{
  "company": {
    "name": "Loops",
    "website": "https://getloops.ai/",
    "record": "https://startuphistory.org/c/getloops.ai"
  },
  "status": null,
  "history_since": "2021-10-31T17:43:47.000Z",
  "baseline": {
    "snapshot_id": "4364c8f7f343643d653adebcaabeb9e2a0f69ff874960dc2c595192860f0929c",
    "observed_at": "2021-10-31T17:43:47.000Z",
    "headline": "Loops | Build the product your users deserve",
    "description": "Loops analyzes all your product data, pushing hidden growth opportunities to product managers in a curated, news-like feed so that you can dramatically improve your top-line metrics",
    "evidence": "https://web.archive.org/web/20211031174347/https://getloops.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-10T07:56:41.000Z",
      "variants": [
        {
          "headline": "Loops | Build the product your users deserve",
          "subhead": "Loops analyzes all your product data, pushing hidden growth opportunities to product managers in a curated, news-like feed so that you can dramatically improve your top-line metrics",
          "observed_at": "2021-10-31T17:43:47.000Z",
          "evidence": "https://web.archive.org/web/20211031174347/https://getloops.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Loops | Build the product your users deserve",
          "subhead": "Loops analyzes all your product data, pushing hidden growth opportunities to product managers in a curated, news-like feed so that you can dramatically improve your top-line metrics",
          "observed_at": "2022-01-10T07:56:41.000Z",
          "evidence": "https://web.archive.org/web/20220110075641/https://getloops.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Loops | Build the product your users deserve",
      "subhead": "Loops analyzes all your product data, pushing hidden growth opportunities to product managers in a curated, news-like feed so that you can dramatically improve your top-line metrics",
      "from": "2021-10-31T17:43:47.000Z",
      "to": "2022-01-10T07:56:41.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220110075641/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-10-31T17:43:47.000Z",
          "to": "2022-01-10T07:56:41.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-08-18T01:19:43.000Z",
      "variants": [
        {
          "headline": "Focus Your Product Growth Efforts",
          "subhead": "Focus YourProduct Growth Efforts Where it matters. Loops is a revolutionary analytics tool that helps product and data teams find impactful growth opportunities hidden across product data. Get Demo Pr",
          "observed_at": "2022-08-18T01:19:43.000Z",
          "evidence": "https://web.archive.org/web/20220818011943/https://getloops.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Focus Your Product Growth Efforts",
      "subhead": "Focus YourProduct Growth Efforts Where it matters. Loops is a revolutionary analytics tool that helps product and data teams find impactful growth opportunities hidden across product data. Get Demo Pr",
      "from": "2022-08-18T01:19:43.000Z",
      "to": "2022-08-18T01:19:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220818011943/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-08-18T01:19:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-20T21:36:39.000Z",
      "variants": [
        {
          "headline": "Get instant opportunities to crush your KPIs",
          "subhead": "Get instant opportunities to crush your KPIs *Loops* is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data. Book a Demo Companies Who Trus",
          "observed_at": "2023-01-20T21:36:39.000Z",
          "evidence": "https://web.archive.org/web/20230120213639/https://getloops.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get instant opportunities to crush your KPIs",
      "subhead": "Get instant opportunities to crush your KPIs *Loops* is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data. Book a Demo Companies Who Trus",
      "from": "2023-01-20T21:36:39.000Z",
      "to": "2023-01-20T21:36:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230120213639/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-20T21:36:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-22T11:18:27.000Z",
      "variants": [
        {
          "headline": "Turn Your Product Data Into Actionable Insights",
          "subhead": "Loops is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data.",
          "observed_at": "2023-09-22T11:18:27.000Z",
          "evidence": "https://web.archive.org/web/20230922111827/https://getloops.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn Your Product Data Into Actionable Insights",
      "subhead": "Loops is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data.",
      "from": "2023-09-22T11:18:27.000Z",
      "to": "2023-09-22T11:18:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230922111827/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-22T11:18:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-21T16:18:34.000Z",
      "variants": [
        {
          "headline": "You don't have insights; You have dashboards.",
          "subhead": "Loops is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data.",
          "observed_at": "2024-02-21T16:18:34.000Z",
          "evidence": "https://web.archive.org/web/20240221161834/https://getloops.ai",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "You don't have insights; You have dashboards.",
      "subhead": "Loops is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data.",
      "from": "2024-02-21T16:18:34.000Z",
      "to": "2024-02-21T16:18:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240221161834/https://getloops.ai",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-21T16:18:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-23T04:27:10.000Z",
      "variants": [
        {
          "headline": "Be the Key to Growth",
          "subhead": "With Loops causal insights you can identify your biggest opportunities to maximize your KPIs... try the Loops way",
          "observed_at": "2024-07-13T07:39:51.000Z",
          "evidence": "https://web.archive.org/web/20240713073951/https://www.getloops.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Be the key to growth",
          "subhead": "With Loops causal insights you can identify your biggest opportunities to maximize your KPIs... try the Loops way.",
          "observed_at": "2025-01-23T04:27:10.000Z",
          "evidence": "https://web.archive.org/web/20250123042710/https://www.getloops.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Be the key to growth",
      "subhead": "With Loops causal insights you can identify your biggest opportunities to maximize your KPIs... try the Loops way.",
      "from": "2024-07-13T07:39:51.000Z",
      "to": "2025-01-23T04:27:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250123042710/https://www.getloops.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-13T07:39:51.000Z",
          "to": "2025-01-23T04:27:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-18T04:32:07.000Z",
      "variants": [
        {
          "headline": "Meet Scout -Your AI Analytics Agent",
          "subhead": "Loops is an AI-powered data analytics platform that unlocks unseen growth potentials in your product data and enhance your KPI performance seamlessly.",
          "observed_at": "2025-11-09T09:55:19.000Z",
          "evidence": "https://web.archive.org/web/20251109095519/https://www.getloops.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet Scout -Your AI Analytics Agent",
          "subhead": "Loops is an AI-powered data analytics platform that unlocks unseen growth potentials in your product data and enhance your KPI performance seamlessly.",
          "observed_at": "2026-01-18T04:32:07.000Z",
          "evidence": "https://web.archive.org/web/20260118043207/https://www.getloops.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meet Scout -Your AI Analytics Agent",
      "subhead": "Loops is an AI-powered data analytics platform that unlocks unseen growth potentials in your product data and enhance your KPI performance seamlessly.",
      "from": "2025-11-09T09:55:19.000Z",
      "to": "2026-01-18T04:32:07.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260118043207/https://www.getloops.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-09T09:55:19.000Z",
          "to": "2026-01-18T04:32:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Focus only on actions that move your metrics",
          "subhead": "Loops is an AI-powered data analytics platform that unlocks unseen growth potentials in your product data and enhance your KPI performance seamlessly.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getloops.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Focus only on actions that move your metrics",
      "subhead": "Loops is an AI-powered data analytics platform that unlocks unseen growth potentials in your product data and enhance your KPI performance seamlessly.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.getloops.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4a24ec7f1bb3f995382d8448b708344425e0d4c994d6cf9de2c1bf3b21fea48e:550560108560d84097e5df16f6f509de46b198ac03be75409f96e4e9eebc91f8:funding:50f9566159ce306f",
      "before_evidence": "https://web.archive.org/web/20220818011943/https://getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Loops – Product Growth - Loops Loops announces $14 Million funding round!”.",
      "between": {
        "from": "2022-08-18T01:19:43.000Z",
        "to": "2023-01-20T21:36:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120213639/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 2,
      "id": "page-4a24ec7f1bb3f995382d8448b708344425e0d4c994d6cf9de2c1bf3b21fea48e:550560108560d84097e5df16f6f509de46b198ac03be75409f96e4e9eebc91f8:headline:4f6ea8c4ac397777",
      "before_evidence": "https://web.archive.org/web/20220818011943/https://getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Focus Your Product Growth Efforts” to “Get instant opportunities to crush your KPIs”.",
      "between": {
        "from": "2022-08-18T01:19:43.000Z",
        "to": "2023-01-20T21:36:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120213639/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-550560108560d84097e5df16f6f509de46b198ac03be75409f96e4e9eebc91f8:03d3479174a1af8cee109ac1bc6af81e18de974aeca33c44a1e88204ed666a50:headline:7da5631e83d9f76d",
      "before_evidence": "https://web.archive.org/web/20230120213639/https://getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get instant opportunities to crush your KPIs” to “Turn Your Product Data Into Actionable Insights”.",
      "between": {
        "from": "2023-01-20T21:36:39.000Z",
        "to": "2023-09-22T11:18:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922111827/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-550560108560d84097e5df16f6f509de46b198ac03be75409f96e4e9eebc91f8:03d3479174a1af8cee109ac1bc6af81e18de974aeca33c44a1e88204ed666a50:logos:d770d4608f58056f",
      "before_evidence": "https://web.archive.org/web/20230120213639/https://getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Brian Balfour, Lenny Rachitsky, Dun Wang, Casey Winters, Darius Contractor, Ben Shanken, Adam Fishman and Ken Rubin.",
      "between": {
        "from": "2023-01-20T21:36:39.000Z",
        "to": "2023-09-22T11:18:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922111827/https://getloops.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-03d3479174a1af8cee109ac1bc6af81e18de974aeca33c44a1e88204ed666a50:cb92b43ee7279b1a52d486d5a29a4f9ce848a09e739fef0cba5fc459b80a70bc:headline:ba53dc2726d6ed9f",
      "before_evidence": "https://web.archive.org/web/20230922111827/https://getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn Your Product Data Into Actionable Insights” to “You don't have insights; You have dashboards.”.",
      "between": {
        "from": "2023-09-22T11:18:27.000Z",
        "to": "2024-02-21T16:18:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221161834/https://getloops.ai",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-cb92b43ee7279b1a52d486d5a29a4f9ce848a09e739fef0cba5fc459b80a70bc:17c524caec646e0578f84a5962f75cbfbe597e7abcd0e7ef9590a79772536bea:headline:f096b08028151caa",
      "before_evidence": "https://web.archive.org/web/20240221161834/https://getloops.ai",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “You don't have insights; You have dashboards.” to “Be the Key to Growth”.",
      "between": {
        "from": "2024-02-21T16:18:34.000Z",
        "to": "2024-07-13T07:39:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713073951/https://www.getloops.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a3f67294833056956e2f9e65502335130d38062ed56866b43ebda6b6a7c518ba:c4d07d07bb2b3ba9d060afa7347dda763344d33f2da13e41958a0f9d396b00b8:headline:980916efdc084a12",
      "before_evidence": "https://web.archive.org/web/20250123042710/https://www.getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Be the key to growth” to “Meet Scout -Your AI Analytics Agent”.",
      "between": {
        "from": "2025-01-23T04:27:10.000Z",
        "to": "2025-11-09T09:55:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20251109095519/https://www.getloops.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b7b5863d9b31287dd81f958f0e9d54bdb3afb0da7b5fff327025db8cf6e1cb24:e0bb1222423bc8682c6d126b18a72f58c54346f87b57ba8b39003a681b91b727:headline:7d3b4030c530fea3",
      "before_evidence": "https://web.archive.org/web/20260118043207/https://www.getloops.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Meet Scout -Your AI Analytics Agent” to “Focus only on actions that move your metrics”.",
      "between": {
        "from": "2026-01-18T04:32:07.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getloops.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Loops” company record, https://startuphistory.org/c/getloops.ai"
}