{
  "company": {
    "name": "Lua",
    "website": "https://getlua.com/",
    "record": "https://startuphistory.org/c/getlua.com"
  },
  "status": null,
  "history_since": "2012-02-24T05:16:35.000Z",
  "baseline": {
    "snapshot_id": "ef135edec224c552698990014bb742ab4a04b9bc6d6ef5e13cd30c4821992c46",
    "observed_at": "2012-02-24T05:16:35.000Z",
    "headline": null,
    "description": "Lua is a digital approach to entertainment production that helps teams communicate, collaborate, and build community on site.",
    "evidence": "https://web.archive.org/web/20120224051635/http://getlua.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-10-01T00:11:52.000Z",
      "variants": [
        {
          "headline": "Lua - Mobile Workforce Collaboration",
          "subhead": "Lua is the simplest way for mobile workforces to improve communication, coordination, and accountability. We help people work better, together.",
          "observed_at": "2013-10-01T00:11:52.000Z",
          "evidence": "https://web.archive.org/web/20131001001152/https://www.getlua.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lua - Mobile Workforce Collaboration",
      "subhead": "Lua is the simplest way for mobile workforces to improve communication, coordination, and accountability. We help people work better, together.",
      "from": "2013-10-01T00:11:52.000Z",
      "to": "2013-10-01T00:11:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20131001001152/https://www.getlua.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-10-01T00:11:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-01-10T04:15:12.000Z",
      "variants": [
        {
          "headline": "Smarter Communication",
          "subhead": "Lua empowers enterprises with mobile messaging that is instant, secure, and keeps everyone accountable.",
          "observed_at": "2015-01-10T04:15:12.000Z",
          "evidence": "https://web.archive.org/web/20150110041512/https://www.getlua.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smarter Communication",
      "subhead": "Lua empowers enterprises with mobile messaging that is instant, secure, and keeps everyone accountable.",
      "from": "2015-01-10T04:15:12.000Z",
      "to": "2015-01-10T04:15:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150110041512/https://www.getlua.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-10T04:15:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-07T22:43:24.000Z",
      "variants": [
        {
          "headline": "Enterprise Mobile Messaging | Lua",
          "subhead": "Lua can help your healthcare organization save time, reduce costs and improve patient outcomes with secure mobile messaging. Lua keeps communications safe, improves workflows and complies with HIPAA r",
          "observed_at": "2016-07-07T22:43:24.000Z",
          "evidence": "https://web.archive.org/web/20160707224324/https://getlua.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Enterprise Mobile Messaging | Lua",
      "subhead": "Lua can help your healthcare organization save time, reduce costs and improve patient outcomes with secure mobile messaging. Lua keeps communications safe, improves workflows and complies with HIPAA r",
      "from": "2016-07-07T22:43:24.000Z",
      "to": "2016-07-07T22:43:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160707224324/https://getlua.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-07T22:43:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Online PDF Converter",
          "subhead": "Lua is a free online PDF converter. No download required! Convert PDF to Word DOC, Excel, JPG, PNG, PPT and HTML files, or convert to PDF on the cloud.",
          "observed_at": "2022-01-02T07:46:37.000Z",
          "evidence": "https://web.archive.org/web/20220102074637/https://getlua.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online PDF Converter",
          "subhead": "Lua is a free online PDF converter. No download required! Convert PDF to Word DOC, Excel, JPG, PNG, PPT and HTML files, or convert to PDF on the cloud.",
          "observed_at": "2023-07-24T17:23:17.000Z",
          "evidence": "https://web.archive.org/web/20230724172317/https://getlua.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online PDF Converter",
          "subhead": "Lua is a free online PDF converter. No download required! Convert PDF to Word DOC, Excel, JPG, PNG, PPT and HTML files, or convert to PDF on the cloud.",
          "observed_at": "2025-01-04T11:24:57.000Z",
          "evidence": "https://web.archive.org/web/20250104112457/https://getlua.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online PDF Converter",
          "subhead": "Lua is a free online PDF converter. No download required! Convert PDF to Word DOC, Excel, JPG, PNG, PPT and HTML files, or convert to PDF on the cloud.",
          "observed_at": "2026-07-15T01:43:57.000Z",
          "evidence": "https://web.archive.org/web/20260715014357/https://getlua.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online PDF Converter",
          "subhead": "Lua is a free online PDF converter. No download required! Convert PDF to Word DOC, Excel, JPG, PNG, PPT and HTML files, or convert to PDF on the cloud.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getlua.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Online PDF Converter",
      "subhead": "Lua is a free online PDF converter. No download required! Convert PDF to Word DOC, Excel, JPG, PNG, PPT and HTML files, or convert to PDF on the cloud.",
      "from": "2022-01-02T07:46:37.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 5,
      "evidence": "https://getlua.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-01-02T07:46:37.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ef135edec224c552698990014bb742ab4a04b9bc6d6ef5e13cd30c4821992c46:72b669ae4cd0c48135a89313fc8faeb85a92b89c11dc4580b56b6a3925b698b7:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120224051635/http://getlua.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-02-24T05:16:35.000Z",
        "to": "2013-10-01T00:11:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20131001001152/https://www.getlua.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-ef135edec224c552698990014bb742ab4a04b9bc6d6ef5e13cd30c4821992c46:72b669ae4cd0c48135a89313fc8faeb85a92b89c11dc4580b56b6a3925b698b7:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20120224051635/http://getlua.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2012-02-24T05:16:35.000Z",
        "to": "2013-10-01T00:11:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20131001001152/https://www.getlua.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-ef135edec224c552698990014bb742ab4a04b9bc6d6ef5e13cd30c4821992c46:72b669ae4cd0c48135a89313fc8faeb85a92b89c11dc4580b56b6a3925b698b7:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20120224051635/http://getlua.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2012-02-24T05:16:35.000Z",
        "to": "2013-10-01T00:11:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20131001001152/https://www.getlua.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-40ad338b636bd0ef03bfea1af1338e6fd720101e01eb5793dc0fed2cb3464153:895c20d5cd74184803a7060efaceff5ee5352cd45e2658cae143126e9857a6fb:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20150110041512/https://www.getlua.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2015-01-10T04:15:12.000Z",
        "to": "2016-07-07T22:43:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20160707224324/https://getlua.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 5,
      "id": "page-895c20d5cd74184803a7060efaceff5ee5352cd45e2658cae143126e9857a6fb:30a1c7042d5d76b79bba5ebceaa269ac171afbdedfe5d0defba88b13d37edad1:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20160707224324/https://getlua.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2016-07-07T22:43:24.000Z",
        "to": "2022-01-02T07:46:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102074637/https://getlua.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lua” company record, https://startuphistory.org/c/getlua.com"
}