subhead": "Welcome to Lumen™ gloves and apparel. Combining the worlds of rock & riding thru competition sports gear and design.",
          "observed_at": "2015-08-01T13:26:35.000Z",
          "evidence": "https://web.archive.org/web/20150801132635/http://getlumen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lumen Racing | Professional Grade BMX, MTB, Offroad, ATV, Snowmobile Gloves and Apparel",
          "subhead": "Welcome to Lumen™ gloves and apparel. Combining the worlds of rock & riding thru competition sports gear and design.",
          "observed_at": "2017-04-22T04:56:21.000Z",
          "evidence": "https://web.archive.org/web/20170422045621/http://getlumen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lumen Racing | Professional Grade BMX, MTB, Offroad, ATV, Snowmobile Gloves and Apparel",
      "subhead": "Welcome to Lumen™ gloves and apparel. Combining the worlds of rock & riding thru competition sports gear and design.",
      "from": "2013-11-29T19:00:52.000Z",
      "to": "2017-04-22T04:56:21.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20170422045621/http://getlumen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2017-04-22T04:56:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-31T22:53:59.000Z",
      "variants": [
        {
          "headline": "We enable commercial buildings to generate income from clean energy.",
          "subhead": "We are a team of scientists, designers, and entrepreneurs on a mission to deliver a clean energy future.",
          "observed_at": "2022-07-09T04:17:04.000Z",
          "evidence": "https://web.archive.org/web/20220709041704/https://getlumen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Uncover the clean energy fortune hiding in your buildings",
          "subhead": null,
          "observed_at": "2023-07-31T22:53:59.000Z",
          "evidence": "https://web.archive.org/web/20230731225359/https://getlumen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "to": "2023-07-31T22:53:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230731225359/https://getlumen.com/",
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        }
      },
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    },
    {
      "quote_observed_at": "2025-07-06T18:19:19.000Z",
      "variants": [
        {
          "headline": "The enterprise solar platform",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20240725145536/https://getlumen.com:443/",
          "evidence_kind": "internet_archive"
        },
        {
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          "evidence": "https://web.archive.org/web/20250706181919/https://getlumen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Profit from solar",
      "subhead": null,
      "from": "2024-07-25T14:55:36.000Z",
      "to": "2025-07-06T18:19:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250706181919/https://getlumen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-06T18:19:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-08T20:34:57.000Z",
      "variants": [
        {
          "headline": "Turn rooftops into revenue",
          "subhead": "The modern solar broker for leading real estate owners. A 30,000 sqft building earns $300K/year with zero CapEx. Evaluate, transact, and execute with Lumen.",
          "observed_at": "2026-07-08T20:34:57.000Z",
          "evidence": "https://web.archive.org/web/20260708203457/https://getlumen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn rooftops into revenue",
      "subhead": "The modern solar broker for leading real estate owners. A 30,000 sqft building earns $300K/year with zero CapEx. Evaluate, transact, and execute with Lumen.",
      "from": "2026-07-08T20:34:57.000Z",
      "to": "2026-07-08T20:34:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260708203457/https://getlumen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-08T20:34:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Get paid to power the grid",
          "subhead": "The modern solar broker for leading real estate owners. A 30,000 sqft building earns $300K/year with zero CapEx. Evaluate, transact, and execute with Lumen.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getlumen.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Get paid to power the grid",
      "subhead": "The modern solar broker for leading real estate owners. A 30,000 sqft building earns $300K/year with zero CapEx. Evaluate, transact, and execute with Lumen.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.getlumen.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
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      "n": 1,
      "id": "page-3dd2736bbfcdded03000f46e665d833f7051a7d55ee29ffde533eff99fbe3573:cd393bad0425b564b14d29165521ddf01600cb84359e452c997d7ba91ba0b07d:headline:ccf44f9472f29207",
      "before_evidence": "https://web.archive.org/web/20131129190052/http://getlumen.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lumen Gloves | Home Page” to “Lumen Racing | Professional Grade BMX, MTB, Offroad, ATV, Snowmobile Gloves and Apparel”.",
      "between": {
        "from": "2013-11-29T19:00:52.000Z",
        "to": "2014-12-17T05:54:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20141217055412/http://getlumen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b9ec829c3080bfda4f59edc386889b715a48e080d85337d59cbef7458d199909:3ca2b7ae5df9ee24e71b4a2b5413118a6e81a8edd092d1855a7bd625265509be:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170422045621/http://getlumen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-04-22T04:56:21.000Z",
        "to": "2022-07-09T04:17:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20220709041704/https://getlumen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-3ca2b7ae5df9ee24e71b4a2b5413118a6e81a8edd092d1855a7bd625265509be:d7759e4f3db0272202a9b446f880691ad89c52b1ec297cadcd4338cb05c543f7:headline:6008a5b3a74ee412",
      "before_evidence": "https://web.archive.org/web/20220709041704/https://getlumen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We enable commercial buildings to generate income from clean energy.” to “Uncover the clean energy fortune hiding in your buildings”.",
      "between": {
        "from": "2022-07-09T04:17:04.000Z",
        "to": "2023-07-31T22:53:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230731225359/https://getlumen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d7759e4f3db0272202a9b446f880691ad89c52b1ec297cadcd4338cb05c543f7:c939d3e951c90bbdbc972c0223f0b65b2ce6edeb85f54cd31d941fe0dcd24605:headline:8ed6188711538d64",
      "before_evidence": "https://web.archive.org/web/20230731225359/https://getlumen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Uncover the clean energy fortune hiding in your buildings” to “The enterprise solar platform”.",
      "between": {
        "from": "2023-07-31T22:53:59.000Z",
        "to": "2024-07-25T14:55:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725145536/https://getlumen.com:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-d7759e4f3db0272202a9b446f880691ad89c52b1ec297cadcd4338cb05c543f7:c939d3e951c90bbdbc972c0223f0b65b2ce6edeb85f54cd31d941fe0dcd24605:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230731225359/https://getlumen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-31T22:53:59.000Z",
        "to": "2024-07-25T14:55:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725145536/https://getlumen.com:443/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-c939d3e951c90bbdbc972c0223f0b65b2ce6edeb85f54cd31d941fe0dcd24605:8509cbbd6e47d24a2638822d6b34f34174259ea5f9dd0606269cfc29e69420b7:headline:2407b9e49824e087",
      "before_evidence": "https://web.archive.org/web/20240725145536/https://getlumen.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The enterprise solar platform” to “Profit from solar”.",
      "between": {
        "from": "2024-07-25T14:55:36.000Z",
        "to": "2025-07-06T18:19:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706181919/https://getlumen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-8509cbbd6e47d24a2638822d6b34f34174259ea5f9dd0606269cfc29e69420b7:866d3a0d696633555c41a0f1053e44fdb7abe7ca7f218410e0eeef1717d3cccd:headline:307c63d65df12bba",
      "before_evidence": "https://web.archive.org/web/20250706181919/https://getlumen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Profit from solar” to “Turn rooftops into revenue”.",
      "between": {
        "from": "2025-07-06T18:19:19.000Z",
        "to": "2026-07-08T20:34:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708203457/https://getlumen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "classifier-866d3a0d696633555c41a0f1053e44fdb7abe7ca7f218410e0eeef1717d3cccd:129d4d5849658a34548477fcc78cffdef960e165062b45e08e31716157f9b8b5:repositioning",
      "before_evidence": "https://web.archive.org/web/20260708203457/https://getlumen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Turn rooftops into revenue” to “Get paid to power the grid”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-07-08T20:34:57.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getlumen.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lumen Energy” company record, https://startuphistory.org/c/getlumen.com"
}